In 2008, only 10% of small businesses used social media, but by 2013 that number had grown to 87% according to a Constant Contact study. The document discusses how small businesses now spend more time on social media, primarily using platforms like Facebook, Twitter, and LinkedIn to engage with customers, provide customer service, and promote their business as both an information resource and sales tool. It cautions that 32% of customers expect a response within 30 minutes and concludes by reminding businesses to choose the right platforms and remember their overall marketing goals.

1. SOCIAL MEDIA AND SMALL BUSINESS
Lorraine Ball | Roundpeg

2. THEN (2008) VS NOW (2013)
10%
2008
• % of small business using social media

3. THEN (2008) VS NOW (2013)
• % of small business using social media
source: Constant Contact Small Businesses Then & Now study
87%
2013

4. HOW MUCH TIME?

5. WHO SPENDS MORE TIME

6. WHERE?

7. WHAT ARE THEY DOING?

8. SOCIAL MEDIA AS A RESOURCE

9. AS A SALES TOOL

10. MISSED OPPORTUNITIES
32% Expect a response
within 30 minutes

11. PICK YOUR PLATFORMS

12. REMEMBER THE END GAME

13. LORRAINE BALL
@roundpeg | @lorraineball | www.facebook.com/roundpegIndy