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Conjoint Analysis Ryan Louie, I-Hua Lin, Letty Kwok
Conjoint Analysis ,[object Object],[object Object],[object Object]
Model Advantages ,[object Object],[object Object],[object Object]
Model Disadvantages ,[object Object],[object Object],[object Object],[object Object]
Defining a Product or Service ,[object Object],[object Object],[object Object]
Study Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
from “conjoint and discrete designs for pricing    research” by Vinay Kanetkar
Analysis the Outputs ,[object Object],[object Object],[object Object]
Aggregate Analysis ,[object Object],[object Object],[object Object]
Example  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Range ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation Analysis ,[object Object],[object Object],[object Object]
Example:
Example:
Scenario Simulations ,[object Object]
 
[object Object],from “conjoint and discrete designs for pricing research” by Vinay Kanetkar
 
Accuracy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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