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Social Media for
Development
Day 1:August 7, 2013
National Computer Institute
Ruben Canlas Jr
Based on materials originally developed by
Emmanuel Lallana, PhD
for UN AP-CICT
1
2. Social Media are
Transforming Society
2
Social media are transforming us
in the way we live and work:
• Communication
• Education
• Urban planning and management
• Politics and lawmaking
• Religion
• Citizen engagement (stronger civil society)
• Etc
3
But there are also perceived issues
and drawbacks
• Productivity loss
• Addiction to social media
• Privacy
• Fraud: Identity Theft
• Catfishing
• The Digital Divide
4
Video: Sugata Mitra
5
Peer to peer
teaching
(Student-
driven)
6
Khan Academy + YouTube: self-
paced learning with social media
7
Ubiquitous DPWH
The people are watching
8
How to do a Tourism campaign
The people are participating
9
The people are debating
10
Using social
media to get
teachers for
public
schools
http://www.gmanetwork.com/news/story/273477/pinoyabroad/news/teach-for-the-philippines-looking-for-fil-am-teachers-for-pinoy-kids
11
Private effort to help schools
12
Stats:
13
Stats:
14
Stats:
15
We tend to brand as “counterproductive”
anything that’s not familiar to us
16
17
18
19
Social media
and urban
management
20
Sonny
Angara is
said to
have won
Senate
because
of
effective
use of
social
media
21
Social
media
savvy
officials
22
Social media for lawmaking
23
24
http://rendezvous.blogs.nytimes.com/2012/10/24/crowdsourcing-icelands-constitution/
Iceland
succeeded in
crowdsourced
lawmaking...
25
http://www.techdirt.com/articles/20130405/11283422600/icelandic-politicians-ignore-crowdsourced-constitution-pirate-party-rejoices.shtml
It failed to
pass the new
constitution,
but succeeded
in electing a
party that
promised
digital rights
26
Hontiveros supporters used social media to
pit her against Nancy Binay...
It backfired.
27
Comments from
my FB friends
(non-Binay
supporters)
28
Civil Society
29
Civil Society
30
Caveat: Study was based on time alone. They asked
respondents how much time they spend on social
media and interpreted that as counterproductive
31
32
33
34
35
36
37
38
39
40
41
42
Exercise: Internet Hunt
• Search for crowdfunding
• Search for Open IDEO
• What are they?
• How could they help solve social problems
like poverty, education, food security, etc?
43

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Social Media for Development, Part 2