This document discusses strategies for developing an effective social media marketing campaign. It recommends starting by researching audiences and key terms through Boolean searches on various platforms to identify topics of discussion and influencers. Once opportunities are discovered, the findings should be prioritized and initiatives established. The campaign is then deployed while continuing to listen. Performance is analyzed and the campaign evolves based on learning. Specific guidance is provided for platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to help engage audiences and drive business goals.
2. Who We Are
•Strategic Online Marketing Approach
•SEO, Social Media , Pay-Per-Click, Display Ad management
•Industry leading technology for managing, optimizing &
tracking search based campaigns
Some Brands We Have Worked With
3. 30 Minutes?
• How to start developing a strategy
around identifying conversations
and potential influencers
• A few key points on some of the
top platforms
10. Identify Key Terms for Your
Customer Segments
Audience – Segmented customer or alliance.
Touch points – key terms that are widely used by
your audience. Ex. (cashflow, tax shelter,
appreciation are terms that accountants would use
in their daily workflow)
Context – key terms that attach a type of relevance,
for ex. New York, venue, etc.
27. A True Social Network that has caters to
consumer focused brands
• Be Educational, Exclusive, & Entertaining
• Stay Engaged – Be active
• Posting – Ask questions, be Consistent, be
short, share relevant links.
28.
29. A micro blogging service – does well for real
time response, promotions
Be Short, Responsive, and give back to the
twitter ecosystem
• Monitor – Keep an eye out for brand and
audience key terms, hashtags for opportunities to
engage. Monitor competitive tweets
• Think – Wait 5 minutes when you are about to
tweet and or have a response to one
• Give Back– Highlight your targeted audience
and likeminded brands
31. A Business based social network – although there
have been a push for company pages, personal
business relationships thrive in this network.
• Works well with client facing professionals
• Have a full profile, communicate beyond your title
what it is that you do
• Connect, Connect, Connect
• Research your audience, and engage with potential
customers/audiences
32. Numbers and Engagement are not close to Facebook’s
• Is integrated into search results
• Authenticates Bloggers on sites (Google Authorship)
• Houses Google Places (formerly maps)
33. #2 Largest Search Engine in the World
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Is integrated into search results
Harder for small businesses to produce vs. written content
Works well for educational marketing, demonstrations
See how many views your potential topics are getting