1. A Social Innovation Competition

3. Seth Priebatsch: Building a Game Layer on Top of the World
Play on YouTube

8. KNOWING DOING

12. 2. Motivate the
1. Direct the Rider Elephant
3. Shape the Path

13. Who are the experts at
getting us to DO stuff?

15. “We are witnessing what
amounts to no less than a
global mass exodus to
virtual worlds and other
online gaming
environments.”
~ Edward Castranova, Economist

19. Why this attraction?

21. Why games engage us...
1. 2.
Epic Thrill of
Meaning Achievement

23. Why games engage us...
1. 2. 3.
Epic Thrill of Connection
Meaning Achievement to Others

24. How can we engage people
to do the right thing?

25. How can we close the
KNOWING DOING GAP
in social change?

26. ENGAGEMENT
through
GAMES

28. Can it work?

29. ENGAGEMENT
through
GAME MECHANICS

35. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
levels
solving problem
together
limitations

37. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

38. Serious + Fun
Exercise + Playing Music
= Piano Stairs

40. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

41. Serious + Fun
Recycling + Arcade Games
= Bottle Bank Arcade

43. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

46. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

47. Serious + Fun
Clean Up + Painting
= Gum Art

48. Should we ban
shark fin soup?

49. Is there a Facebook or
God? Google+?
Are you Is the president
happy? doing a good job?

50. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

51. Serious + Fun
Recycling + Polling
= Polling Bins

53. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

54. Serious + Fun
Fetching Water + Play
= PlayPump

56. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
solving problem
together
limitations

57. Serious + Fun
Feed the Poor + Quizzes
= Free Rice

61. What makes games fun?
challenge feedback - rapid and
frequent
levels of difficulty
uncertainty or chance
ability to improve
rewards
competition
intense focus
other people
levels
solving problem
together
limitations

62. Serious + Fun
Learn Math + Video Games
= Khan Academy

63. How can Fun and Games
change the world?

71. 1 2 3 4 5 6 7

75. Why Fun for A Change?
• Learn essential innovation skills
• Learn how to close the KNOWING -
DOING Gap
• Learn tools of engagement for both
social and business sectors
• Create a beautiful video pitch that
shows off your creativity
• Have fun! Change the world!

76. Charles Tsai
funforachange.org
socialcreatives.org
charles@socialcreatives.org