This document discusses the benefits of sketching for product design. It argues that sketching helps designers communicate ideas visually, record what they see and hear, work through problems, and document the design process. Sketching is presented as a way to move past talking about design at an abstract level and start exploring how design ideas could work in practice. The document provides examples of how the author sketches for wireframes, presentations, and design studios with clients and users. It encourages testing early sketches with users to help validate design requirements.
Product Camp Chicago - Sketching Your Way to Better Product Design
1. Sketching Your Way To Better Product Design
Russ Unger | @russu | userglue.com
2. Russ Unger | @russu | userglue.com
What Is Sketching?
3. What Is Sketching? Russ Unger | @russu | userglue.com
I do a bale of sketches, one eye, a
piece of hair. A pound of observation,
then an ounce of painting.
-Gardner Cox
5. Why Sketch? Russ Unger | @russu | userglue.com
• Leveraging the Visual
• Communicating Ideas
• Record What We See & Hear
• Work Through Some Thinking
• Reflect What We’re Hearing
• Documentation
Source: UIE Brain Sparks Blog: http://www.uie.com/articles/why_sketching/
6. Why Sketch? Russ Unger | @russu | userglue.com
We’ve got to stop talking about WHAT and
START SKETCHING HOW.
Source: UIE Brain Sparks Blog: http://www.uie.com/articles/why_sketching/
11. Russ Unger | @russu | userglue.com
Let’s Try It.
12. Email For Grandma Russ Unger | @russu | userglue.com
Requirements
• Grandma probably doesn’t want or need
filters, labels, folder, etc.
• Grandma wants to be able to read emails
from her grandchildren, reply to them, and
send them new ones.
• Grandma might want to save/store photos
she receives from her grandchildren.
• You are designing this for Grandma only!
17. So What? Russ Unger | @russu | userglue.com
Sketching (Design) Studio
• Quantity over quality (6-8-5 by TZW)
• Pitching and critiquing / Validate against requirements
• Group/Team collaboration
Extending Sketching: Design Testing
• Can get results with a limited set of users
• Doesn’t (always) need to be done in a lab
• People like candy and LOVE to be listened to