1. 1

2. http://ca.linkedin.com/in/rvancoillie rvancoillie

3. 4x
Web 3.0
trends
3x
essential
business
practices
3

4. What does Web 3.0 mean, exactly?
4
In 865+ words!

5. Web 3.0 will ultimately be
5
YOUR WEB

6. Not convinced?
6

7. 7
4 trends
that might change
your mind ...

8. PERSONALIZATION
Trend no. 1
8

9. Nothing new . . .
but with a bit more depth!
Segmentation
strategy
Cost
strategy
Differentiation
strategy
Price
Product
and service
innovation
FOCUS
NarrowBroad
TARGET CUSTOMER BASE
Michael Porter
9

10. The audience-targeting technologies
race has started!
10

11. Becoming more and more structured
11

12. A new gold rush . . .has begun
12
BROADNARROWOFFERING
ONE TO MANY ONE TO ONECONSUMER APPROACH

13. The mobile platform is more advanced
than the Web . . .
13

14. Our models need to adapt . . .
Dynamic self-learning semantic search 14

15. 15
Privacy is still
mandatory

16. TREND NO. 2
16

17. Concept: Consolidated convergence
Convergence Consolidation
17

18. One good success story!
18

19. From fiction to reality!
19

20. 20
An execution
played just right

21. TREND NO. 3
AUGMENTED
REALITY
21

22. Reality-augmented tools
22

23. Possible applications . . .
23

24. RELEVANCE . . .
A MUST!
TREND NO. 4
24

25. Google or relevance = world
domination!
25

26. Niche + relevance = succe$!

27. How’s your skepticism holding up now?
27
Augmented reality
Consolidated
convergence
Relevance
WEB 3.0
Personalization

28. So don’t miss the boat!
28

29. UNDERSTAND
YOUR CLIENTS
BEST PRACTICE
NO. 1
29

30. Eye-tracking motion
Keep a close eye on your consumers
30

31. http://www.cesart.com
Does it work?
MEGABrands.com
2006 home page!
31

32. http://www.cesart.com
Identification
problem: The
image targets
an audience
that is too
young!
The red spots
indicate where
eye movements
converge.
Let’s see!
32

33. The right design can make
all the difference
Do the maths:
@ 1% conversion rate x N (more visitors) X $ (average sale)
Drove
more than
100,000
unique
visitors . . .
Bouncerate

34. A solution at the heart of the
action!
34

35. MANAGE AN
ENGAGING
LIFECYCLE WITH
YOUR CUSTOMER
BEST PRACTICE
NO. 2
35

36. How smooth are your TANGO moves?
> 86%+ consider user experience a
strategic priority for 2011
~36% deem their user experience
positive in 2011
36

37. Few are actually good dancers, though
63%+ don’t have a clear strategy!
50% don’t have a culture apt to foster such a vision!
37

38. Your consumers want to interact
38

39. Just how far are you willing to go?
39

40. CAPTURE, MEASURE AND
COMPARE
BEST PRACTICE
NO. 3
40

41. A few key players to consider
Personal conceptual model to suggest solutions
IndustryCaptureIntelligence
41
CompaniesWeb pages

42. Optimizing pays!
+ 26% conversion
42

43. Details that make all the difference!
43
NO VIDEO
NO LIFT
+ VIDEO
+ 5% Conv
Rate
+ Auto Play
+9% Conv
Rate

44. + 60 features grouped under 4 categories
+ 19 competitors
Make it simple ;-) “Swot + roadmap”
eCommerce
Dashboard

45. Everyone has thresholds . . .
45

46. Another free tool!
46

47. Seeing opportunities?

48. 48Hurry, you are not alone!

49. Questions?
AUGMENTED
REALITY
UNDERSTAND
YOUR CLIENTS
ENGAGING
LIFECYCLE
CAPTURE,
MEASURE AND
COMPARE
PERSONALIZATION
CONSOLIDATED
CONVERGENCE
RELEVANCE
Thanks! Ralph Van Coillie