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The T.R.U.S.T. Process
[object Object],WORK! The  TWO-WORD MEANING of EFFECTIVE SALES  is HARD WORK! Next,   you have to  ENGAGE!
The Four Selling Principles ,[object Object],[object Object],[object Object],[object Object]
[object Object],They want to be led  TO MAKE THEIR DECISION TO BUY!
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object]
Overview of the T.R.U.S.T. Process STEP PURPOSE HOW T hink Establish call objective Gather information, analyze the situation, prepare for sales opportunities R elate Build trust and rapport Focus on the prospect U ncover the Needs Identify needs, reasons, benefits and criteria. Ask appropriate questions S ell the Solution Present your recommendation Use feature, function, benefit statements. T ake Action Manage objections and close the sale Ask for the order
Step One:  THINK The Importance of Planning
Step Two:  RELATE Establishing Rapport
Step Three:  UNCOVER the NEEDS Identifying and Isolating
 
The Natural Law of Homeostasis ,[object Object],disrupts  the  status quo  and  pushes  the organism  out of balance .
Step Four:  SELL the SOLUTION Features, Functions, and Benefits
Step Five:  TAKE ACTION Managing Objections and Trial Closes
Keys to Prospecting ,[object Object],[object Object],[object Object],[object Object]
[object Object]
A truly  QUALIFIED PROSPECT  is anyone who meets all of these qualifications: ,[object Object],[object Object],[object Object],[object Object]
Step Two:  RELATE Establishing Rapport
Remember   POGO: P erson O rganization  G oals  O bstacles
POGO First Call Pyramid Rapport 5 Min. POGO Questions 10 Min Uncover Needs Questions about reasons, benefits & criteria 15 Min.
Step Three:  UNCOVER the NEEDS Identifying and Isolating
[object Object]
You become aware of the prospect’s needs by  ASKING QUESTIONS  to gain:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
FOUR COMMON  MISTAKES   SALESPEOPLE MAKE: ,[object Object]
FOUR COMMON  MISTAKES   SALESPEOPLE MAKE: ,[object Object]
FOUR COMMON  MISTAKES   SALESPEOPLE MAKE: ,[object Object]
FOUR COMMON  MISTAKES   SALESPEOPLE MAKE: ,[object Object]
Step Five:  TAKE ACTION Managing Objections and Trial Closes
The   CETAA   Formula involves: C larify E mpathize  T est  A nswer  A sk
[object Object]
[object Object]
ResProDep batch 2
 

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Sales

  • 1.  
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Overview of the T.R.U.S.T. Process STEP PURPOSE HOW T hink Establish call objective Gather information, analyze the situation, prepare for sales opportunities R elate Build trust and rapport Focus on the prospect U ncover the Needs Identify needs, reasons, benefits and criteria. Ask appropriate questions S ell the Solution Present your recommendation Use feature, function, benefit statements. T ake Action Manage objections and close the sale Ask for the order
  • 11. Step One: THINK The Importance of Planning
  • 12. Step Two: RELATE Establishing Rapport
  • 13. Step Three: UNCOVER the NEEDS Identifying and Isolating
  • 14.  
  • 15.
  • 16. Step Four: SELL the SOLUTION Features, Functions, and Benefits
  • 17. Step Five: TAKE ACTION Managing Objections and Trial Closes
  • 18.
  • 19.
  • 20.
  • 21. Step Two: RELATE Establishing Rapport
  • 22. Remember POGO: P erson O rganization G oals O bstacles
  • 23. POGO First Call Pyramid Rapport 5 Min. POGO Questions 10 Min Uncover Needs Questions about reasons, benefits & criteria 15 Min.
  • 24. Step Three: UNCOVER the NEEDS Identifying and Isolating
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Step Five: TAKE ACTION Managing Objections and Trial Closes
  • 34. The CETAA Formula involves: C larify E mpathize T est A nswer A sk
  • 35.
  • 36.
  • 38.