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This document summarizes Google Adwords campaigns run by Saint-Gobain to promote their mirrors in 2010. The campaign had two phases: phase one involved search marketing by targeting keywords and displaying ads on Google search results pages, while phase two used contextual targeting by displaying ads on 30,000 partner websites. The objectives were to increase web presence through search engine marketing and content targeting of architects, interior designers, builders and women aged 18-40.
![Campaign Objective ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. Google Adwords Campaign March 2010
- 4. Google Advertising Concepts Phase I Phase II
- 6. User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page
- 7. Keywords
- 8. Text Adverts Durable Glass Mirrors Looking for durable mirrors? Your search ends at Saint-Gobain in.saint-gobain-glass.com Wall mirror to smile back Perfect to stare yourself on wall Contact Saint-Gobain’s Wall mirrors in.saint-gobain-glass.com World class mirrors Presenting the finest wall mirrors Saint-Gobain’s specialty mirrors in.saint-gobain-glass.com
- 9. Strategic Bathroom Mirror Beautiful and durable vanity Mirror Specialty Mirrors from Saint-Gobain in.saint-gobain-glass.com Widest range of Mirrors Mirrors for every need Widest mirror range at Saint-Gobain in.saint-gobain-glass.com Choose mirrors online Saint-Gobain is online Visit us to pick our mirrors in.saint-gobain-glass.com
- 10. Looking for Mirrors? Best mirrors for your home Choose Saint-Gobain in.saint-gobain-glass.com Best Home mirrors Glass so real Glass so clear in.saint-gobain-glass.com Clear Home Mirrors Combine various glass functions to suit all your glass needs in.saint-gobain-glass.com
- 12. Websites for Contextual Targeting
- 13. Your GIF Banner Here
- 14. Your GIF Banner Here
- 15. Your GIF Banner Here
- 16. Your GIF Banner Here
- 17. Your GIF Banner Here
- 18. Your Static Banner Here
- 19. Your Static Banner Here
- 20. Your Static Banner Here
- 21. Your Static Banner Here
- 22. Your Static Banner Here
- 23. GIF Banners Static Banners
- 24. Thank You