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mémoire de fin d’étude , en vue de l'obtention du diplôme BTS électrotechnique THÈME : Étude du décalage de la chaine opercule d'une conditionneuse de yaourt ERCA EF-480 Danone Djurdjura ALGÉRIE
Etude du décalage de la chaine opercule d'une conditionneuse de yaourt ERCA E...
Etude du décalage de la chaine opercule d'une conditionneuse de yaourt ERCA E...
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Marketing danone
Marketing danone
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Danone en France, les sites et les métiers.
Danone en france
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D'où vient l'eau minérale naturelle ? Danone Eaux France lance une campagne de sensibilisation baptisée Origines, à vocation pédagogique pour expliquer ce qu’est l’eau minérale naturelle. Elle s’exprime pour les quatre marques du Groupe : Evian, Volvic, Badoit et La Salvetat, avec la signature «Les eaux Danone créées par la nature, protégées par l’homme». Les engagements RSE racontés via un brand content innovant : Le travail de Pixelis a consisté à justifier la campagne print, à donner les preuves des engagements de ces marques. En donnant la parole à ses collaborateurs, via des témoignages vidéos spontanés, vivants et sincères dédiés au grand public, Danone fait le choix de la transparence et de l’engagement des équipes en interne. Ces vidéos incarnent la signature de la campagne via des témoignages pragmatiques et accessibles à tous. Pixelis a ainsi créé la charte sémantique de la campagne, la charte graphique, toute l’infographie et la charte digitale. Nous avons également imaginé, conçu et géré la production des 25 vidéos. Résultat 5 agences ont travaillé sur « Origines » : BETC, Pixelis, Sherfi, Equaero et GroupM, un bel exemple de co-création !
Danone Origines
Danone Origines
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Danone StratéGie MéDias Sociaux
Danone StratéGie MéDias Sociaux
guest2d75ad6d
RESUME Le marketing moderne est une science mais aussi une activité pratique qui permet de satisfaire les besoins des publics et de l’entreprise par la conception de produits adaptés. L’innovation est ainsi de créer et concevoir des services ou produits correspondant aux attentes des publics utilisateurs. En cela se déploie, tout un art ou une stratégie marketing. Les Sciences du Langage et de la Communication y contribuent énormément, et en donnant un savoir et savoir-faire aux apprenants et professionnels marketers dans la perspective de mener à bien leurs projets. Cette étude de cas simulée en est un exemple des compétences et du savoir que peut disposer une entreprise pour la création et le lancement d’un produit.
Creation et lancement nouveau produit
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Michel GOUGOU
Danone
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isabel_rm
La stratégie Danette Facebook 2011 1. Nécessité de prévoir des temps forts à l'avance en sachant profiter du potentiel des applications sur mesure afin de proposer une expérience immersive aux utilisateurs (applications Vote de la Danette des régions & Tournée). 2. Savoir aussi profiter du potentiel des applications pour proposer des services ayant vocation à rester disponible dans la durée sur la page (applications Recettes, Bons Plans & Questions) 3. Savoir laisser place à l'improvisation et occuper le terrain en continu grâce au community management Conclusion : le marketing Facebook : gagner des fans est un condition nécessaire mais très insuffisante, il faut aussitôt les engager, pour mieux les fidéliser et in fine les pousser à l'achat
Stratégie Danette sur Facebook - Paris 2.0 - 2 novembre 2011
Stratégie Danette sur Facebook - Paris 2.0 - 2 novembre 2011
KRDS
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mémoire de fin d’étude , en vue de l'obtention du diplôme BTS électrotechnique THÈME : Étude du décalage de la chaine opercule d'une conditionneuse de yaourt ERCA EF-480 Danone Djurdjura ALGÉRIE
Etude du décalage de la chaine opercule d'une conditionneuse de yaourt ERCA E...
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Ighessanen Sofiane
Marketing danone
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Bruno Zaccaria
Danone en France, les sites et les métiers.
Danone en france
Danone en france
Danoninodedanonejobs
D'où vient l'eau minérale naturelle ? Danone Eaux France lance une campagne de sensibilisation baptisée Origines, à vocation pédagogique pour expliquer ce qu’est l’eau minérale naturelle. Elle s’exprime pour les quatre marques du Groupe : Evian, Volvic, Badoit et La Salvetat, avec la signature «Les eaux Danone créées par la nature, protégées par l’homme». Les engagements RSE racontés via un brand content innovant : Le travail de Pixelis a consisté à justifier la campagne print, à donner les preuves des engagements de ces marques. En donnant la parole à ses collaborateurs, via des témoignages vidéos spontanés, vivants et sincères dédiés au grand public, Danone fait le choix de la transparence et de l’engagement des équipes en interne. Ces vidéos incarnent la signature de la campagne via des témoignages pragmatiques et accessibles à tous. Pixelis a ainsi créé la charte sémantique de la campagne, la charte graphique, toute l’infographie et la charte digitale. Nous avons également imaginé, conçu et géré la production des 25 vidéos. Résultat 5 agences ont travaillé sur « Origines » : BETC, Pixelis, Sherfi, Equaero et GroupM, un bel exemple de co-création !
Danone Origines
Danone Origines
Pixelis
Danone StratéGie MéDias Sociaux
Danone StratéGie MéDias Sociaux
guest2d75ad6d
RESUME Le marketing moderne est une science mais aussi une activité pratique qui permet de satisfaire les besoins des publics et de l’entreprise par la conception de produits adaptés. L’innovation est ainsi de créer et concevoir des services ou produits correspondant aux attentes des publics utilisateurs. En cela se déploie, tout un art ou une stratégie marketing. Les Sciences du Langage et de la Communication y contribuent énormément, et en donnant un savoir et savoir-faire aux apprenants et professionnels marketers dans la perspective de mener à bien leurs projets. Cette étude de cas simulée en est un exemple des compétences et du savoir que peut disposer une entreprise pour la création et le lancement d’un produit.
Creation et lancement nouveau produit
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Michel GOUGOU
Danone
Danone
isabel_rm
La stratégie Danette Facebook 2011 1. Nécessité de prévoir des temps forts à l'avance en sachant profiter du potentiel des applications sur mesure afin de proposer une expérience immersive aux utilisateurs (applications Vote de la Danette des régions & Tournée). 2. Savoir aussi profiter du potentiel des applications pour proposer des services ayant vocation à rester disponible dans la durée sur la page (applications Recettes, Bons Plans & Questions) 3. Savoir laisser place à l'improvisation et occuper le terrain en continu grâce au community management Conclusion : le marketing Facebook : gagner des fans est un condition nécessaire mais très insuffisante, il faut aussitôt les engager, pour mieux les fidéliser et in fine les pousser à l'achat
Stratégie Danette sur Facebook - Paris 2.0 - 2 novembre 2011
Stratégie Danette sur Facebook - Paris 2.0 - 2 novembre 2011
KRDS
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2024 State of Marketing Report – by Hubspot
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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Product Design Trends in 2024 | Teenage Engineerings
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
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This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Contenu connexe
En vedette
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
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Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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How Race, Age and Gender Shape Attitudes Towards Mental Health
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This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
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Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
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How to Prepare For a Successful Job Search for 2024
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Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
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Getting into the tech field. what next
Tessa Mero
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
En vedette
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Danone est l'une des entreprises les plus dynamiques
1.
filiale française du
Groupe DANONE pour les Produits Laitiers Frais, est leader sur le marché avec des marques comme Activia, Actimel ou Danette.
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