Materi presentasi untuk rroadshow seminar "Creative Animation & Gaming Industry" di STMIK Amikom 26 Oktober 2013.

1. By: Samuel Henry
Manager for Gamedev Division at PT. GITS

2. Short Story About GITS
•
•
•
•
IT Service Provider (since 2003)
Well known as “GITS Training Center”
Website: www.gitstrainingcentre.com
Office: 2nd Floor, STMIK Amikom Building
No.1
• Established game gevelopment division
since August 2013
• Already had 4 gamedev studios with 33
developers
• All studios were focusing for mobile games

3. GITS Alliance Activities

4. Games Sneak Peak

5. Games Sneak Peak

6. Games Sneak Peak

7. What you need to build Games Studio?
You can start from here…
• Founder and Co-Founder (2-4 person)
• Appropriate Skills (Game Design, Game
Programming, Art and Sound)
• Passion for gaming (a must!)
But to increase your chances, you also need these:
• Business Management
• Research and Funding
• Networking
• Marketing Strategy
….something you think is not for you or IS IT?

8. Angkringan
Why they still small? Didn’t want to change? Idealist?

9. Pecal Lele
One step ahead, but still like to become Indie?

10. Or you like to become this one…

11. Let’s Talk about Business Aspects:
From the start you need to think and prepare:
1.
2.
3.
4.
Business Management
Research and Funding
Networking
Marketing Strategy
Tips:
• It’s a mindset and behaviour problem, start
from small
• Don’t wait until you finish producing your game

12. Business Management
1. Game developers usually don’t care about
management 
2. Studios without management = problems & chaos
3. Build rules and team agreements from the start
4. Point one of your team for management role
5. Start simple, add the others in process
6. Learn to collaborate while competing
7. Learn to discuss & communicate wisely
8. Avoid the common mistakes: lazy, selfish, wasting
time, procastinate
9. Make collaboration plans and milestones with your
team

13. Research and Funding
1. Don’t follow your heart, instead: make research for
the market  build games that can sell
2. Learn to look where the trend lead to
3. Learn to anticipate when the trends occurs
4. Game that sell can attract potential customer and
investor
5. Learn to get funds from other parties (friends,
parents, campus, etc)
6. Another step: incubators, investor, kickstarters, VC
7. Learn to polish your team appereances (website,
portofolios, team resumes, social media, etc)

14. Networking
1. Join your local gamedev community
2. Get to know local gamedev companies
3. Involved in related seminar, events for video
games market
4. More active in online presence (forum, media
social, etc)
5. At least: Please make your studios business card
6. Use your campus networking: alumni, companies
backed up by university, etc
7. Don’t be greedy, share info to the others and you
will get the same things
8. All of your team must be willing to do partial of
above activities

15. Networking

16. Marketing Strategy
1. Learn what your target customer and what type
of games that they love to play and buy
2. Learn to find good market for your games earlier
3. Don’t wait till the games production finished
4. Learn alternative low budget marketing (free or
low-cost money)
5. Don’t be too idealistic, learn to co-promote with
other parties (companies, campus, friends, etc)
6. If you don’t have “brain” to marketing your game,
learn from “everywhere” (online, apps market,
books, mentor, competitors, etc)
7. Marketing is a continuous process, is not only for
temporary  try to love it!

17. Video games market is very competitive, your studio really need
marketing and strategy to increase the success rate!

18. Conclusion
Make games is just a start, you need lots of things from
business aspects to success in gamedev world!

19. Thank You!
The new office of GITS Alliance
Please visit my personal blog for more gamedev issues:
www.samuelhenry.net
Or email: sam@samuelhenry.net

20. Additional Info
BEGINNER COURSE
Bagi yang tertarik untuk
mulai terjun di dunia game
development, paket
training ini cocok untuk
tingkat pemula!
Peserta tidak hanya akan
membuat game, tapi akan
diberikan bimbingan &
coaching teknis selama
mengikuti training dari tim
senior.
Call: 0274 884 201 ext 121

21. Additional Info
INTERMEDIATE COURSE
Cocok untuk individu yang
ingin training tingkat
lanjutan. Tidak hanya gme
3D tapi juga bisa khusus
untuk 2D.
Paket ini khusus ditujukan dalam
bentuk semi private. Cocok
untuk peserta kelompok/tim!
Call: 0274 884 201 ext 121
Peserta tidak hanya akan
membuat game, tapi akan
diberikan bimbingan &
coaching teknis selama
mengikuti training dari tim
senior.