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Managing Your Library's
               Online Reputation

Sandra Fernandez
Houston Public Library


2012 Texas Library Association
Annual Conference

#txla12
The Boring Details
rep·u·ta·tion

 [rep-yuh-tey-shuhn] noun

.the estimation in which a person or thing
is held, especially by the community or
the public generally; repute: a man of
good reputation.

.favorable repute; good name: to ruin
one's reputation by misconduct.

A favorable and publicly recognized
name or standing for merit, achievement,
reliability, etc.: to build up a reputation.

The estimation or name of being, having,
having done, etc., something specified:
He has the reputation of being a shrewd
businessman.
The Boring Details


REPUTATION


A favorable and publicly
recognized name or
standing for merit,
achievement, reliability, etc.:


to build up a reputation.
The Boring Details


Write it down!
Policy or Guidelines
When do you respond?
Who responds?

When can you delete comments?

When do you move the conversation
offline?

Will you allow customers to post on
your wall? tag photos? post
comments on your events?
The Boring Details


Write it down!
Templates & Best Practices

Schedules & Editorial
Calendars
The Boring Details


Write it down!
Messaging
Integrate social media into daily
activity

Make sure your updates are in line
with the priorities and messages of
your organization

Goals & Reports
Where to Find Me



Sandra Fernandez
www.sandrasays.com

Twitter.com/SandraSays

Facebook.com/SandraSays

sandra@sandrasays.com

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Managing Your Library’s Online Reputation

  • 1. Managing Your Library's Online Reputation Sandra Fernandez Houston Public Library 2012 Texas Library Association Annual Conference #txla12
  • 2. The Boring Details rep·u·ta·tion  [rep-yuh-tey-shuhn] noun .the estimation in which a person or thing is held, especially by the community or the public generally; repute: a man of good reputation. .favorable repute; good name: to ruin one's reputation by misconduct. A favorable and publicly recognized name or standing for merit, achievement, reliability, etc.: to build up a reputation. The estimation or name of being, having, having done, etc., something specified: He has the reputation of being a shrewd businessman.
  • 3. The Boring Details REPUTATION A favorable and publicly recognized name or standing for merit, achievement, reliability, etc.: to build up a reputation.
  • 4. The Boring Details Write it down! Policy or Guidelines When do you respond? Who responds? When can you delete comments? When do you move the conversation offline? Will you allow customers to post on your wall? tag photos? post comments on your events?
  • 5. The Boring Details Write it down! Templates & Best Practices Schedules & Editorial Calendars
  • 6. The Boring Details Write it down! Messaging Integrate social media into daily activity Make sure your updates are in line with the priorities and messages of your organization Goals & Reports
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Where to Find Me Sandra Fernandez www.sandrasays.com Twitter.com/SandraSays Facebook.com/SandraSays sandra@sandrasays.com