Presentation for the 2012 Texas Library Association Annual Conference.

1. Managing Your Library's
Online Reputation
Sandra Fernandez
Houston Public Library
2012 Texas Library Association
Annual Conference
#txla12

2. The Boring Details
rep·u·ta·tion
[rep-yuh-tey-shuhn] noun
.the estimation in which a person or thing
is held, especially by the community or
the public generally; repute: a man of
good reputation.
.favorable repute; good name: to ruin
one's reputation by misconduct.
A favorable and publicly recognized
name or standing for merit, achievement,
reliability, etc.: to build up a reputation.
The estimation or name of being, having,
having done, etc., something specified:
He has the reputation of being a shrewd
businessman.

3. The Boring Details
REPUTATION
A favorable and publicly
recognized name or
standing for merit,
achievement, reliability, etc.:
to build up a reputation.

4. The Boring Details
Write it down!
Policy or Guidelines
When do you respond?
Who responds?
When can you delete comments?
When do you move the conversation
offline?
Will you allow customers to post on
your wall? tag photos? post
comments on your events?

5. The Boring Details
Write it down!
Templates & Best Practices
Schedules & Editorial
Calendars

6. The Boring Details
Write it down!
Messaging
Integrate social media into daily
activity
Make sure your updates are in line
with the priorities and messages of
your organization
Goals & Reports

15. Where to Find Me
Sandra Fernandez
www.sandrasays.com
Twitter.com/SandraSays
Facebook.com/SandraSays
sandra@sandrasays.com