Record Promotion

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The document outlines a marketing plan for promoting a record. It discusses targeting radio stations through in-house and independent promoters. It also discusses using publicity through print magazines, newspapers, and websites. The plan details using retail promotions like co-op advertising and point-of-purchase displays. Finally, it discusses distribution through various distributors and publications for tracking music industry data.

Formation Divertissement et humour Business

Record Promotion,Distribution, and Retailing Chapter 16

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