For early-stage technology companies, it's essential to have a set of core values supporting your mission and vision. As a co-founder and CMO of Terminus, an Atlanta startup, being an entrepreneur has taught me how important it is to have our team aligned on the same set of principles. This will help continue to grow our company and ensure we're hiring the right "Terminators" to give "keys to the Ferrari".

1. A Terminus guide to success

2. “Get the right
people on the
bus and in the
right seat.”
–JIM COLLINS

3. things we can control

5. [mission] [core values]

6. We have relentless commitment to the personal and
professional growth of our team and believe in each
individual having the “Keys to the Ferrari”

7. We are passionate about building and
fostering a community of believers in
challenging the status quo for B2B
Marketers by “Flipping the Funnel”

8. We want to win as a team and we recognize that our
greatest strength is our people
1

9. We celebrate the diversity
and uniqueness of each
person on
our team
2

10. We trust, respect, empathize
and show gratitude internally
and externally
3

11. We are driven by a
passion for life and
the problems
we solve
4
WHATwe represent

12. We empower each other to
innovate and we dare to
challenge the
status quo
in everything we do
5

13. We believe in communicating with
fearlessness and transparency
6

14. We strive to provide the
best customers experience
and fanatically obsess over making each of our
customers heroes
7

15. 1. We want to win as a team and we recognize that our greatest
strength is our people
2. We celebrate the diversity and uniqueness of each person
on our team
3. We trust, respect, empathize and show gratitude internally
and externally
4. We are driven by a passion for life and the problems we solve
5. We empower each other to innovate and we dare to challenge
the status quo in everything we do
6. We believe in communicating with fearlessness and transparency
7. We strive to provide the best customers experience and
fanatically obsess over making each of our customers heroes
We have relentless commitment to the
personal and professional growth of our team
and believe in each individual having the
“Keys to the Ferrari”
We are passionate about building and
fostering a community of believers in
challenging the status quo for B2B Marketers
by “Flipping the Funnel”