Jeremy Macdonald

Greater Boston Area United States

Marketing Executive

Technology / Software / Internet

I am currently a marketing executive at MIT and Temperature@lert. I joined MIT in 2009 to start the Executive MBA program and lead program marketing. At Temperature@lert I oversee the firms marketing and customer acquisition strategy; where we emphasize tailored remote monitoring solutions for mission critical applications. Consulting and Advisory: My consulting work focuses on improving sales through strategic positioning, marketing strategy, and sales operations. My approach is a resource-based view on marketing that prioritizes the development of tangible and intangible resources to differentiate a firm and lead to strategic advantage. Clients include a variety of organizations, suc...