What About Branding & Content Marketing? Strategies for Small Organizations

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Strategies for small organizations to use content marketing and branding to change what people think about them.

Business Actualités & Politique

What About
Branding
& Content
Marketing?
Strategies for Small
Organizations…

Thinking about branding and
marketing is not easy for
small organizations.

CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage your
target audience – with the objective of
driving profitable customer action.

Today’s interactive world is not
about you; it’s about them.

Most branding and marketing
projects start with research.

But you can pass “GO” if you want…
…As long as you already know who
you are and what you stand for.

The FORMULA is simple:
Engage your community through
content marketing.

CREATE
papers
blogs
slidecasts
webinars
videos
podcasts
infographics
eBooks
presentations

SHARE
website
email
social media
conferences
magazines/journals

FOLLOW MY BLOG:
saramarberry.com

CONNECT WITH ME:
linkedin.com/in/saramarberry
twitter@saramarberry
sara@saramarberry.com

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제주관광안내//BU797。СΟΜ//중국골프투어

제주관광안내//BU797。СΟΜ//중국골프투어

História diagnóstica

História diagnóstica

História diagnóstica

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렌트카가격비교//LG77。XYZ//산정호수숙박

렌트카가격비교//LG77。XYZ//산정호수숙박

렌트카가격비교//LG77。XYZ//산정호수숙박

Standard Products by Preci - Tech India Andhra Pradesh

Standard Products by Preci - Tech India Andhra Pradesh

Standard Products by Preci - Tech India Andhra Pradesh

IndiaMART InterMESH Limited

UltraViolet Squared - De Beers - Critically Speaking

UltraViolet Squared - De Beers - Critically Speaking

UltraViolet Squared - De Beers - Critically Speaking

Modern classification of lymphomas (2010) VEAB presentation

Modern classification of lymphomas (2010) VEAB presentation

Modern classification of lymphomas (2010) VEAB presentation

En vedette (15)

8.ICAO Crisis Management Course

8.ICAO Crisis Management Course

8.ICAO Crisis Management Course

Untitled Presentation

Untitled Presentation

Untitled Presentation

nanographite Composites

nanographite Composites

nanographite Composites

Aperçu globale de la préparation des tableaux dans la nouvelle plateforme Cou...

Aperçu globale de la préparation des tableaux dans la nouvelle plateforme Cou...

Aperçu globale de la préparation des tableaux dans la nouvelle plateforme Cou...

Top 8 stockroom associate resume samples

Top 8 stockroom associate resume samples

Top 8 stockroom associate resume samples

Sainte croix vendredi 16 février 2007

Sainte croix vendredi 16 février 2007

Sainte croix vendredi 16 février 2007

Slidershare

Slidershare

사금융회사//BU797。СΟΜ//멜버른항공권 유망프랜차이즈

사금융회사//BU797。СΟΜ//멜버른항공권 유망프랜차이즈

사금융회사//BU797。СΟΜ//멜버른항공권 유망프랜차이즈

제주관광안내//BU797。СΟΜ//중국골프투어

제주관광안내//BU797。СΟΜ//중국골프투어

제주관광안내//BU797。СΟΜ//중국골프투어

História diagnóstica

História diagnóstica

História diagnóstica

렌트카가격비교//LG77。XYZ//산정호수숙박

렌트카가격비교//LG77。XYZ//산정호수숙박

렌트카가격비교//LG77。XYZ//산정호수숙박

Standard Products by Preci - Tech India Andhra Pradesh

Standard Products by Preci - Tech India Andhra Pradesh

Standard Products by Preci - Tech India Andhra Pradesh

UltraViolet Squared - De Beers - Critically Speaking

UltraViolet Squared - De Beers - Critically Speaking

UltraViolet Squared - De Beers - Critically Speaking

Modern classification of lymphomas (2010) VEAB presentation

Modern classification of lymphomas (2010) VEAB presentation

Modern classification of lymphomas (2010) VEAB presentation

Similaire à What About Branding & Content Marketing? Strategies for Small Organizations

Small Business Marketing Check: Why Content Marketing is Important and How to...

Small Business Marketing Check: Why Content Marketing is Important and How to...

Small Business Marketing Check: Why Content Marketing is Important and How to...

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.

Content Marketing 101 (and how to write a kick ass blog post)

Content Marketing 101 (and how to write a kick ass blog post)

Content Marketing 101 (and how to write a kick ass blog post)

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Social media Marketing

Social media Marketing

Social media Marketing

Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world? Look no further. The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game. For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.

The Ultimate Guide to Professional Development for Marketing & PR

The Ultimate Guide to Professional Development for Marketing & PR

The Ultimate Guide to Professional Development for Marketing & PR

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

From Hello to Sale and Back Again

From Hello to Sale and Back Again

From Hello to Sale and Back Again

Content Equals Money

What Is A Brand?

Social Media Marketing

Social Media Marketing

Social Media Marketing

Micah Timileyin

We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?

Brand innovation & Social media

Basic engagement marketing presentation

Basic engagement marketing presentation

Basic engagement marketing presentation

Social Media Presentation Notes

Social Media Presentation Notes

Social Media Presentation Notes

Content Marketing Definitions

Content Marketing Definitions

Content Marketing Definitions

SO! What? SOcial.

Marketing presentation

Marketing presentation

Marketing presentation

Ashley Thompson

Developing and Implementing A Content Strategy for Social Media_2015

Developing and Implementing A Content Strategy for Social Media_2015

Developing and Implementing A Content Strategy for Social Media_2015

Asian Food Regulation Information Service

Candlelight communication company profile 2011

Rafael Jeffry Sani

Candlelight communication company profile 2011

Rafael Jeffry Sani

A personal brand is about who you are, what you believe in, the values you hold, and how you exhibit those ideals. It helps to convey a unique identity and clear value to potential customers, just as a company's brand allows it to communicate its value to customers and stand out from the competitors. Today we are sharing the effective ways to build a personal brand: 1. Decide your uniqueness 2. Discover your brand's story and develop a brand framework 3. Determine whom you want to reach 4. Embrace networking 5. Grow your online presence 6. Ask for recommendations 7. Develop a personal branding strategy

7 Ways to Build A Personal Brand

Ascent Brand Communications Pvt Ltd

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Content Marketing Institute

Similaire à What About Branding & Content Marketing? Strategies for Small Organizations (20)

Small Business Marketing Check: Why Content Marketing is Important and How to...

Small Business Marketing Check: Why Content Marketing is Important and How to...

Small Business Marketing Check: Why Content Marketing is Important and How to...

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

2022-08-09 Online branding _ Jos Schuurmans - cluetail.com.pdf

Content Marketing 101 (and how to write a kick ass blog post)

Content Marketing 101 (and how to write a kick ass blog post)

Content Marketing 101 (and how to write a kick ass blog post)

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

Social media Marketing

Social media Marketing

Social media Marketing

The Ultimate Guide to Professional Development for Marketing & PR

The Ultimate Guide to Professional Development for Marketing & PR

The Ultimate Guide to Professional Development for Marketing & PR

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

Constructing a Winning Inbound Marketing Blueprint for Manufacturers

From Hello to Sale and Back Again

From Hello to Sale and Back Again

From Hello to Sale and Back Again

What Is A Brand?

Social Media Marketing

Social Media Marketing

Social Media Marketing

Brand innovation & Social media

Basic engagement marketing presentation

Basic engagement marketing presentation

Basic engagement marketing presentation

Social Media Presentation Notes

Social Media Presentation Notes

Social Media Presentation Notes

Content Marketing Definitions

Content Marketing Definitions

Content Marketing Definitions

Marketing presentation

Marketing presentation

Marketing presentation

Developing and Implementing A Content Strategy for Social Media_2015

Developing and Implementing A Content Strategy for Social Media_2015

Developing and Implementing A Content Strategy for Social Media_2015

Candlelight communication company profile 2011

Candlelight communication company profile 2011

7 Ways to Build A Personal Brand

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Ingenious Content Marketing: Creative Inspiration from Coca-Cola’s Jonathan M...

Plus de Sara Marberry

9 Steps to Follow for a Website Design

9 Steps to Follow for a Website Design

9 Steps to Follow for a Website Design

5 Quotes to Inspire Healthcare Design Innovation

5 Quotes to Inspire Healthcare Design Innovation

5 Quotes to Inspire Healthcare Design Innovation

We should always look to the past in order to design for the future in healthcare. After all, good ideas are always good ideas. Pennsylvania Hospital still exists as part of PennMedicine. Founded in 1751 by Dr. Thomas Bond and Benjamin Franklin, it was housed in a temporary location on High (now Market) Street while work began on a hospital building. Here's 7 healthcare design lessons to be learned from this 259-year-old healthcare facility.

Healthcare Design: Lessons Learned from the United States' First Hospital

Healthcare Design: Lessons Learned from the United States' First Hospital

Healthcare Design: Lessons Learned from the United States' First Hospital

Laughter can help relieve stress. In fact, researchers believe a hearty guffaw has many health benefits — including boosting your heart rate and sending oxygen to tissues to give you a mild workout, burning calories in the process. It’s also been found to increase blood flow, boost the immune system, keep blood sugar levels low, and improve sleep. So, to get you laughing and improve your health, I offer the only healthcare design joke I know (origins unknown).

Laughter is the Best Medicine - A Healthcare Design Joke

Laughter is the Best Medicine - A Healthcare Design Joke

Laughter is the Best Medicine - A Healthcare Design Joke

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

All You Ever Needed to Know About the Healthcare Design Industry

All You Ever Needed to Know About the Healthcare Design Industry

All You Ever Needed to Know About the Healthcare Design Industry

Hospital Facility Design: It's Impact on the Patient Experience

Hospital Facility Design: It's Impact on the Patient Experience

Hospital Facility Design: It's Impact on the Patient Experience

10 Years Ago

10 Trends Affecting The Future of Healthcare Facility Design

10 Trends Affecting The Future of Healthcare Facility Design

10 Trends Affecting The Future of Healthcare Facility Design

Evidence-Based Design for Healthcare Facilities

Evidence-Based Design for Healthcare Facilities

Evidence-Based Design for Healthcare Facilities

Plus de Sara Marberry (10)

9 Steps to Follow for a Website Design

9 Steps to Follow for a Website Design

9 Steps to Follow for a Website Design

5 Quotes to Inspire Healthcare Design Innovation

5 Quotes to Inspire Healthcare Design Innovation

5 Quotes to Inspire Healthcare Design Innovation

Healthcare Design: Lessons Learned from the United States' First Hospital

Healthcare Design: Lessons Learned from the United States' First Hospital

Healthcare Design: Lessons Learned from the United States' First Hospital

Laughter is the Best Medicine - A Healthcare Design Joke

Laughter is the Best Medicine - A Healthcare Design Joke

Laughter is the Best Medicine - A Healthcare Design Joke

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

Designing for Safety: What the Healthcare Industry Can Learn from the Automo...

All You Ever Needed to Know About the Healthcare Design Industry

All You Ever Needed to Know About the Healthcare Design Industry

All You Ever Needed to Know About the Healthcare Design Industry

Hospital Facility Design: It's Impact on the Patient Experience

Hospital Facility Design: It's Impact on the Patient Experience

Hospital Facility Design: It's Impact on the Patient Experience

10 Years Ago

10 Trends Affecting The Future of Healthcare Facility Design

10 Trends Affecting The Future of Healthcare Facility Design

10 Trends Affecting The Future of Healthcare Facility Design

Evidence-Based Design for Healthcare Facilities

Evidence-Based Design for Healthcare Facilities

Evidence-Based Design for Healthcare Facilities

Dernier

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Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

Business Model Canvas (BMC)- A new venture concept

Business Model Canvas (BMC)- A new venture concept

Business Model Canvas (BMC)- A new venture concept

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

Exhibitors Data

Dernier (20)

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Monthly Social Media Update April 2024 pptx.pptx

Monthly Social Media Update April 2024 pptx.pptx

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Business Model Canvas (BMC)- A new venture concept

Business Model Canvas (BMC)- A new venture concept

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Insurers' journeys to build a mastery in the IoT usage

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Famous Olympic Siblings from the 21st Century

Famous Olympic Siblings from the 21st Century

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John Halpern sued for sexual assault.pdf

John Halpern sued for sexual assault.pdf

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Cracking the Cultural Competence Code.pptx

Cracking the Cultural Competence Code.pptx

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

What About Branding & Content Marketing? Strategies for Small Organizations

1. What About Branding & Content Marketing? Strategies for Small Organizations…

2. A brand is not a logo. A brand is not an identity. A brand is not a product.

3. A brand is a person’s gut feeling about a product, service or organization.

4. Thinking about branding and marketing is not easy for small organizations.

5. CON•TENT MAR•KET•ING: A marketing technique of distributing relevant and valuable content to attract, acquire, and engage your target audience – with the objective of driving profitable customer action.

6.

7. Today’s interactive world is not about you; it’s about them.

8. Customers want to co-create the content and be a part of the conversation. Let them to do this and they will willingly and happily share your brand with others.

9. If you inspire your customers, they will become your BRAND EVANGELISTS and help sell your products and services.

10. Most branding and marketing projects start with research.

11. But you can pass “GO” if you want… …As long as you already know who you are and what you stand for.

12. The FORMULA is simple: Engage your community through content marketing.

13. CREATE papers blogs slidecasts webinars videos podcasts infographics eBooks presentations SHARE website email social media conferences magazines/journals

14. FOLLOW MY BLOG: saramarberry.com CONNECT WITH ME: linkedin.com/in/saramarberry twitter@saramarberry sara@saramarberry.com

Notes de l'éditeur

Johnny Cash fans were given the chance to recreate his last video frame by frame with drawings and paintings of the original footage. It was then reassembled and the final video was launched with the same footage, hand-created by fans.