Gamification - 101

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This document discusses gamification and how human psychology and game mechanics can be applied to encourage certain behaviors. It explains that humans are motivated by fame, happiness, community and competition. Games work by having players take actions within set rules to achieve goals while experiencing pressure and making choices. Common game mechanics that can motivate behaviors include status, achievement, lotteries, countdowns and avoidance. The benefits of gamification include viral adoption, sticky engagement, behavioral change and stable retention. Examples where gamification has been successfully applied include fitness trackers from Withings and Nike's FuelBand.

Technologie

HUMAN BEHAVIOR
We’re Greedy !
FAME
HAPPINESS

HUMAN BEHAVIOR
We’re Greedy !
FAME
HAPPINESS
COMMUNITY

HUMAN BEHAVIOR
We’re Greedy !
FAME
HAPPINESS
COMMUNITY
COMPETITION

P layers Actions Rules

Pressure
Choices
Goals

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS
LOTTERY

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS
LOTTERY
AVOIDANCE

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS ACHIEVEMENT
LOTTERY
AVOIDANCE

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS ACHIEVEMENT
LOTTERY COUNT DOWN
AVOIDANCE

MECHANICS
Tough to Do. Easy to Fake.
e.g. P LB

STATUS ACHIEVEMENT
LOTTERY COUNT DOWN
AVOIDANCE APPOINTMENT

BENEFITS
Finally !
VIRAL ADOPTION
STICKY ENGAGEMENT

BENEFITS
Finally !
VIRAL ADOPTION
STICKY ENGAGEMENT
BEHAVIORAL CHANGE

BENEFITS
Finally !
VIRAL ADOPTION
STICKY ENGAGEMENT
BEHAVIORAL CHANGE
STABLE RETENTION

RESOURCES
Learn + Do

BIG DOOR | BADGEVILLE |
COURSERA| GAMIFICATION
WIKI | FOR THE WIN

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Gamification - 101

1. GAMIFICATION 101 @SartajAnand

2. OLD & NEW

3. WE LOVE GAMES

4. HUMAN BEHAVIOR

5. HUMAN BEHAVIOR We’re Greedy !

6. HUMAN BEHAVIOR We’re Greedy ! FAME

7. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS

8. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY

9. HUMAN BEHAVIOR We’re Greedy ! FAME HAPPINESS COMMUNITY COMPETITION

10. HOW DO GAMES WORK ?

11. P layers

12. P layers

13. P layers Actions

14. P layers Actions

15. P layers Actions Rules

16. P layers Actions Rules

17. P layers Actions Rules Pressure

18. P layers Actions Rules Pressure Goals

19. P layers Actions Rules Pressure Goals

20. P layers Actions Rules Pressure Goals

21. P layers Actions Rules Pressure Goals

22. P layers Actions Rules Pressure Goals

23. P layers Actions Rules Pressure Goals

24. P layers Actions Rules Pressure Choices Goals

25. MECHANICS

26. MECHANICS Tough to Do. Easy to Fake. e.g. P LB

27. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS

28. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS LOTTERY

29. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS LOTTERY AVOIDANCE

30. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY AVOIDANCE

31. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY COUNT DOWN AVOIDANCE

32. MECHANICS Tough to Do. Easy to Fake. e.g. P LB STATUS ACHIEVEMENT LOTTERY COUNT DOWN AVOIDANCE APPOINTMENT

33. STARTING UP ?

34. BENEFITS

35. BENEFITS Finally !

36. BENEFITS Finally ! VIRAL ADOPTION

37. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT

38. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE

39. BENEFITS Finally ! VIRAL ADOPTION STICKY ENGAGEMENT BEHAVIORAL CHANGE STABLE RETENTION

40.

41. WHODUNIT ?

42.

43. 3 STORIES

44.

45. +

46. + +

47. + + WITHINGS

48.

49. +

50. + +

51. + + NOT YOUR AVERAGE JOES

52.

53.

54. NIKE+ FUELBAND

55. RESOURCES Learn + Do BIG DOOR | BADGEVILLE | COURSERA| GAMIFICATION WIKI | FOR THE WIN

56. THANK YOU

Gamification - 101

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