1. Praxis communications
presents
The golden corridor
A marketing support initiative for technical
colleges

2. Scope of the campaign
 This campaign is incumbent upon all
institutions who seek enhanced enrollment in
their institutions. Homogenization of
infrastructural facilities and decreasing
differential of service quality has necessitated
a new approach to give one’s institution a
distinctive identity. Brand building exercise
and impressive communication with the target
group is all the more essential for this purpose

3. Objective
 The main focus will be on creating a brand that
a person can recall when he has to make a
choice from a group of similar options and
naturally feels tilted towards your institution. It
will be our effort to keep your brand
uppermost in his mind so that he opts for your
institution in preference to others.

4. Description
 This program will strive to create a distinctive
identity for your institution and put your
unique differentiating features in a captivating
perspective. We will engage peoples attention
through a series of activities where all forms of
media and communication platforms will be
used. Our innovative and creative approach
will generate new opportunities for your
institution in comparison to your competitors.

5. Our role
Our role is to conceptualize the program and
develop strategies to implement it. We will
choose the marketing mix and develop the
right media plan to make sure optimal
utilization of the marketing spend and
circulation of the communication among the
target audience. We will create engaging
models of customer interaction which will
facilitate personalization of relationships and
an enduring affinity with the customers.

6. Advantages for your institution
 With the marketing and branding
responsibility lying with us, you can stay
assured of a better return on your investment.
 There will be no scattering of resources on
disparate spend heads as there will be
increased accountability.
 You will be in a position to appraise and
analyze results and measure periodic
improvements in your achievements.

7. Solutions to your problems
 With a proliferation of technical institutions ,
the major challenge is to draw the attention of
your target group and generate goodwill
towards your institution. As competition is
intense, it requires strategic planning to stay
ahead of your competitors. We can take up this
challenging assignment as we are in
possession of research generated insights
which could be applied to solve your problem.

8. Plan of Action
We will formulate an integrated plan which will
help you enroll more students in the short run
and will create a sustainable brand image in
the long run. This will sought to be achieved
through a number of platforms like media-
traditional, outdoor and digital, events, PR
campaigns and other interactive engagements.

9. Media campaigns
 The role of media in our campaign will depend
on the nature, spread and reach of our target
group. We will select the appropriate media so
that we can reach our target group optimally
utilizing our time and resources. We will
locate our target group through a market
research and will precision focus on that
group.

10. PR exercise
As an affable image is key to the success of
your institution, we will launch a PR campaign
to generate goodwill and eliminate negative
propaganda. We will undertake various
programs that will highlight your social
responsibilities and endear your institution to
the community around you whose cooperation
is vital for the success of your organization.

11. Tactical events
 We will organize cultural and infotainment
events and duly publicize them so that your
brand could be visible to a larger section of the
population. The brand message of your
institution will be embedded in the theme of
the event so that it could be subtly passed into
the subconscious of the audience.

12. Brand steering programs
 As brand development is a long term process
and involves integration of consistent
performance and conscious effort at carving a
distinct identity, this needs a series of strategic
plans to achieve that. By developing a
identifiable theme and patterning all promo
activities on that we will create a
cohesive, professional and organized character
of your institution and generate faith and trust
towards your brand.

13. Interactive engagements
 We will organize seminars and symposiums on
relevant topics and subjects having pertinence
to the academic field. Other formats of
engagement like inter college quiz
shows, fashion shows and a host of
competitive programs will keep your
institution in the limelight subsequently
sparking up interest and curiosity in your
brand.

14. Publicity stunts
 We will make your presence felt at multiple
forums by ensuring your participation in
community events, functions and other social
engagements. We will also see to it that
celebrities and persons of eminence in
different fields visit your institution
periodically so that your institution remains in
news and you reap its benefits.

15. Social media campaigns
 As more and more people are coming under
the loop of the internet, it has become a handy
means of reaching out at the people. Social
networking sites like Facebook, Orkut, My
space etc offer a good platform to interact with
people and map their responses in real time.
This sites are also are a good source of
obtaining consumers insights based on which
we can reconfigure your marketing strategy.

16. Online propaganda
 Apart from viral campaigns involving social
media , email and Instant messenger
etc, another potent tool to carry out online
propaganda are blogs. We will launch
blogs, feed its content and popularize it so that
idea and information about your institution
spread to a larger online audience. The subject
matter will of course about the business
proposition of your organization.

17. Summary
 We can deliver measurable results and create a
shining brand image through the means we
elaborated. We will take recourse to all innovative
and creative means to generate a distinctive identity
as we have promised. Tools and mechanisms will be
varied according to the ground compulsions. All
mediums of marketing communication as has been
stated will be employed and new models of campaign
will be devised in accordance with the insights
obtained from continuous market research.

18. Outcome of the initiative
 The final outcome will be increased students
enrollment, trust and faith of the public
goodwill for your institution and a distinct
brand image. Operational benefits include
optimization of the marketing spend, organized
and focused administration and a disciplined
management of resources. Our professional
service will ensure you get the best deal from
your current efforts and a comparative
advantage over your competitors.