10 Tips for Google Success - Travel Bloggers Unite - Porto

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Scott McLay

Technologie

I’m from Scotland (if you haven't guessed)

Features Of WordPress SEO

• Full Documentation and Walkthrough
• Auto Generated Sitemap files
• Customisable Post Titles and Meta Descriptions
• Solves Canonical Issues
• Clean Code
• Makes it Easy to Connect Blogs With Google WMT

Ads Above the Fold
Sites Like This Got Penalised By Panda

Digg Digg Floating Display Is Great For This

Get Yourself Extra Clicks From Image Search

Its Easier To Rank Images In Crowded Spaces

Because Links Like This Will Get You Penalised

• Make Sure Google Can Index Your Content
• Research What People Are Searching For
• Write For A Wider Audience
• Use Affiliate Links Strategically
• Don’t Let AdSense Ruin Your Content
• Entice People To Visit Your Site
• Ensure Visitors Share Your Content
• Get Yourself Extra Clicks From Image Search
• Watch How You Link To Other Websites
• Don’t Obsess Over SEO

Questions?
P.S Follow me on Twitter @Scott_McLay

WordPress Plugins
• General SEO - WordPress SEO
• Star Ratings - Author Post Ratings
• Google Authorship - Gunner Technology Authorship
• Social Sharing – DiggDigg
• Website Load Speed – W3 Total Cache
• Backups – WordPress Backup to Dropbox
• Broken Links – Broken Link Checker
• G Analytics - Google Analytics for WordPress

Resources
• Google Panda - http://mz.cm/iTJ4AE
• Google Penguin - http://bit.ly/JcQyQQ
• CTR Improvements - http://bit.ly/HnHU3v
• W3 Total Cache Guide - http://bit.ly/aeAo3w
• Keyword Research - http://mz.cm/f3iSxA
• AdSense Post Panda - http://mz.cm/rGRnnZ
• Using Affiliate Links - http://bit.ly/cmZUrS

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10 Tips for Google Success - Travel Bloggers Unite - Porto

1. 10 Tips for Google Success

2. Hey, I’m Scott

3. I’m from Scotland (if you haven't guessed)

4. I Drive Fast Beetles

5. And I’m a bit of a geek

8. Make Sure Google Can Index Your Content

9. Plugins Like All-In-One SEO Do This

10. Which Leads to This

11. And This

12.

13. Install WordPress SEO Plugin by Yoast

14. Features Of WordPress SEO • Full Documentation and Walkthrough • Auto Generated Sitemap files • Customisable Post Titles and Meta Descriptions • Solves Canonical Issues • Clean Code • Makes it Easy to Connect Blogs With Google WMT

15. Google WMT Gives us Information

16.

17. Research What People Are Searching For

18. Google Keyword Tool

19. Google Insights

20. Google Suggests and Related Search

21.

22. Write For A Wider Audience

23.

24. Hotel Reviews

25. Attraction Reviews

26. Restaurant Reviews

27.

28.

29.

30.

31.

32.

33. Use Affiliate Links Strategically

34. You Can Learn From The Big Boys

35. Or You Can Do It The Easy Way

36. People Cant Resist Big Buttons

37. We All Love Being Told What To Do

38. So Use It To Your Advantage

39.

40.

41.

42.

43. Don’t Let AdSense Ruin Your Content

44. Ads Above the Fold Sites Like This Got Penalised By Panda

45. Panda’s Love Great Content But Hate Ads

46.

47.

48.

49. The Exception Prove the Rule ;)

50.

51. Entice People To Visit Your Site

52. Star Ratings Make You Look Important

53. But Its Still Hard To Stand Out

54.

55. We Get A Deadly Combo

56. We Get A Deadly Combo

57.

58.

59.

60. “Just One More Thing”

61. Lazy SEO’s Copy Title Tags

62.

63.

64. Ensure Visitors Share Your Content

65.

66. Digg Digg Floating Display Is Great For This

67.

68.

69. Get Yourself Extra Clicks From Image Search

70.

71.

72.

73. Its Easier To Rank Images In Crowded Spaces

74.

75. Watch How You Link To Other Websites

76. Even If You Get Offered Money For It

77.

78. Because Links Like This Will Get You Penalised

79. Keep It Natural And Editorial

80.

81.

82.

83. • Make Sure Google Can Index Your Content • Research What People Are Searching For • Write For A Wider Audience • Use Affiliate Links Strategically • Don’t Let AdSense Ruin Your Content • Entice People To Visit Your Site • Ensure Visitors Share Your Content • Get Yourself Extra Clicks From Image Search • Watch How You Link To Other Websites • Don’t Obsess Over SEO

84. Questions? P.S Follow me on Twitter @Scott_McLay

85. Additional Stuff

86. WordPress Plugins • General SEO - WordPress SEO • Star Ratings - Author Post Ratings • Google Authorship - Gunner Technology Authorship • Social Sharing – DiggDigg • Website Load Speed – W3 Total Cache • Backups – WordPress Backup to Dropbox • Broken Links – Broken Link Checker • G Analytics - Google Analytics for WordPress

87. Resources • Google Panda - http://mz.cm/iTJ4AE • Google Penguin - http://bit.ly/JcQyQQ • CTR Improvements - http://bit.ly/HnHU3v • W3 Total Cache Guide - http://bit.ly/aeAo3w • Keyword Research - http://mz.cm/f3iSxA • AdSense Post Panda - http://mz.cm/rGRnnZ • Using Affiliate Links - http://bit.ly/cmZUrS

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