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10 Tips for Google Success
Hey, I’m Scott
I’m from Scotland (if you haven't guessed)
I Drive Fast Beetles
And I’m a bit of a geek
Make Sure Google Can Index Your Content
Plugins Like All-In-One SEO Do This
Which Leads to This
And This
Install WordPress SEO Plugin by Yoast
Features Of WordPress SEO

•   Full Documentation and Walkthrough
•   Auto Generated Sitemap files
•   Customisable Post Titles and Meta Descriptions
•   Solves Canonical Issues
•   Clean Code
•   Makes it Easy to Connect Blogs With Google WMT
Google WMT Gives us Information
Research What People Are Searching For
Google Keyword Tool
Google Insights
Google Suggests and Related Search
Write For A Wider Audience
Hotel Reviews
Attraction Reviews
Restaurant Reviews
Use Affiliate Links Strategically
You Can Learn From The Big Boys
Or You Can Do It The Easy Way
People Cant Resist Big Buttons
We All Love Being Told What To Do
So Use It To Your Advantage
Don’t Let AdSense Ruin Your Content
Ads Above the Fold
Sites Like This Got Penalised By Panda
Panda’s Love Great Content But Hate Ads
The Exception Prove the Rule ;)
Entice People To Visit Your Site
Star Ratings Make You Look Important
But Its Still Hard To Stand Out
We Get A Deadly Combo
We Get A Deadly Combo
“Just One More Thing”
Lazy SEO’s Copy Title Tags
Ensure Visitors Share Your Content
Digg Digg Floating Display Is Great For This
Get Yourself Extra Clicks From Image Search
Its Easier To Rank Images In Crowded Spaces
Watch How You Link To Other Websites
Even If You Get Offered Money For It
Because Links Like This Will Get You Penalised
Keep It Natural And Editorial
•   Make Sure Google Can Index Your Content
•   Research What People Are Searching For
•   Write For A Wider Audience
•   Use Affiliate Links Strategically
•   Don’t Let AdSense Ruin Your Content
•   Entice People To Visit Your Site
•   Ensure Visitors Share Your Content
•   Get Yourself Extra Clicks From Image Search
•   Watch How You Link To Other Websites
•   Don’t Obsess Over SEO
Questions?
P.S Follow me on Twitter @Scott_McLay
Additional Stuff
WordPress Plugins
• General SEO - WordPress SEO
• Star Ratings - Author Post Ratings
• Google Authorship - Gunner Technology Authorship
•   Social Sharing – DiggDigg
•   Website Load Speed – W3 Total Cache
•   Backups – WordPress Backup to Dropbox
•   Broken Links – Broken Link Checker
•   G Analytics - Google Analytics for WordPress
Resources
•   Google Panda - http://mz.cm/iTJ4AE
•   Google Penguin - http://bit.ly/JcQyQQ
•   CTR Improvements - http://bit.ly/HnHU3v
•   W3 Total Cache Guide - http://bit.ly/aeAo3w
•   Keyword Research - http://mz.cm/f3iSxA
•   AdSense Post Panda - http://mz.cm/rGRnnZ
•   Using Affiliate Links - http://bit.ly/cmZUrS

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10 Tips for Google Success - Travel Bloggers Unite - Porto