SlideShare une entreprise Scribd logo
1  sur  95
Intellectual Property and Licensing: What You Need to Know About Patents, Trademarks and Licensing Agreements Sean Garrison Emily A. Bayton March 25, 2011
PART I ,[object Object]
Types of Intellectual Property ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Secrets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyrights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rights of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART II ,[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object]
Trademarks ,[object Object],[object Object]
Trade Dress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Symbols ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Trademark ,[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection Establishing Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection  Causes of Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Infringements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Protection  Maintaining Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Trademark Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART III ,[object Object],[object Object],[object Object],[object Object]
What Can Be Patented? ,[object Object],[object Object],[object Object],[object Object]
Kinds of Patents ,[object Object],[object Object],[object Object]
What Rights Do Patents Confer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Right to Practice ,[object Object],[object Object],[object Object]
Obtaining Protection: The Genesis ,[object Object],[object Object],[object Object],[object Object]
Obtaining Protection: The Genesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How long does it take to get a patent in the U.S.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obtaining Patent Protection Abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Cooperation Treaty (PCT) ,[object Object],[object Object],[object Object],[object Object]
PCT Procedure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE PATENT MINEFIELD
Hypothetical:   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Trespass! ,[object Object]
Before putting together bricks and mortar, a business should… ,[object Object],[object Object],[object Object],[object Object],[object Object]
IP Strategy Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patents Are Assets, Like Buildings and Equipment ,[object Object],LAW BUSINESS TECHNOLOGY
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object]
Sample Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Current IP Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should you look for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Implement an IP Process to Achieve Goals and Improve IP Status
[object Object],[object Object],[object Object],[object Object],Implement an IP Process to Achieve Goals and Improve IP Status
WATCH THE PITFALLS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WATCH THE PITFALLS ,[object Object],[object Object],[object Object],[object Object]
Using Patents: Sword or Shield ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Patents: Sword or Shield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLYING WHAT WE’VE LEARNED ,[object Object],[object Object]
CASE STUDY:  PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY: PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object]
CASE STUDY: PARAGON TRADE BRANDS ,[object Object],[object Object],[object Object]
Paragon Fires Back ,[object Object],[object Object]
Paragon Fires Back  ,[object Object],[object Object],[object Object],[object Object]
Paragon’s Death Spiral ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Things You Should Be Doing  Right Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
12 Ways to Lose Your Patent Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12 Ways to Lose Your Patent Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights, Until You File For a Patent: ,[object Object],[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object],[object Object]
To Avoid Compromising Rights: ,[object Object],[object Object],[object Object],[object Object]
Q&A
PART IV ,[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing/Franchising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing/Franchising ,[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Agreement Type ,[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Scope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Exclusivity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Warranties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Indemnification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patent Licensing: Royalties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A

Contenu connexe

Tendances

Intellectaul property right
Intellectaul property rightIntellectaul property right
Intellectaul property right
koach1787
 
Intellectual property rights
Intellectual property rightsIntellectual property rights
Intellectual property rights
Tanuj Poddar
 
Intellectual property rights
Intellectual property rightsIntellectual property rights
Intellectual property rights
Tanay92
 

Tendances (20)

Intellectaul property right
Intellectaul property rightIntellectaul property right
Intellectaul property right
 
patent act 1970 ppt by srota dawn
patent act 1970 ppt by srota dawnpatent act 1970 ppt by srota dawn
patent act 1970 ppt by srota dawn
 
Intellectual Property Rights.
Intellectual Property Rights.Intellectual Property Rights.
Intellectual Property Rights.
 
Trademark
TrademarkTrademark
Trademark
 
Procedure For Registration Of Trademark In India
Procedure For Registration Of Trademark In IndiaProcedure For Registration Of Trademark In India
Procedure For Registration Of Trademark In India
 
Intellectual Property Rights : A Primer
Intellectual Property Rights : A PrimerIntellectual Property Rights : A Primer
Intellectual Property Rights : A Primer
 
intellectual property rights
intellectual property rightsintellectual property rights
intellectual property rights
 
Intellectual property rights
Intellectual property rightsIntellectual property rights
Intellectual property rights
 
Trademark law ppt
Trademark law pptTrademark law ppt
Trademark law ppt
 
Intellectual Property for Businesses
Intellectual Property for BusinessesIntellectual Property for Businesses
Intellectual Property for Businesses
 
Copyright- IPR.pptx
Copyright- IPR.pptxCopyright- IPR.pptx
Copyright- IPR.pptx
 
Copyright
CopyrightCopyright
Copyright
 
Patent licensing
Patent licensingPatent licensing
Patent licensing
 
Intellectual property-Trademark
Intellectual property-TrademarkIntellectual property-Trademark
Intellectual property-Trademark
 
Basics Of Licensing IP
Basics Of Licensing IPBasics Of Licensing IP
Basics Of Licensing IP
 
Intellectual property rights
Intellectual property rightsIntellectual property rights
Intellectual property rights
 
Concept of IPR and patent
Concept of IPR and patentConcept of IPR and patent
Concept of IPR and patent
 
Introduction To Patents and Patent law (Patent, Trademarks, Copyright & India...
Introduction To Patents and Patent law (Patent,Trademarks,Copyright &India...Introduction To Patents and Patent law (Patent,Trademarks,Copyright &India...
Introduction To Patents and Patent law (Patent, Trademarks, Copyright & India...
 
Introduction to Intellectual Property
Introduction to Intellectual PropertyIntroduction to Intellectual Property
Introduction to Intellectual Property
 
Intellectual Property Law/business law
Intellectual Property Law/business lawIntellectual Property Law/business law
Intellectual Property Law/business law
 

En vedette

Intellectual Property Rights
Intellectual Property RightsIntellectual Property Rights
Intellectual Property Rights
harshhanu
 
Intellectual property law
Intellectual property lawIntellectual property law
Intellectual property law
Yogesh Thawait
 
Ipo presentation-pu-gujranwala-25-5-11 2752011147
Ipo presentation-pu-gujranwala-25-5-11 2752011147Ipo presentation-pu-gujranwala-25-5-11 2752011147
Ipo presentation-pu-gujranwala-25-5-11 2752011147
Zubair Afridi
 
Groundless threat of infringement remedies under ip laws
Groundless threat of infringement  remedies under ip lawsGroundless threat of infringement  remedies under ip laws
Groundless threat of infringement remedies under ip laws
Altacit Global
 

En vedette (20)

IP License Agreements: Common Issues and Solutions
IP License Agreements: Common Issues and SolutionsIP License Agreements: Common Issues and Solutions
IP License Agreements: Common Issues and Solutions
 
IP protection & commercialization strategies
IP protection & commercialization strategiesIP protection & commercialization strategies
IP protection & commercialization strategies
 
Fundamentals of IP and Licensing
Fundamentals of IP and LicensingFundamentals of IP and Licensing
Fundamentals of IP and Licensing
 
Introduction to Patents and IP Commercialization
Introduction to Patents and IP CommercializationIntroduction to Patents and IP Commercialization
Introduction to Patents and IP Commercialization
 
Patent Licensing
Patent LicensingPatent Licensing
Patent Licensing
 
Licensing & IP Valutation
Licensing & IP ValutationLicensing & IP Valutation
Licensing & IP Valutation
 
Intellectual Property Rights (IPR)
Intellectual Property Rights (IPR)Intellectual Property Rights (IPR)
Intellectual Property Rights (IPR)
 
Intellectual Property Rights
Intellectual Property RightsIntellectual Property Rights
Intellectual Property Rights
 
Patent Licensing and Valuation Tips
Patent Licensing and Valuation TipsPatent Licensing and Valuation Tips
Patent Licensing and Valuation Tips
 
Ron Zink: intellectual property and how to protect your brand and innovation
Ron Zink:   intellectual property and how to protect your brand and innovationRon Zink:   intellectual property and how to protect your brand and innovation
Ron Zink: intellectual property and how to protect your brand and innovation
 
Intellectual property law
Intellectual property lawIntellectual property law
Intellectual property law
 
Ipo presentation-pu-gujranwala-25-5-11 2752011147
Ipo presentation-pu-gujranwala-25-5-11 2752011147Ipo presentation-pu-gujranwala-25-5-11 2752011147
Ipo presentation-pu-gujranwala-25-5-11 2752011147
 
Groundless threat of infringement remedies under ip laws
Groundless threat of infringement  remedies under ip lawsGroundless threat of infringement  remedies under ip laws
Groundless threat of infringement remedies under ip laws
 
ipo's pakistan
ipo's pakistanipo's pakistan
ipo's pakistan
 
Introduction to intellectual property law
Introduction to intellectual property lawIntroduction to intellectual property law
Introduction to intellectual property law
 
Patents, Copyrights and Trademarks... Oh Why!?
Patents, Copyrights and Trademarks... Oh Why!?Patents, Copyrights and Trademarks... Oh Why!?
Patents, Copyrights and Trademarks... Oh Why!?
 
Fonts, Images, Licenses and Intellectual Property Law
Fonts, Images, Licenses and Intellectual Property LawFonts, Images, Licenses and Intellectual Property Law
Fonts, Images, Licenses and Intellectual Property Law
 
Copyright and Open Content Licensing: the role of the Creative Commons licences
Copyright and Open Content Licensing: the role of the Creative Commons licencesCopyright and Open Content Licensing: the role of the Creative Commons licences
Copyright and Open Content Licensing: the role of the Creative Commons licences
 
Copyright & related rights (1 of 2)
Copyright & related rights (1 of 2)Copyright & related rights (1 of 2)
Copyright & related rights (1 of 2)
 
Patent infringement
Patent infringement Patent infringement
Patent infringement
 

Similaire à IP And Licensing What You Need To Know About Trademarks, Patents And Licensing Agreements

Talk copyright trademarkfinalversion md sm biz
Talk copyright  trademarkfinalversion md sm bizTalk copyright  trademarkfinalversion md sm biz
Talk copyright trademarkfinalversion md sm biz
Barbara Berschler
 
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Lounge47
 
Patents and Trademarks
Patents and TrademarksPatents and Trademarks
Patents and Trademarks
Blake Sorensen
 
411 on IP 101 for Tech-Geeks in the Startup World
411 on IP 101 for Tech-Geeks in the Startup World411 on IP 101 for Tech-Geeks in the Startup World
411 on IP 101 for Tech-Geeks in the Startup World
G. Nagesh Rao
 
Intellectual Capital Strategy
Intellectual Capital StrategyIntellectual Capital Strategy
Intellectual Capital Strategy
Incuba8
 
Bond e commerce lecture 113
Bond e commerce lecture 113Bond e commerce lecture 113
Bond e commerce lecture 113
Pod Legal
 
To patent or not to patent
To patent or not to patentTo patent or not to patent
To patent or not to patent
Stephen Mason
 
Intellectual Property Audits for Non-Tech Businesses
Intellectual Property Audits for Non-Tech BusinessesIntellectual Property Audits for Non-Tech Businesses
Intellectual Property Audits for Non-Tech Businesses
dbolton007
 

Similaire à IP And Licensing What You Need To Know About Trademarks, Patents And Licensing Agreements (20)

Inventor Boot Camp Thomas Franklin 10 17 2009
Inventor Boot Camp   Thomas Franklin   10 17 2009Inventor Boot Camp   Thomas Franklin   10 17 2009
Inventor Boot Camp Thomas Franklin 10 17 2009
 
Talk copyright trademarkfinalversion md sm biz
Talk copyright  trademarkfinalversion md sm bizTalk copyright  trademarkfinalversion md sm biz
Talk copyright trademarkfinalversion md sm biz
 
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
 
What’s in a Name? Everything! Trademark and Copyright Essentials
What’s in a Name? Everything! Trademark and Copyright EssentialsWhat’s in a Name? Everything! Trademark and Copyright Essentials
What’s in a Name? Everything! Trademark and Copyright Essentials
 
Wine law
Wine lawWine law
Wine law
 
2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers
2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers
2011 Silicon Flatirons IP (Crash Course) For Entrepreneurers
 
Overview of Intellectual Property
Overview of Intellectual PropertyOverview of Intellectual Property
Overview of Intellectual Property
 
Patents and Trademarks
Patents and TrademarksPatents and Trademarks
Patents and Trademarks
 
Social Media & Intellectual Property
Social Media & Intellectual PropertySocial Media & Intellectual Property
Social Media & Intellectual Property
 
411 on IP 101 for Tech-Geeks in the Startup World
411 on IP 101 for Tech-Geeks in the Startup World411 on IP 101 for Tech-Geeks in the Startup World
411 on IP 101 for Tech-Geeks in the Startup World
 
Developing Powerful Brads
Developing Powerful BradsDeveloping Powerful Brads
Developing Powerful Brads
 
Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...Protecting and profiting from your intellectual property_Carter DeLuca for mH...
Protecting and profiting from your intellectual property_Carter DeLuca for mH...
 
Intellectual Capital Strategy
Intellectual Capital StrategyIntellectual Capital Strategy
Intellectual Capital Strategy
 
Bond e commerce lecture 113
Bond e commerce lecture 113Bond e commerce lecture 113
Bond e commerce lecture 113
 
Intellectual property
Intellectual propertyIntellectual property
Intellectual property
 
To patent or not to patent
To patent or not to patentTo patent or not to patent
To patent or not to patent
 
Intellectual Property and Trademark Enforcement
Intellectual Property and Trademark EnforcementIntellectual Property and Trademark Enforcement
Intellectual Property and Trademark Enforcement
 
Intellectual Property Audits for Non-Tech Businesses
Intellectual Property Audits for Non-Tech BusinessesIntellectual Property Audits for Non-Tech Businesses
Intellectual Property Audits for Non-Tech Businesses
 
Introduction to Intellectual Property
Introduction to Intellectual PropertyIntroduction to Intellectual Property
Introduction to Intellectual Property
 
Ip practice overview pres 2012
Ip practice overview pres 2012Ip practice overview pres 2012
Ip practice overview pres 2012
 

IP And Licensing What You Need To Know About Trademarks, Patents And Licensing Agreements

  • 1. Intellectual Property and Licensing: What You Need to Know About Patents, Trademarks and Licensing Agreements Sean Garrison Emily A. Bayton March 25, 2011
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. Q&A
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95. Q&A

Notes de l'éditeur

  1. (there are 5 things here)