Special Issue 2009/2010

1. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
DEFINING SOCIAL NETWORKS
IN SWITZERLAND
November 7, 2010
2009/2010
Sabine DUFAUX
Digital Strategist
twitter.com/sdufaux
sabinedufaux.com

2. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
WORLDWIDE TREND IN SOCIAL
NETWORKS DOES NOT EXIST.
HOW DOES THE SWISS
SPHERE EVOLVE?
Since September 2009 this report has been tracking social networks usage in
Switzerland. Since then, lanscape has changed and SM has surged. Here is a special
issue of the report.
Previous releases available on Slideshare: http://www.slideshare.net/sdufaux.
Data: Sept. 2009 + Sept. 2010. All stats are from Doubleclick Ad Planner

3. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Unique Visitors (Users), in millions
0.000
0.500
1.000
1.500
2.000
2.500
3.000
09/2009
11/2009
01/2010
04/2010
06/2010
08/2010
09/2010

4. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Unique Visitors (Users), in millions
Detail without Facebook
0.000
0.050
0.100
0.150
0.200
0.250
0.300
0.350
0.400
09/2009 11/2009 01/2010 04/2010 06/2010 08/2010 09/2010
MySpace
Flickr
Twitter
Linkedin
Xing
Digg
Scribd
Delicious
Slideshare
Friendfeed
Dailymotion
Vimeo
Foursquare
Facebook
09/2009: 1,900
09/2010: 2,600

5. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Reach (%)
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
09/2009
11/2009
01/2010
04/2010
06/2010
08/2010
09/2010

6. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Reach (%)
Detail without Facebook
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
09/2009
11/2009
01/2010
04/2010
06/2010
08/2010
09/2010

7. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Age Span
18
22
20
13
5
15
15
0
0
12
11
8
8
6
12
8
0
0
25
20
16
17
24
16
16
21
23
20
24
24
22
26
20
21
25
28
12
15
18
25
15
22
20
38
31
10
8
10
12
18
12
16
16
19
3
2
3
3
5
3
4
0
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook
MySpace
Flickr
Twitter
Linkedin
Digg
Scribd
Delicious
Slideshare
0-17
18-24
24-34
35-44
45-54
55-64
65
ONE
YEAR
AGO

8. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Age Span
20
20
11
15
5
4
19
14
0
9
28
14
6
8
7
8
5
4
15
8
0
11
6
8
19
19
22
18
26
27
20
20
24
19
14
20
29
27
31
26
31
35
28
32
38
33
28
32
15
17
16
18
13
15
18
15
22
17
14
16
8
8
11
13
16
12
0
11
16
13
8
10
2
1
2
2
4
3
0
0
0
0
1
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook
MySpace
Flickr
Twitter
Linkedin
Xing
Digg
Scribd
Delicious
Slideshare
Dailymotion
Vimeo
0-17
18-24
25-34
35-44
45-54
55-64
65
TODAY

9. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Male/Female Balance
53
62
66
74
69
82
71
85
80
47
38
34
26
31
18
29
15
20
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook MySpace Flickr Twitter Linkedin Digg Scribd Delicious Slideshare
F
H
ONE
YEAR
AGO

10. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Male/Female Balance TODAY
64
72 74
78
70 70
89
72
88
78
70
81
36
28 26
22
30 30
11
28
12
22
30
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
F
H

11. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Avg visits per visitor, per month
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
CH
WORLD
ONE
YEAR
AGO

12. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Avg visits per visitor, per month
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
CH
WORLD
TODAY

13. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Avg time on site, minutes/month
0.00
5.00
10.00
15.00
20.00
25.00
CH
WORLD
ONE
YEAR
AGO

14. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Social Media Avg time on site, minutes/month
0.00
5.00
10.00
15.00
20.00
25.00
CH
WORLD
TODAY

15. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
Unique Visitors (Users), in millions
Switzerland compared to USA and Worldwide
+ -
09/2009 04/2010 09/2010
Networks CH USA World CH USA World CH USA World
Facebook 1.900 370.000 2.600 130.000 490.000 2.600 130.000 540.000
MySpace 0.360 110.000 0.240 37.000 73.000 0.220 28.000 61.000
Flickr 0.260 68.000 0.220 14.000 56.000 0.170 11.000 45.000
Twitter 0.170 67.000 0.210 21.000 88.000 0.220 21.000 98.000
Linkedin 0.120 31.000 0.150 16.000 38.000 0.180 16.000 42.000
Xing 0.140 0.063 4.700 0.150 0.069 4.600
Digg 0.047 21.000 0.027 3.800 11.000 0.020 3.200 11.000
Scribd 0.039 21.000 0.036 2.900 21.000 0.047 3.100 23.000
Delicious 0.020 5.100 0.018 1.200 5.000 0.020 1.500 5.600
Slideshare 0.015 5.300 0.019 1.400 11.000 0.020 1.500 13.000
Friendfeed 0.008 2.900 0.005 0.420 2.600 0.008 0.320 2.400
Youtube no data no data no data no data no data no data no data no data no data
Dailymotion 0.260 3.100 31.000 0.260 3.500 35.000
Vimeo 0.052 2.800 9.900 0.064 3.500 13.000
Foursquare 0.005 1.000 2.600 0.007 1.000 3.800
Gowalla no data 0.140 0.350 0.005 0.180 0.620

16. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
CH – Global TOP 30 TODAY

17. DEFINING SOCIAL NETWORKS IN SWITZERLAND by sabinedufaux.com
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner, by Google 2009-2010 REPORT
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner
More on Slideshare http://www.slideshare.net/sdufaux
Photo credits © sdufaux
DEFINING SOCIAL NETWORKS
IN SWITZERLAND?
Sabine DUFAUX
Digital Strategist
twitter.com/sdufaux
sabinedufaux.com