Presented to Architects at the American Institute of Building Design on March 26th, 2011 - University of Washington, Gould Hall. By Brandon Na

1. Marketing, Social Media & SEO Today Marketing MUST beTargeted & Efficient By Brandon Na, Principal, Seattle Organic SEO

3. Radio Host, Toginet (past: eFM, Busan, S. Korea)

4. Director of Human Resources & Online Marketing, Chung Dahm Institute, Southeast Regional HQ (most diff constituents)

5. Online Marketing Program Manager under different titles for 6 years at Doubleclick(now Google), Amazon & Expedia

6. More details at brandonna.com or search for “brandonna” and you’ll definitely find sthWho are those difficult constituents???

7. Kids (Love ‘em, Hate ‘em, Love ‘em)

9. Marketing: before www Newspapers (1704) Magazines (1742) Billboards (1867) Telemarketing (1895) Radio (1906) Television (1935) (Direct) Mail Marketing (1954)

10. Facebook. Really? Great Growth and we See the Ubiquity, but… Alexa.com Compete.com January 2011

11. Beginning of Internet Marketing In the first stage for several & at worst, the 2nd. One of the most powerful, but… One of the most annoying! (est early 1990s) Email Marketing The most efficient– Has 2 major periods Before Google, After Google (est 1999/2000) SEO Quickest bang– Has 2 major periods Before Google, After Google (est 1999/2000) PPC Just Started (2010)– Facebook, Twitter (still mostly noise) Important, but… Social Media Very early Important, but… Mobile Marketing

13. Twitter: Free

14. LinkedIn: Free

15. Wikipedia: Free

16. Digg: Free

17. Youtube: Free

20. Microblogging: Twitter

21. Social Networks: Facebook (Facebook pages, Facebook apps, Facebook API)

22. Q&A Sites: Quora

24. Allows you to take advantage of the long tail

26. Architect Blogs

28. Gas is being sold for $2.99 a gallon on 45th and University!

29. News, Ideas, Stock Tips, Rumors, Updates, “Check this out” (pics& all the above), & more

31. Check out: http://aol.it/ha5BWw - House Tour: Vidal Sassoon's Modernist Bel Air #architecture

32. Star Architects Urged to Stop Exploiting Students http://bit.ly/eJz5Fv#architecture

33. Frank Lloyd Wright House Available at Bargain $1.38Mhttp://aol.it/gKTUhJ #architecture

35. Most Important SEO Factors There are 2 Big C’s to focus on Content On-site/page Optimization Credibility Links “The Internet is a an Economic Library” Content 2nd page 3rd page Credibility Chaos,: (Creativity, Cunning, Collaboration, Conditions [luck]) 2’s 3’s #1 4’s 20th page

37. Link building is the missing part of the SEO puzzle Creates “credibility” for your website

39. Anchor Text is Critical

40. SEO: Super Efficient Opportunities Never has there been a time in business history where one marketing strategy been so efficient, so effective and so powerful. -A 39 Korean Man from Seattle Thank you! And if you’re Thankful, please: Email me & say I’d love to link to your site: how? Like me on Facebook.com/seattlewaseo Follow me on Twitter: /seattleseofirm

41. References How Twitter Changed my life, http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation Top Earning Blogs, http://www.incomediary.com/top-earning-blogs/ Why Twitter Will Endure, http://www.nytimes.com/2010/01/03/weekinreview/03carr.html 140 Twitter Tips, http://www.slideshare.net/KyleLacy/140-twitter-tips Internet Statistics Compendium by Econsultancy, http://econsultancy.com/us/reports/internet-statistics-compendium Social Commerce Stats, http://www.bazaarvoice.com/resources/stats