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Marketing, Social Media & SEO Today Marketing MUST beTargeted & Efficient By Brandon Na, Principal, Seattle Organic SEO
Brandon who?   ,[object Object]
Radio Host, Toginet (past: eFM, Busan, S. Korea)
Director of Human Resources & Online Marketing, Chung Dahm Institute, Southeast Regional HQ  (most diff constituents)
Online Marketing Program Manager under different titles for 6 years at Doubleclick(now Google), Amazon & Expedia
More details at brandonna.com or search for “brandonna” and you’ll definitely find sthWho are those difficult constituents???
Kids (Love ‘em, Hate ‘em, Love ‘em)
Marketing (defined) ,[object Object],~AMA(American Marketing Association) ,[object Object],				~unknown Marketing professor at the University of Puget Sound
Marketing: before www Newspapers (1704) Magazines (1742)  Billboards (1867) Telemarketing (1895) Radio (1906) Television (1935) (Direct) Mail Marketing (1954)
Facebook.  Really?   Great Growth and we See the Ubiquity, but… Alexa.com Compete.com January 2011
Beginning of Internet Marketing In the first stage for several & at worst, the 2nd. One of the most powerful, but… One of the most annoying! (est early 1990s) Email Marketing The most efficient– Has 2 major periods Before Google, After Google (est 1999/2000) SEO Quickest bang– Has 2 major periods Before Google, After Google (est 1999/2000) PPC Just Started (2010)– Facebook, Twitter (still mostly noise) Important, but… Social Media Very early Important, but… Mobile  Marketing
Social Media Cost$$$$$ ,[object Object]
Twitter: Free
LinkedIn: Free
Wikipedia: Free
Digg: Free
Youtube: Free
Digg, StumbleUpon, Reddit, Yelp, Slideshare, Imdb, Quora, Blogger, Wordpress, Flickr, Craigslist (mostly),[object Object]
Useful Social Media Tools ,[object Object]
Microblogging: Twitter
Social Networks: Facebook (Facebook pages, Facebook apps, Facebook API)
Q&A Sites: Quora
Forums (old fashioned socializing online),[object Object]
Allows you to take advantage of the long tail

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Targeted marketing: Trad'l vs. Interactive, Social and SEO

  • 1. Marketing, Social Media & SEO Today Marketing MUST beTargeted & Efficient By Brandon Na, Principal, Seattle Organic SEO
  • 2.
  • 3. Radio Host, Toginet (past: eFM, Busan, S. Korea)
  • 4. Director of Human Resources & Online Marketing, Chung Dahm Institute, Southeast Regional HQ (most diff constituents)
  • 5. Online Marketing Program Manager under different titles for 6 years at Doubleclick(now Google), Amazon & Expedia
  • 6. More details at brandonna.com or search for “brandonna” and you’ll definitely find sthWho are those difficult constituents???
  • 7. Kids (Love ‘em, Hate ‘em, Love ‘em)
  • 8.
  • 9. Marketing: before www Newspapers (1704) Magazines (1742) Billboards (1867) Telemarketing (1895) Radio (1906) Television (1935) (Direct) Mail Marketing (1954)
  • 10. Facebook. Really? Great Growth and we See the Ubiquity, but… Alexa.com Compete.com January 2011
  • 11. Beginning of Internet Marketing In the first stage for several & at worst, the 2nd. One of the most powerful, but… One of the most annoying! (est early 1990s) Email Marketing The most efficient– Has 2 major periods Before Google, After Google (est 1999/2000) SEO Quickest bang– Has 2 major periods Before Google, After Google (est 1999/2000) PPC Just Started (2010)– Facebook, Twitter (still mostly noise) Important, but… Social Media Very early Important, but… Mobile Marketing
  • 12.
  • 18.
  • 19.
  • 21. Social Networks: Facebook (Facebook pages, Facebook apps, Facebook API)
  • 23.
  • 24. Allows you to take advantage of the long tail
  • 25.
  • 27.
  • 28. Gas is being sold for $2.99 a gallon on 45th and University!
  • 29. News, Ideas, Stock Tips, Rumors, Updates, “Check this out” (pics& all the above), & more
  • 30.
  • 31. Check out: http://aol.it/ha5BWw - House Tour: Vidal Sassoon's Modernist Bel Air #architecture
  • 32. Star Architects Urged to Stop Exploiting Students http://bit.ly/eJz5Fv#architecture
  • 33. Frank Lloyd Wright House Available at Bargain $1.38Mhttp://aol.it/gKTUhJ #architecture
  • 34.
  • 35. Most Important SEO Factors There are 2 Big C’s to focus on Content On-site/page Optimization Credibility Links “The Internet is a an Economic Library” Content 2nd page 3rd page Credibility Chaos,: (Creativity, Cunning, Collaboration, Conditions [luck]) 2’s 3’s #1 4’s 20th page
  • 36.
  • 37. Link building is the missing part of the SEO puzzle Creates “credibility” for your website
  • 38.
  • 39. Anchor Text is Critical
  • 40. SEO: Super Efficient Opportunities Never has there been a time in business history where one marketing strategy been so efficient, so effective and so powerful. -A 39 Korean Man from Seattle Thank you! And if you’re Thankful, please: Email me & say I’d love to link to your site: how? Like me on Facebook.com/seattlewaseo Follow me on Twitter: /seattleseofirm
  • 41. References How Twitter Changed my life, http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation Top Earning Blogs, http://www.incomediary.com/top-earning-blogs/ Why Twitter Will Endure, http://www.nytimes.com/2010/01/03/weekinreview/03carr.html 140 Twitter Tips, http://www.slideshare.net/KyleLacy/140-twitter-tips Internet Statistics Compendium by Econsultancy, http://econsultancy.com/us/reports/internet-statistics-compendium Social Commerce Stats, http://www.bazaarvoice.com/resources/stats