Empowering Intrapreneurs - how to ?

1. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
Olivier Leclerc, Intrapreneurship & Business Enabler AIS
@setolivier | @Snecma | @Safran
July 2nd, 2015
EMPOWERING
INTRAPRENEURS

2. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
My background
• INT diploma + PhD (Cifre) – U.Nice Sophia Antipolis
- Optical transmission & signal processing
• Research episode (1995-2005)
• Internal Venture experience (2005-2008)
• Building-up Intrapreneurship (2008-2013)
• Employees-focused (2013-2014)
• New challenge with Safran / Snecma (2015-…)
- Teaching intrapreneurship @ CNAM MBA
My background

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4. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
BIG = Business Innovation Garage
And many others …

5. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
INTRAPRENEURSHIP ?
WHAT FOR ?
• Expand Business / Explore New Business options
• Tangibilize / democratize / deconsecrate Innovation
• Stimulate an entrepreneurial Spirit / Mindset
• Breaking organisational silos – Detect weak signals
• Develop Agility and Action-learning cf. ‘Lean Start-up’
• Dedramatize failure
• Detect hidden (entrepreneurial) talents and/or retain talents
• Foster and reinforce employees engagement
• Change Group Image
• ….
IIntrapreneurship ? – what for ?

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Practical questions
Who supports it?
What type of management model?
In which environment?
How sustainable?
Make the concept viral? Expand it ?
How to detect intrinsic motivation?
Internal talents detection?
HR recognition: Rewards? which
ones? Impact on carrier track?
sourcing of exotic talents?
How to measure the cultural
change? (is it needed to so ??)

7. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
• Set a few KEY objectives for the program
• Get full support from key executives => as to contain/neutralize
Company antibodies
• Build a BPlan of the initiative and Prototype it
• Have the initiative evolve (innovating innovation)
- Iteration is Key
• Set and publish clear rules of engagement
• Manage expectations !
• Define / clarify exit options for teams
• Involve external parties (Biz Angels, VCs) => they are change
catalysers
• Have your leaders/sponsors live the experience => the only way to
convince them progressively and actually change culture
How to ?

8. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
HOW TO?
• Use the system (eg. use training budget or Com budgets)
• Embark HR + other support entities (Purchasing Dpt, Legal Dpt)
- Find sponsors / supporters in each and every entity
• Communicate !!!
- Posters, Newsletters, flyers, videos
- Testimonials, specific sessions
• Valorize successes but also any other actions
- Tell the truth !
- Follow-up with regular information
• Make the program viral
- Community management – scale it up – make it ‘sticky’
- Use Bootcampers as ambassadors but also in other spaces / areas
• Keep on putting some extra energy
• Organizers = intrapreneurs themselves :D
How to ?

9. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
Inspiration
Call for Ideas: Idea Submission &
Employee Collaboration
Team Building, Dating Event (F2F
& online)
Creation of Business Plan:
training/coaching at
#locations
Pitch at local &
global final event
(MC)
Incubation
Ventures
?
6 « seasons » – 150 bootcampers -
32 projects with multidisciplinary teams built a business plan
On top of other duties
3 new product/service lines – 3 spin-offs – 1 long-living initiative
Every 9
months

10. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.

11. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
From lively RSA Animate (http://www.thersa.org ), adapted from Dan Pink's talk at the RSA
LEARNINGS
Intrinsic motivation
is KEY
LEARNINGSLearnings

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Intrapreneur behaviors
Persistance
Resilience
Opportunity-obsessed
Ability to connect & to
engage people
Think out-of-the box
Holistic in approach
Kindness
Humility & Boldness
Positive Hacker

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LEARNINGSLearnings

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Courtesy of Philippe
MEDA - @Merkapt

16. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
• Ideas are useless unless used. The proof of their value is in their
implementation. Until then, they are in limbo.
• Ideas without action are worthless. Action when driven by intrinsic
motivation is the foundational key to all successes.
• The creative process does not end with an idea. It only starts with an idea.
• 3 factors lead to better performance and personal satisfaction: autonomy,
mastery, and purpose.
FINAL THOUGHTSFinal thoughts

17. This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.This document and the information therein are the property of Snecma, They must not be copied or communicated to a third party without the prior written authorization of Snecma.
Services Solutions Innovation Value
Team
Skill
Method
NICTs
Prototypes
Thanks
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