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1  sur  21
from 2014 OTB Conference
Trilogy Alumni Effect -
Leveraging Killer
Networks
Heather Brunner, CEO of WP Engine
Chris Taylor, CEO of Square Root
John Price, CEO of Vast
Scott Francis, CTO of BP3
Founder Dating: 2nd Most
Entrepreneurial Alumni
Network
Right below IDEO, right above LinkedIn…
And by the way there were some great Trilogy alumni at
IDEO and LinkedIn.
WHY DO YOU
CARE?
What kind of impact?
$5.8+ Billion in Alumni-
founded Exits/IPOs
$18.5+ Billion in other
Alumni Exits/IPOs
Massive in-progress
opportunities
Lots of just great
companies like the ones
up here.
What’s the Difference between Trilogy
Mafia and Paypal Mafia?
Where are they now?
Titles at OTB 2014
Owner
43%
C-level
13%
VP
11%
Director
18%
Product
10%
Other
5%
Where are they now?
Alumni Locations
Other
32%
Austin
34%
San
Francisco
13%
NYC
7%
Bengaluru
6%
Seattle
5%
Dallas
3%
Recruiting: the origins of
Only The Best
Any Trilogy employee would tell you this was a hell of an
interview schedule. These guys were legendary at Trilogy
for tough interviews.
Recruiting
0
50
100
150
200
250
300
350
400
1994 1995 1996 1997 1998 1999 2000
Fast Company
“Insanity Inc.”
Forbes - AI
Gets Real
Wooing the
Geeks - Rolling
Stone
Impressive Statistics
❖ Hire rates from some major schools:
❖ 24 from Stanford
❖ 21 from Harvard
❖ 33 from CMU
❖ 28 from Penn
❖ 16 from Princeton
❖ 14 from MIT
❖ Microsoft was the competition, like Google/Facebook/Amazon are to today’s startups
Team-building
OTB
The Trilogy Alumni Net(worked)
❖ 15 years later,
❖ Email, Facebook, Yahoo, Linkedin Group almost 100% connectivity of
Trilogy Alumni
❖ Startups, Weddings, Babies, Vacations, Support,
❖ Trilogy Alumni Network is a deeply connected, deeply committed and
deeply caring group with bonds that will last a lifetime.
❖ The network became more valuable then the company that created it……..
by far.
Take Aways
❖ Recruiting is a core competency for the Trilogy Alumni network. If you want to build a great company with a great
team, not a bad strategy to hire someone from the Trilogy Alumni network
❖ Celebrate departures
❖ Figure out what your (company|town|culture) unfair advantages are and really take advantage of them
❖ You don’t have to be the founder to to build the alumni network. Scott wasn’t CEO or VP of HR or any particular
role, he just cared enough to nurture the network for 15 years.
❖ Boring products, location, city are not an excuse!
❖ Austin was nothing special in ’90’s software scene - mostly hardware, few startups, the warehouse district was
actually, you know, warehouses
❖ If you can build a great culture around CONFIGURATION SOFTWARE, or COUPONS, or REVIEWS, you can
build a great culture around any product. In fact, it may be even MORE important to build a great culture when
the product or business doesn’t inspire a mission
❖ If you’re city is boring, learn to sell boring as a feature not a bug.

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Trilogy Alumni Effect #SXSW 2015

  • 1. from 2014 OTB Conference Trilogy Alumni Effect - Leveraging Killer Networks Heather Brunner, CEO of WP Engine Chris Taylor, CEO of Square Root John Price, CEO of Vast Scott Francis, CTO of BP3
  • 2. Founder Dating: 2nd Most Entrepreneurial Alumni Network Right below IDEO, right above LinkedIn… And by the way there were some great Trilogy alumni at IDEO and LinkedIn. WHY DO YOU CARE?
  • 3. What kind of impact? $5.8+ Billion in Alumni- founded Exits/IPOs $18.5+ Billion in other Alumni Exits/IPOs Massive in-progress opportunities Lots of just great companies like the ones up here. What’s the Difference between Trilogy Mafia and Paypal Mafia?
  • 4. Where are they now? Titles at OTB 2014 Owner 43% C-level 13% VP 11% Director 18% Product 10% Other 5%
  • 5. Where are they now? Alumni Locations Other 32% Austin 34% San Francisco 13% NYC 7% Bengaluru 6% Seattle 5% Dallas 3%
  • 6.
  • 7. Recruiting: the origins of Only The Best Any Trilogy employee would tell you this was a hell of an interview schedule. These guys were legendary at Trilogy for tough interviews.
  • 8. Recruiting 0 50 100 150 200 250 300 350 400 1994 1995 1996 1997 1998 1999 2000 Fast Company “Insanity Inc.” Forbes - AI Gets Real Wooing the Geeks - Rolling Stone
  • 9. Impressive Statistics ❖ Hire rates from some major schools: ❖ 24 from Stanford ❖ 21 from Harvard ❖ 33 from CMU ❖ 28 from Penn ❖ 16 from Princeton ❖ 14 from MIT ❖ Microsoft was the competition, like Google/Facebook/Amazon are to today’s startups
  • 10.
  • 11.
  • 12.
  • 14.
  • 15. OTB
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. The Trilogy Alumni Net(worked) ❖ 15 years later, ❖ Email, Facebook, Yahoo, Linkedin Group almost 100% connectivity of Trilogy Alumni ❖ Startups, Weddings, Babies, Vacations, Support, ❖ Trilogy Alumni Network is a deeply connected, deeply committed and deeply caring group with bonds that will last a lifetime. ❖ The network became more valuable then the company that created it…….. by far.
  • 21. Take Aways ❖ Recruiting is a core competency for the Trilogy Alumni network. If you want to build a great company with a great team, not a bad strategy to hire someone from the Trilogy Alumni network ❖ Celebrate departures ❖ Figure out what your (company|town|culture) unfair advantages are and really take advantage of them ❖ You don’t have to be the founder to to build the alumni network. Scott wasn’t CEO or VP of HR or any particular role, he just cared enough to nurture the network for 15 years. ❖ Boring products, location, city are not an excuse! ❖ Austin was nothing special in ’90’s software scene - mostly hardware, few startups, the warehouse district was actually, you know, warehouses ❖ If you can build a great culture around CONFIGURATION SOFTWARE, or COUPONS, or REVIEWS, you can build a great culture around any product. In fact, it may be even MORE important to build a great culture when the product or business doesn’t inspire a mission ❖ If you’re city is boring, learn to sell boring as a feature not a bug.

Notes de l'éditeur

  1. Care because Trilogy Alumni Network are starting great companies and building great companies This is a network you can leverage, if you aren’t already.
  2. #2 behind IDEO 34 verified founder exits BIG contributions to major companies (yammer, indeed, google, facebook, ideo, secondmarket, akamai) Big ones: Infiniti Pharma DivX Marin Software Demandforce MakerBot ITKO Vertica Convio
  3. This was just from attendees at our mini conference last summer - 56% owners or C-level (usually CEO or CTO). Directors were typically roles like “Director of Engineering” at Facebook or Google.
  4. Location - fully 34% of the folks Trilogy recruited to Austin stayed. But the network has reach in SF and NYC. First time I met Brad at USV, he said “oh, another trilogy mafia guy”
  5. An Emmy World traveling coder Ambassador to Austria Women’s weightlifting gold medalist High-Five-ing Obama. yep.
  6. It starts with a catch phrase. Over the Bar. Only the Best. Raise the bar. 5 present and future CTOs on this list, and a couple of CEOs. 10 interviews. Massively tough interview schedules A’s hire A’s, B’s hire C’s, C’s ruin your company
  7. point is more how many from each top school… 24 from Stanford 21 from Harvard 33 from CMU 28 from Penn 16 from Princeton 14 from MIT ballmer - that quote about that annoying company down in austin Calls from Microsoft recruiters telling us to stop Microsoft was our “google/facebook/amazon”
  8. 24 from Stanford 21 from Harvard 33 from CMU 28 from Penn 16 from Princeton 14 from MIT
  9. Magazine covers. About the culture About recruiting About how smart we thought we were :)
  10. Seriously. Rolling Stone?
  11. Coverage of the recruiting and training programs Even the cars.
  12. Bonding during recruiting, and after arriving. Site Director for Atlassian? Sr. Vice President of Marketing at BHGM
  13. Eventually you’re awesome people will ride off into the sunset… then what??
  14. You think you’re at a conference, but it is really an anthropological study of how cult survivors adapt to the wild after 10 years. if you don’t recognize the person sitting next to you don’t worry about it, they’re probably just here to observe and take notes. The standard linkedin group was never enough for our alumni
  15. The first OTB- 2011 Started with a Trip to NYC to visit friends OTB 11 - Driskill hotel OTB 11 - In NYC the original masterminds of this thing Happy hour at Capital Factory
  16. OTB 2012 at Union Square Ventures view of Freedom Tower in ’12 Opening Session at OTB12 Gary Chou of USV holding forth on Day 2 unconference sessions
  17. 3rd OTB at Facebook HQ Significant Experience - 30 seconds Socializing on the Deck at FB HQ Dinner in Menlo Park Sessions at OTB 14 Andrew Chung of Khosla Ventures
  18. from the obama talk in Austin at Capital Factory - from 2013. There are a LOT of Trilogy influenced or founded companies here: Bazaarvoice, Indeed, SolarWinds, HomeAway, Motive, Spredfast, Vast, Boundless, Adlucent, OtherInbox, BP3, Thnktiv, Handshakez, Taskbox, Sailpoint, Infochimps, Bloomfire, CopperEgg, Food on the Table, UnboundID, Mass Relevance, RetailMeNot, Volusion, Socialware, BlackLocus, DachisGroup, WP Engine, OneSpot… SERIOUSLY.