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1
ADVANCED SEO Syllabus
 Website Overview
 Types of websites
 Websites vs Portals
 Page rank
 Architecture of Website
 Website Designing Basics
 Domain, Hosting
 SWOT analysis of website
 Difference between dynamic & static website
 Target Segmentation
Search Engine Optimization:
 What is SEO
 Need of SEO
 Search Engines
 How search engines work?
 Major functions of a search engine
 Web Traffic
 Different types of keywords
 Google trends & insights
 Steps in SEO
Search Engine Optimization Techniques:
 Black Hat SEO
 White Hat SEO
On Page Optimization
 Site Analysis
 Analysis of Similar websites
 Meta Tags
 Creating Sitemaps
 Creating Robots file
 Optimize SEO Content
 Canonical Implementation
 Keyword Research
 Keyword Density
 Internal linking
 Meta tags creation
 Basic HTML knowledge
 Hyperlink Optimization
 In depth site Analysis
 Link Validation
 Meta Description Tags Optimization
 Meta Keywords Tags Optimization
 Navigation & Design Optimization
 Text Modification Optimization
 Title Tag Optimization
 Broken Links Checking
 Internal Link Structuring
 Google webmasters tool
 Quick indexing techniques
 Search Engine Submission
 Online PR
 Case Study of White Hat SEO
 Case Study of Black Hat SEO
 Case Study of Grey Hat SEO
 Google Sandbox Effect
 Image Optimization
 Optimization of Keyword
 Bold, Italic effect to main keywords
 Canonicalization
 Competition Analysis
 CSS Validation
 Html Validation
 Google Base Feeds
 H Tags Optimization (Eg: H1, H2, H3)
 HTML Code Clean Up & Optimization
 Image Optimization
 URL Rewrite
 W3C Validation
 Local Search Engine Optimization
2
 Site Back-links count
 Optimization for Multiple Browsers
 Google, Yahoo & Bing Site Map Creation
 Google Webmaster Tools account setup & monitoring
 Website Spell Check
 Check Search Engine Road Blocks
Off Page Optimization
 Page Rank
 Page Rank Increment
 Backlinks
 Type of Backlinks
 Link Building
 Quality Link Building
 Type of Link Building
 Google Friendly Link Building
 Articles Submission
 Blog Marketing
 Blog Commenting
 Web 2.0 Submission
 Yahoo Question Answer Participation
 Directory Submission
 Search engine submission
 XML Site maps submission
 Customer Review Submission
 Press Release Submission
 Document Submission
 Regional Directories Submissions
 CSS Gallery Submission
 Press Release
 Photo Sharing
 Paid Submission
 Face Book Twitter Marketing
 HTML Sitemap for users
 Press Releases
 Forums Posting
 Social Bookmarking
 Classifieds Submission
 Google Maps
 Business Local Listing
 XML Site Map Creation & Submission
 Blog Writing
 Article Writing
 Video Submission
 RSS Feeds Submission
 Link Building
 Knowledge of Freelancer,odesk,guru e.t.c
 Deep Directory Submission
 Blog Posting
 Business Listing
Video Marketing
 Introduction Youtube
 How to Create and Managing an Account
 How to Get audience
 Social Sharing & Comments
 How to Optimize Submissions
SOCIAL MEDIA MARKETING
 Introduction to Social Media
 Benefits of Social Media Marketing
 Social Media Sites
 Facebook Account Creation
 Facebook Page Creation
 Business Promotion with Linkedin
 Google Plus
Micro Blogging
 What is Blogging
 Promotion of Blogs
 Submission of Blogs
 Creation of Blogs (blogspot, wordpress, TypePad)
 Weekly Postings on Blogs
 Commenting on Blogs
3
Online Advertisements
 Introduction Online Advertisements

 Online Advertisements Types
 Banner Advertisements
 Rich Media Advertisements
 Textual Advertisements
 Video Advertisements
 Image Advertisements
Google Analytics
 Google Analytics
 Importance of Google Analytics
 Fundamentals of Google Analytics
 How to Track Landing Pages
 How to Track Location
 User Tracking
 Tracking Conversions
 Monitoring Website Performance
 Monitoring Visitors Behavior
 Setting up Goals and Funnels
 Other Analytics Platforms

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SEO Training | Online Seo Training

  • 1. 1 ADVANCED SEO Syllabus  Website Overview  Types of websites  Websites vs Portals  Page rank  Architecture of Website  Website Designing Basics  Domain, Hosting  SWOT analysis of website  Difference between dynamic & static website  Target Segmentation Search Engine Optimization:  What is SEO  Need of SEO  Search Engines  How search engines work?  Major functions of a search engine  Web Traffic  Different types of keywords  Google trends & insights  Steps in SEO Search Engine Optimization Techniques:  Black Hat SEO  White Hat SEO On Page Optimization  Site Analysis  Analysis of Similar websites  Meta Tags  Creating Sitemaps  Creating Robots file  Optimize SEO Content  Canonical Implementation  Keyword Research  Keyword Density  Internal linking  Meta tags creation  Basic HTML knowledge  Hyperlink Optimization  In depth site Analysis  Link Validation  Meta Description Tags Optimization  Meta Keywords Tags Optimization  Navigation & Design Optimization  Text Modification Optimization  Title Tag Optimization  Broken Links Checking  Internal Link Structuring  Google webmasters tool  Quick indexing techniques  Search Engine Submission  Online PR  Case Study of White Hat SEO  Case Study of Black Hat SEO  Case Study of Grey Hat SEO  Google Sandbox Effect  Image Optimization  Optimization of Keyword  Bold, Italic effect to main keywords  Canonicalization  Competition Analysis  CSS Validation  Html Validation  Google Base Feeds  H Tags Optimization (Eg: H1, H2, H3)  HTML Code Clean Up & Optimization  Image Optimization  URL Rewrite  W3C Validation  Local Search Engine Optimization
  • 2. 2  Site Back-links count  Optimization for Multiple Browsers  Google, Yahoo & Bing Site Map Creation  Google Webmaster Tools account setup & monitoring  Website Spell Check  Check Search Engine Road Blocks Off Page Optimization  Page Rank  Page Rank Increment  Backlinks  Type of Backlinks  Link Building  Quality Link Building  Type of Link Building  Google Friendly Link Building  Articles Submission  Blog Marketing  Blog Commenting  Web 2.0 Submission  Yahoo Question Answer Participation  Directory Submission  Search engine submission  XML Site maps submission  Customer Review Submission  Press Release Submission  Document Submission  Regional Directories Submissions  CSS Gallery Submission  Press Release  Photo Sharing  Paid Submission  Face Book Twitter Marketing  HTML Sitemap for users  Press Releases  Forums Posting  Social Bookmarking  Classifieds Submission  Google Maps  Business Local Listing  XML Site Map Creation & Submission  Blog Writing  Article Writing  Video Submission  RSS Feeds Submission  Link Building  Knowledge of Freelancer,odesk,guru e.t.c  Deep Directory Submission  Blog Posting  Business Listing Video Marketing  Introduction Youtube  How to Create and Managing an Account  How to Get audience  Social Sharing & Comments  How to Optimize Submissions SOCIAL MEDIA MARKETING  Introduction to Social Media  Benefits of Social Media Marketing  Social Media Sites  Facebook Account Creation  Facebook Page Creation  Business Promotion with Linkedin  Google Plus Micro Blogging  What is Blogging  Promotion of Blogs  Submission of Blogs  Creation of Blogs (blogspot, wordpress, TypePad)  Weekly Postings on Blogs  Commenting on Blogs
  • 3. 3 Online Advertisements  Introduction Online Advertisements   Online Advertisements Types  Banner Advertisements  Rich Media Advertisements  Textual Advertisements  Video Advertisements  Image Advertisements Google Analytics  Google Analytics  Importance of Google Analytics  Fundamentals of Google Analytics  How to Track Landing Pages  How to Track Location  User Tracking  Tracking Conversions  Monitoring Website Performance  Monitoring Visitors Behavior  Setting up Goals and Funnels  Other Analytics Platforms