Are You Invisible

Are You Invisible To Google? 7/27/07 Andrew Rodrigues, SEO Manager

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Marketing (SEM)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Paid Search Advertising? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the differences? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Both methods can provide significant levels of traffic. Optimal results are typically achieved by combining both options.

Why should I worry if I’m “invisible to Google?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing an SEO Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Goals and KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Geary SEO Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Algorithms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting data from the search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Page SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Page SEO (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Content Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Content Writing (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Embrace Web 2.0, with common sense ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Off Page SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Ideal Link ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Reporting (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources for More Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Black Hat Techniques to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object]

Universal and Personalized Search ,[object Object],[object Object],[object Object]

International Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Optimization (SMO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Search Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are You Invisible

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