1. Making ‘what works’ work: Changing behaviour in sanitation and hygiene Wednesday 20 July 2011 Session jointly convened by LSHTM/SHARE, WSSCC, UNICEF and WSP Children and scouts: Young hygiene promoters LovyRasolofomananaWaterAid, Madagascar 1

2. Key points 2 What is excitingabout children, the young and scouts? Achievements Challenges Way forward

3. Hygiene promoters 3 Dynamism: 5 scout movements, 50,000 members Education: 24,119 primary schools Prevention: 2,478 public health centres Key actors: 22 Diorano-WASH regional committees

4. Activities: Scout song, photography,drawing contests 3 Focused on 3 key messages Opened to 22 regions Almost 3,000 young participants Run by Scout Federation, Diorano-WASH coalition and WaterAid

5. Preparation 3 Capacity building: scout leaders, teachers, nurses, village healthworkers Media coverage Exhibition simulation: exchange on approaches and raising awareness tools Curricula and facilitation

6. Raising awareness differently 3 Making noises in the streets, "Dobodoboka" Shows and spectacles featuring good practice Debates Films, advertisements, flyers Intensive media campaign

7. Challenges 3 Getting people involved Lack of access to safe water Impact assessment Lack of capacity of local actors Volunteering How to respond to demands raised from campaign

8. Way forward 3 Going to scale Diversifying communication tools Advocacy District approach and coaching International partnership

9. Contact details 3 LovyRasolofomanana@wateraid.org www.wateraid.org