2. MY PROFESSIONAL, ENGAGED PERSONA
All the above sums up to:
• Sharing Experiences – Apart from blogging, tweeting,
Instagramming all my experiences & adventure. I love
to share through Vimeo some 2 minutes quick tips on
various topics (i.e.: how to stand out from the crowd,
being successful).
• Professional Yet Approachable – Maintaining a certain
level of professionalism, yet ensuring that I am
approachable. This is achieved by sharing amicable
photos with smiles and reaching out to everyone via
Twitter.
• Adaptable – Communicating with target audiences
of various demographics by adapting to their
language, tone & like‟s individually.
• Outgoing – Appearing at events and organising
events, shout about it on twitter & Instagram! #Social
#Local.
My professional & engaged persona is based on the mix between my personal & professional life (as a former radio announcer).
However, as a current Masters student who gets to experience an international culture here in Australia, I am eager to position
myself as the person who shares his experience with the world. I‟d like to be identified as the person who shares interesting events,
things worth noticing and tips on how to be successful in life. Therefore, “Sharing Experiences” is my positioning statement.
As a former radio announcer who had the opportunity to mingle with celebrities, party with professionals & have friends within well
known circles, I believe in sharing what I have, what I experienced, tips & opportunities for the rest so that one day they could
experience the same. This is done through sharing my experiences through blog, twitter, Instagram, & Vimeo.
3. PROFESSIONAL IDENTITY
POSITIONING STATEMENT
My name is Shazli Mukhtar, my commercial
name is Shaz (it‟s easier to remember). Being
top of the mind is very important for the
industry I am in.
The key public that I‟d like to attract are
students, young working adults who need
empowerment & social media enthusiasts.
Most students & young working adults look
for guidance, tips & advices on how to excel
in the space that they will be heading to or
are already in. With my 12 years of
experience in the broadcast & media
industry, I love sharing my experiences, my
stories and tips with the world. Social media
enthusiasts will find updates worth noting
which may tingle their tastebuds or be good
for a snap.
“Shaz is an experienced media &
communications specialist that specialises in
radio broadcasting, online marketing &
digital-creative advertising that loves sharing
his experiences and tips for the benefit of
others”.
VALUE PROPOSITION
I started my career at the age of 17 at the
All Asia Broadcast Centre pioneering
Malaysia‟s Premier Teen Community
platform. I was hired by the Malaysian
Ministry of Foreign Affairs to be the official
Interpreter for the First Lady of The Republic
of Gabon during the NAM XII Summit. I have
travelled within the Asian Pacific region
covering media events and have lived and
studied in the United States & France.
I offer my knowledge & experience as a
radio announcer, producer, online marketer,
events manager, content development
editor, social media specialist & as a digital
creative advertising agency account
manager. I also offer tips, advices &
guidance to those who need it!
“Shaz is a valuable member of the
community that he engaged with
throughout the course of his professional
career, he is knowledgeable, experienced &
has a wealth of tips, advice & guidance to
share”.
BRAND STORY
It all started when I receive the opportunity
to work whilst studying at the All Asia
Broadcast Centre where I was the Marketing
Executive for the #1 hit radio station in
Malaysia. I was 17 and soon enough finding
myself attending showcase, concerts &
events covering artists such as Westlife, Black
Eyed Peas, Linkin Park and many more.
What I was experiencing back then was a
dream for others, but it came true for me.
While covering and emceeing events, many
teens came up to me asking for advice &
tips on “how to become like me”, “what is it
like to be covering all these events and to
get up close & personal?”. I had forgotten
all those questions since I joined the
company and receiving all these perks.
Therefore, I started blogging about all my
experiences and sharing to the world what
a 17 year old boy was experiencing at that
time in the media industry. I shared tips,
advices & exclusive money-can‟t-buy passes
to events. Since then, I have helped at least
2 dozen teens in making a difference to their
lives and at the same time having thousands
of friends who look up to me for a helping
hand to achieve something better in life.
Since then, I have never stopped “sharing
my experiences”. By doing so, I hope many
others will learn something useful that will
help them in their life and hope that other
likeminded professionals would give a
helping hand to share their experiences as
well.
4. BLOG POSTS
HTTP://SHAZMUKHTAR1107.WORDPRESS.COM
Media Mapping: As a Windows Phone user,
Instagram is a luxury that we still don‟t have
till today! Currently there is an alternative app,
#2InstaWithLove. For now, let‟s hope for Instagram to be
available on Windows Phone devices soon!
http://shazmukhtar1107.wordpress.com/2013/08/09/week-2-
media-mapping-with-windows-phone/
Own Interest: Since my objective in life is
“Sharing Experiences”, I‟d like to share an
experience of my recent trip to Brisbane
where I was surprised to find Target‟s new
campaign featuring brand ambassador
Gok Wan! What a daring change for Target
Australia!
http://shazmukhtar1107.wordpress.com/201
3/08/26/week-5-whats-all-the-gok-about-2/
5. BLOG POSTS
HTTP://SHAZMUKHTAR1107.WORDPRESS.COM
Literature & Theory: Please click on the 2nd Part as it is the continuation towards the Ready-At-Hand, Present-To-Hand
blog post on Bauman‟s article „Identity in the globalising world‟!
1st Part 2nd Part - Continuation
http://shazmukhtar1107.wordpress.com/2013/08/10/w
eek-2-vagabonds-identity-crisis-bauman/
http://shazmukhtar1107.wordpress.com/2013/08/07/w
eek-2-ready-at-hand-present-to-hand/
7. TWITTER ACTIVITY
HTTP://TWITTER.COM/SHAZFX
@shazFX
Interaction with professionals within the Twittersphere
2
1. Tan Sri Tony Fernandes
(GCEO of Air Asia)
Air Asia, Voted World‟s Best Low
Cost Airline by Skytrax. An airline
with passengers along different set
of identity all longing for a quality,
safe & low-cost travel to their
destination.
1
2. Mark Ragan
(CEO of Ragan
Communications)
Not just a successful
communicator & publisher. He
is followed on twitter by
@BrandRepublic, President
@BarackObama and many
other professionals!
Tweeting about the course material
8. PLATFORM CLOUD NETWORK
The diagram on the left shows all the current media & social
media platforms that are connected to the ID Hub on
Flavors.me. These are some of the current and in-trend platforms
mostly used by the key publics that I‟d like to interact and
exchange notes with.
Other platforms that I plan to add later on are:
• Pinterest > To organise and share artsy visuals!
• Flickr > To manage my online photo database!
• Reddit > To share my local social news & stories!
Instagram Linked.In
ID
HUB
Wordpress
VimeoTwitter
