Addie For Job Searching

Surviving the Job Famine: ADDIE for Job Searching

Overview
 An Organized Approach to the Job Search

 ADDIE

 Put it into Practice, Developing Finesse

 Resources

 Questions

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Michaels & Associates Docntrain, Ltd.
All rights reserved.

Marketing Yourself
 When looking for a job, gig, clients:

What is your first step?


What things do you consider?


Where do you look for help?


How do you promote yourself?


How do you stay motivated?


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Marketing Yourself
 Set Yourself Apart – The best “YOU” you can be

Take the time to look professional.


Keep a positive attitude.


Use a warm, courteous and professional demeanor.


Practice good communication skills.


Expand (and work) your networks.


Be persistent.


Practice finesse.


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Marketing Yourself
 Finesse

1 finesse (noun)


2 finesse (verb)


Pronunciation: fə-nes 1 : refinement or delicacy
of workmanship, structure, or texture 2 : skillful
handling of a situation : adroit maneuvering 3 : the
withholding of one's highest card or trump in the
hope that a lower card will take the trick because the
only opposing higher card is in the hand of an
opponent who has already played.

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Method
 It’s all about differentiation, and there is a method:
ADDIE for Job Searching

Analyze


Design


Develop


Implement


Evaluate


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Analysis
Market Analysis - know your audience

 Understand the business demographics.

 Which companies are likely candidates for your work?

What are the concerns of every company right now?

 Profit through cost reduction

 Profit through revenue increases

 Federal and/or state compliance and regulatory issues
(risk)

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Analysis: Your Goals
 What sort of work do you want?

 How do your skills and personality fit to your goals?

 Excellent technical communicators sometimes find
disconnects:

Between skills and goals


Between personality and goals


Between perception of the role and reality


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Analysis: Your Skills
 Your skills analysis: Your job is to figure out how you
can impact revenue, reduce expenses or avert risk
by ensuring compliance, and to tell your story.

How you can help them sell product.


How you can save them expenses.


How your work ensures

federal/state/HIPPAA/ISO/SOX compliance.

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Analysis: Brainstorm
 What should you think about (and what can you do)
when it comes to improving revenue?

when it comes to cutting costs?

when it comes to compliance and regulation?

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Analysis: Using Your Networks
 Each company has huge amounts of information
published about them:

Networking


Public Library


Business Journals


Arizona Republic business section


Internet


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Analysis: Using the Web
 Research on the Web is fast.

 Participate in discussion groups.

 Use sites such as LinkedIn to gather manager names
and titles. Find commonalities that allow you to more
easily introduce yourself and build your connections.
Look for annual reports, financial reports, management

hierarchy, organization charts, company addresses and phone
numbers.

Cross validate e-mail conventions. It is a deductive process that

takes effort and persistence.

Download Internet pictures of potential connections so

prospects have a name and face.

 Store it all in an online application and add to it daily.

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Design: Your Strategy
 Your strategy should include:

Several versions of your resume to fit the different

markets you are targeting.

Cover letters to match your “outreach” potential and

roles.

Warm e-mails to introduce yourself.


An electronic portfolio (perhaps to leave on a thumb

drive).

Online presence such as your own website, blog,

profile on LinkedIn, etc.

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Develop
 Design resumes that are tailored to your prospective
employers.

No errors. NONE!!


If someone does find an error, do not make excuses

and do not get defensive.

 E-mails should be customized to your research,
define your value and ask for a brief introduction.

Spell check.


Make sure your e-mail is coherent!


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Develop
 Create an informal script for “warm” telephone calls.

You want warm, professional, friendly, respectful and

assertive (not aggressive).

 Compile an electronic portfolio.

 Practice your scripts and demo of your portfolio.

 Keep your online profiles, websites and blogs
current.

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Implement
 Send your tailored e-mail. Do not send mass or
group e-mails, and don’t bother responding to mass
advertised job listings.

 Your primary purpose is to get an introduction that
leads to an interview.

Expect no response to your e-mail 9 out of 10 times.


Follow up the 9 with a phone call. DO NOT give up.


 Set a timeline for each target.

Set your expectations in increments: introduction,

interview, portfolio review, meetings with team
members, HR and so forth.

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Implement
 During your meeting, remember:

Due to the analysis process, you have a solid

understanding of yourself and the company and how
you’re a good fit.

You’ve had time to practice and are prepared.


CAUTION: “You are interviewing the company as

much as they are interviewing you.”

 Use your compiled research as other “cards” to gain the
information you need.

 It impresses your interviewer. It solicits more of the “right”
kind of information.

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Evaluate
 Expect to make adjustments in your job search.

 This cycle is iterative. It takes time, work, patience
and persistence.

 Do not skips steps. Skipping steps, especially during
the analysis part, will cost you somewhere down the
line.

 Ask yourself: Did you execute steps with finesse? Or
did you somehow make the interviewer
uncomfortable with the fit of your skills to the
company needs?

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Results
Why use ADDIE? Results.

 This gives you a feeling of focus and control.

 It sets you apart from the throngs of applicants.

 You grow professionally and personally.

 You’re more likely to get the opportunity you want.

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Results
 ADDIE is a proven method.

 You’ll be organized and prepared. It’ll show in
interviews.

 You will prove your value each step of the way,
allowing you to be selective.

 There is a method to the madness. It is not fast, but
it is sure.

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Resources
To learn more, visit these Websites:

 Nothing To Do? Here's What To Do!
www.docntrain.com/view-resource.php?id=31
 30+ Websites to Visit When You’re Laid Off
www.mashable.com/2009/02/19/laid-off-sites/
 Career Toolbox: 100+ Places to Find Jobs
www.mashable.com/2008/12/16/find-jobs/
 Job-Hunting? Writers, List Additional Skills!
www.mlvwrites.com/2009/02/writers-more-skills-than-writing.html
 Top 10 Tools for Landing a Better Job
www.lifehacker.com/5157794/top-10-tools-for-landing-a-better-job

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Addie For Job Searching

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