Contenu connexe Similaire à Addie For Job Searching (20) Addie For Job Searching2. Overview
An Organized Approach to the Job Search
ADDIE
Put it into Practice, Developing Finesse
Resources
Questions
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3. Marketing Yourself
When looking for a job, gig, clients:
What is your first step?
What things do you consider?
Where do you look for help?
How do you promote yourself?
How do you stay motivated?
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4. Marketing Yourself
Set Yourself Apart – The best “YOU” you can be
Take the time to look professional.
Keep a positive attitude.
Use a warm, courteous and professional demeanor.
Practice good communication skills.
Expand (and work) your networks.
Be persistent.
Practice finesse.
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5. Marketing Yourself
Finesse
1 finesse (noun)
2 finesse (verb)
Pronunciation: fə-nes 1 : refinement or delicacy
of workmanship, structure, or texture 2 : skillful
handling of a situation : adroit maneuvering 3 : the
withholding of one's highest card or trump in the
hope that a lower card will take the trick because the
only opposing higher card is in the hand of an
opponent who has already played.
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6. Method
It’s all about differentiation, and there is a method:
ADDIE for Job Searching
Analyze
Design
Develop
Implement
Evaluate
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7. Analysis
Market Analysis - know your audience
Understand the business demographics.
Which companies are likely candidates for your work?
What are the concerns of every company right now?
Profit through cost reduction
Profit through revenue increases
Federal and/or state compliance and regulatory issues
(risk)
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8. Analysis: Your Goals
What sort of work do you want?
How do your skills and personality fit to your goals?
Excellent technical communicators sometimes find
disconnects:
Between skills and goals
Between personality and goals
Between perception of the role and reality
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9. Analysis: Your Skills
Your skills analysis: Your job is to figure out how you
can impact revenue, reduce expenses or avert risk
by ensuring compliance, and to tell your story.
How you can help them sell product.
How you can save them expenses.
How your work ensures
federal/state/HIPPAA/ISO/SOX compliance.
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10. Analysis: Brainstorm
What should you think about (and what can you do)
when it comes to improving revenue?
What should you think about (and what can you do)
when it comes to cutting costs?
What should you think about (and what can you do)
when it comes to compliance and regulation?
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11. Analysis: Using Your Networks
Each company has huge amounts of information
published about them:
Networking
Public Library
Business Journals
Arizona Republic business section
Internet
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12. Analysis: Using the Web
Research on the Web is fast.
Participate in discussion groups.
Use sites such as LinkedIn to gather manager names
and titles. Find commonalities that allow you to more
easily introduce yourself and build your connections.
Look for annual reports, financial reports, management
hierarchy, organization charts, company addresses and phone
numbers.
Cross validate e-mail conventions. It is a deductive process that
takes effort and persistence.
Download Internet pictures of potential connections so
prospects have a name and face.
Store it all in an online application and add to it daily.
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13. Design: Your Strategy
Your strategy should include:
Several versions of your resume to fit the different
markets you are targeting.
Cover letters to match your “outreach” potential and
roles.
Warm e-mails to introduce yourself.
An electronic portfolio (perhaps to leave on a thumb
drive).
Online presence such as your own website, blog,
profile on LinkedIn, etc.
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14. Develop
Design resumes that are tailored to your prospective
employers.
No errors. NONE!!
If someone does find an error, do not make excuses
and do not get defensive.
E-mails should be customized to your research,
define your value and ask for a brief introduction.
Spell check.
Make sure your e-mail is coherent!
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15. Develop
Create an informal script for “warm” telephone calls.
You want warm, professional, friendly, respectful and
assertive (not aggressive).
Compile an electronic portfolio.
Practice your scripts and demo of your portfolio.
Keep your online profiles, websites and blogs
current.
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16. Implement
Send your tailored e-mail. Do not send mass or
group e-mails, and don’t bother responding to mass
advertised job listings.
Your primary purpose is to get an introduction that
leads to an interview.
Expect no response to your e-mail 9 out of 10 times.
Follow up the 9 with a phone call. DO NOT give up.
Set a timeline for each target.
Set your expectations in increments: introduction,
interview, portfolio review, meetings with team
members, HR and so forth.
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17. Implement
During your meeting, remember:
Due to the analysis process, you have a solid
understanding of yourself and the company and how
you’re a good fit.
You’ve had time to practice and are prepared.
CAUTION: “You are interviewing the company as
much as they are interviewing you.”
Use your compiled research as other “cards” to gain the
information you need.
It impresses your interviewer. It solicits more of the “right”
kind of information.
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18. Evaluate
Expect to make adjustments in your job search.
This cycle is iterative. It takes time, work, patience
and persistence.
Do not skips steps. Skipping steps, especially during
the analysis part, will cost you somewhere down the
line.
Ask yourself: Did you execute steps with finesse? Or
did you somehow make the interviewer
uncomfortable with the fit of your skills to the
company needs?
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19. Results
Why use ADDIE? Results.
This gives you a feeling of focus and control.
It sets you apart from the throngs of applicants.
You grow professionally and personally.
You’re more likely to get the opportunity you want.
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20. Results
ADDIE is a proven method.
You’ll be organized and prepared. It’ll show in
interviews.
You will prove your value each step of the way,
allowing you to be selective.
There is a method to the madness. It is not fast, but
it is sure.
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21. Putting it into Practice
Role playing exercise
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22. Resources
To learn more, visit these Websites:
Nothing To Do? Here's What To Do!
www.docntrain.com/view-resource.php?id=31
30+ Websites to Visit When You’re Laid Off
www.mashable.com/2009/02/19/laid-off-sites/
Career Toolbox: 100+ Places to Find Jobs
www.mashable.com/2008/12/16/find-jobs/
Job-Hunting? Writers, List Additional Skills!
www.mlvwrites.com/2009/02/writers-more-skills-than-writing.html
Top 10 Tools for Landing a Better Job
www.lifehacker.com/5157794/top-10-tools-for-landing-a-better-job
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23. Questions & Comments
Questions & Comments
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24. Conclusion
~ Thank You ~
marketing@docntrain.com www.docntrain.com toll-free: 877-614-8440
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