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- 2. Overview ! • Entering Year 2! ! • Produced by AEG Live, the world wide leader in festival production & promotion! ! • Partnered with Greater Fort Lauderdale Convention & Visitors Bureau and Donahue Entertainment! ! • Focus on the continuation of using live music as a strategy of driving tourism and hotel room nights to the Fort Lauderdale beaches! ! • Year 2 continues to build upon Fort Lauderdale's reputation as THE emerging live music market in South Florida November 21-23, 2014
- 3. Year 1 November 21-23, 2014 Lyle Lovett Huey Lewis Jason Isbell Indigo Girls Holly WilliamsMatt KearneyRobert Randolph Lee DeWyze Andrew Ripp
- 4. Sponsors: Year 1 November 21-23, 2014
- 6. Event Positioning November 21-23, 2014 • INTIMATE! • Up close and personal interactions with artists! • Private/VIP access, dining & club opportunities, yacht “house” concerts! ! • ECLECTIC! • Produce a uniquely local experience with intentionally selected music, vendors and sponsors! ! • WATERFRONT! • Music on the water: A WINNING COMBINATION! ! • BRANDS! • One-of-a-kind, engaging interactions with sponsors brands! ! !
- 7. Target Audience Profile November 21-23, 2014 • 35-54, Married, $75+ HH income! ! • Sophisticated, socially plugged in! ! • Early adopter of digital media and music discovery! ! • Music lovers, loyal to bands/groups for 20+ years! ! • Above average discretionary income to spend on high dollar VIP experiences
- 8. Festival Details November 21-23, 2014 ! • Friday night VIP Yacht “house” concerts & Saturday/Sunday beach festival! ! • Up to 20 artists! ! • 5,000 Daily Attendance (10,000 total projected attendance)! ! • Festival will take place on Fort Lauderdale ocean front beaches! ! • Produced in partnership with Greater Fort Lauderdale CVB! ! • Multiple year deals available (Lauderdale Live is a 3 year festival)! ! !
- 9. Target Artists November 21-23, 2014 AEG’s extensive market knowledge and relationships will be used to book the best and most relevant ! music acts that get airplay on key radio stations and are staples of the South Florida live music culture
- 10. Lauderdale Live 2014 Marketing! * Full details available in Appendix A November 21-23, 2014 RADIO! • Paid & promotion campaigns in markets throughout Florida! • Standard giveaways + ability for radio to bring in 3rd party clients for “staycation”/vacations! TV! • Targeted network & cable schedules in South Florida including local news, Today, GMA, Tonight Show, Modern Family, Food Network, ESPN, Bravo and Lifetime! PRINT! • Sun-Sentinel, New-Times (full run), PR outreach to all papers including Miami Herald and Palm Beach Post! ONLINE! • Facebook, Twitter, Google ads and remarketing, Sun-Sentinel.com, Pandora, Spotify! TICKET PARTNERS! • AEG Live e-blasts, AMEX presale, Living Social, ticketing vendor (Ticketmaster or Front Gate databases)! OUTDOOR! • Clear Channel outdoor digital billboards, Downtown Fort Lauderdale lamp posts etc, transit and aerial advertising! STREET! • Central + South Florida teams to distribute posters, flyers, promo items in bars & restaurants! • College campuses! WEBSITE! • Re-design current website
- 11. November 21-23, 2014 Obst Mud Cou Tent Port Tab chai 0ft.60ft.100ft.200ft. OCEAN Kids Playground Rest Rooms 3' Wall TalentAccess fromSheraton N S EW BAHIAMAR– DoubleTreeBridge VIP and EVENT Parking Access FirstAid Lostand Found Entranceto FestivalArea WalkerLineUp PhotoOp SitespaceLimitline KEEP CLEAR Wall Top Fundraising TeamClub STAGE Audio Audio AlcoholTickets andMerch(service frombeach) Refer Truck Gen ICE Existing Fence A1A – Sea Breeze Blvd Existing Fence FIRE LANE - KEEP CLEAR FIRE LANE - KEEP CLEAR Walkers to Route Startand FinishLine Command FIRE LANE - KEEP CLEAR Beachsitting andviewing area 14'Curbed Access FIRE LANE - KEEP CLEAR 33 34 GEN Dumpster ATM AidsHealthCare Sunserve MinorityDevelopmentandEmpowermentInc. PrideCenterandEqualityPark TheLeagueAgainstAIDS TheVillageSouth LatinosSalud BrowardHouse (walkway–Keepclear) 3' Wall 3' Wall QuickChange 10 TALENT DROP AREA – KEEP CLEAR 3 FOOD FOOD Alcohol tickets/ Merch ICE 25KVA Generator 100KVA Generator Hydration 5 Volunteer- Info 4 PROPOSED ATM37 38 Alcohol Pedestrian walkway Pedestrian walkway Game Area 30 23 Pedestrian walkway 1 1 1 1Registration SQUAREFOOTAGEOF FENCEDAREA: Beacharea=166Ksqft. Parkinglot=94Ksqft. Total=260Ksqft. 260Ksqft.=6Acres 2 1 Thedatainthisdocumentincorporates proprietaryrightsofEvent360.Anyparty acceptingthisdocumentdoessoin confidenceandagreesthatitshallnotbe duplicatedinwholeorinpart,nordisclosed tootherswithouttheexpresswritten permissionofEvent360. TITLESHOWDATE VENUE DRAWING/ DATE FILENAME JOB# SCALE DRAWNBY Sunday,March24th, 2013 FortLauderdale–SouthBeachTBD 1"=103.5' R.Winquest V18–03-21-13(vs5) SiteLayout–FestivalArea FloridaAidsWalk 205N.MichiganAve. Suite2640 Chicago,IL60601 773-247-5360 VIP and EVENT Parking Fire Access=8' Fire Access=20' Fire Access=8' Shuttle Entrance Sound G G G 24 VIP G 4500WattHonda WhisperGen. Condomnation Trailer FOOD Dumpster MOBILE TESTING 3000WattHonda WhisperGen. Alcohol Blended/Beer Keep Clear Keep Clear Keep Clear Keep Clear 3000WattHonda WhisperGen. 20 25 26 27 29 14 Mixed Drinks /Beer Check Clear Channel (Hastheirowntent) 21 22 Top Fundraiser Starbucks– AMONLY 28 SunSentinel SFGN(SoutFloridaGayNews) AHFPharmacy AHFPHP 6789 10111213 Condomnation 1819 17 16 15 Sound 31 10 H 10 H 10 H 32 Media stage Keep Clear 36 VIP PJ Prize pickup FOOD Keep Clear Security Rest 35 FOOD Shuttle Staging MainEntrance forEvent Vehiclesand ShuttleExit MARINA Proposed Festival Grounds
- 12. Grant Request and Impact November 21-23, 2014 ! ! Grant request: [ CLIENT CONFIDENTIAL ]! ! Impact on Beach Business Improvement District:! • 10,000 visitors on the beach, in local shops and restaurants! • New, out of town music fans will come to Greater Fort Lauderdale and discover the area! • Proximity of hotels in walking distance from beach will drive room nights! • Grant dollars will go towards costs of infrastructure:! • Staging, fencing, security, Police, City services, parking! • Hours of operation are conducive to local businesses before each days events
- 13. Summary November 21-23, 2014 The AEG Lauderdale Live plan for! music, partners, attendees and LOCATION ! is a winning formula for the business improvement district! and city of Fort Lauderdale.
- 14. November 21-23, 2014 THANK YOU!
- 15. Appendix A: Lauderdale Live 2014 Marketing Plan! ! November 21-23, 2014 RADIO (focus to narrow once artist line-up is finalized)! ! ! ! ! ! ! ! ! TV (focus to narrow once artist line-up is finalized)! ! ! ! ! ! ! ! ! PRINT! ! ! ! ! ! ! ! ! ONLINE! ! ! ! ! ! ! ADDITIONAL METHODS OF SELLING TICKETS! ! ! ! ! ! ! ! ! OUTDOOR! ! ! ! ! ! ! ! ! STREET! ! ! ! ! ! ! ! ! WEBSITE!