Presented by Frank Barry and Rachel Welsh at BBCON 2012

1. TOP 10 SOCIAL MEDIA TACTICS
EVERY SCHOOL SHOULD IMPLEMENT
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2. YOUR HOST FOR TODAY
Frank Barry Rachel Welsh
Director, Digital Marketing Director, Data Opps& Web
Blackbaud Shipley School
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3. SATE OF THE INDUSTRY:
NONPROFIT SOCIAL MEDIA
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4. FACEBOOK UP 30%
DOWNLOAD THE REPORT TODAY
TWITTER UP 81%
www.NonprofitSocialNetworkSurvey.com
9 OUT OF 10 NONPROFITS ARE ON FACEBOOK
Get the INFOGRAPHIC also … http://bit.ly/npsocial
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5. STAFFING? STAFFING ON THE RISE
75% of nonprofit organizations have ¼ or less of an FTE.
75% OF NONPROFITS ALLOCATE ½ FTE
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6. FUNDING GROWS BUT
43% OF NONPROFITS ALLOCATE $0 TO SOCIAL
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7. FUNDRAISING STILL LACKING
NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL
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8. TOP 3 FACTORS FOR SUCCESS
Strategy. Priority. Staffing.
Strategy Prioritization Staffing
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9. TOP 10 SOCIAL MEDIA
TACTICS EVERY SCHOOL
SHOULD IMPLEMENT!
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10. # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S
#10: CREATE PROFESSIONAL ACCOUNTS
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14. #9: LEARN FROM THE BEST
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15. RESOURCES
• Hubspot:www.hubspot.com
• Social Media Examiner:www.socialmediaexaminer.com
• Inbound Zombie:www.johnhaydon.com
• Mashsble: www.mashable.com
• Social media today: www.socialmediatoday.com
• npENGAGE:www.npENGAGE.com
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16. #8: PAY ATTENTION TO YOUR COMPETITION
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18. #7: MONITOR THE SOCIAL WEB
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19. WHAT YOU SHOULD BE LISTENING FOR?
• Organization Name • Events
• Names of Key Staff • Keywords
• Program Names • Local Content
• Campaigns Names
THE TOOLS YOU SHOULD BE USING
• Search.twitter.com • BackTweets.com
• SocialMention.com • Google Alerts
• IceRocket.com • Social News Sites
• BoardReader.com
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20. PULLING IT ALL TOGETHER IN IGOOGLE
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21. WORKSHOP: SOCIAL MEDIA LISTENING
VIEW& DOWNLOAD
Slideshare.net/ChadNorman
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22. #7B: LEVERAGE LOCAL SITES
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24. #6: STICK TO 3 PLATFORMS
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25. WHICH SOCIAL NETWORKS?
Focus time on Facebook and Twitter. Use Others to support efforts.
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26. #5: NARROW IT DOWN TO 2
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27. BIT.LY http://bit.ly
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28. BIT.LY :: SHORTEN
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29. BIT.LY :: TRACK
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30. SEESMIC http://seesmic.com
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31. SEESMIC :: MOBILE, DESKTOP, WEB
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32. SEESMIC :: BIT.LY INTEGRATION
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33. SEESMIC :: MANAGE EVERYTHING
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34. SEESMIC :: MANAGE FACEBOOK
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35. SEESMIC :: MANAGE TWITTER
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36. SEESMIC
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37. SEESMIC :: EASILY ADD A LINK
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38. SEESMIC :: EASILY ADD A PICTURE
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39. SEESMIC :: EASILY SCHEDULE UPDATES
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40. #4: FOLLOW A 3 STEP PROCESS
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41. FOLLOW A 3 STEP PROCESS
Create Shorten Share
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42. #3: MEASURE AND ANALYZE
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43. SETUP http://gaconfig.com/google-analytics-url-builder/
• Campaign Landing Page >http://www.yourdomain.com/campaign
• Email
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-
schoolsout&utm_content=Fundraising
• Facebook
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-
schoolsout&utm_content=Fundraising
• Twitter
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-
schoolsout&utm_content=Fundraising
• Blog
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Website Home Page
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-
schoolsout&utm_content=Fundraising
• Print Piece
https://www.blackbaud.com/k-12/schools-out-for-
summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-
schoolsout&utm_content=Fundraising
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44. RESULTS
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45. RESULTS
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46. #2: CREATE GREAT CONTENT
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47. PHOTOS
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48. VIDEOS
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49. QUESTIONS
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50. MISSION
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51. TIMELY
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52. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING
1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post Consistently
4. Ask for your Fans Opinions
5. Ask Questions (true/false, fill in the blank, yes/no,
6. Try Posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10.Localize your Posts if they are Relevant to a Specific
Audience
http://www.npengage.com/social-media/6-step-facebook-plan/
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53. #2B: INVOLVE OTHERS. IT’S “SOCIAL”.
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54. INVOLVE OTHERS… IT’S “SOCIAL”
• Parents
• Teachers
• Kids
• Events team
• etc
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57. #1: LIVE BY YOUR EDITORIAL CALENDAR
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60. JUST DO IT!
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61. Questions?
www.npENGAGE.com
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62. Thank you!
Let’s keep the conversation going…
www.npENGAGE.com
Social Influencers Whitepaper Social Network Benchmark
bit.ly/npoSocialArchetype Report bit.ly/npsocial
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