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Marketing Consumer Buying Behaviour
- 1. Consumer Markets and Consumer Buyer Behavior
- 7. Model of Buyer Behavior Figure 5.1 5 -
- 10. This advertiser knows teens are strongly influenced by groups when purchasing fashion items Marketing in Action 5 -
- 12. VALS Figure 5.4 5 -
- 16. Maslow’s Hierarchy of Needs Figure 5.5 5 -
- 17. This ad demonstrates a product meeting physiological and social needs Marketing in Action 5 -
- 24. Types of Buying Decision Behavior Figure 5.6 5 -
- 25. The Buyer Decision Process Figure 5.7 5 -
- 36. Adoption Process Figure 5.8 5 -