5. objectives
• create a new two-way communication channel
for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
13. we learnt…
• more than just an online billboard
• invest time to interact and respond
• need to offer value to community
• social networks effective for issues that
people actually care about?
31. we learnt…
• role of social media
monitoring in issues management
• be ready to engage when appropriate
• we needed to think about how
to deal with this kind of thing...
32. things to think about...
• need effective social media monitoring
• need to define roles/skills for social media
• need to explain social media to the organisation
• need clear policies for staff (in and out of work)
• how to avoid bandwagon jumping and fit this
into your comms / marketing strategies
33. more than just communications
• disruption of traditional hierachies/elites
• digitally-enabled community groups
• duty to involve / promote democracy
• more collaborative and participative
future for local government
