1. Actually being there:
the cultural experience workshop
results presentation
Thursday, March 25, 2010
2. Actually being there: the Mario A Moreno Rocha
cultural experience Universidad Tecnológica
de la Mixteca
workshop
Thursday, March 25, 2010
3. The workshop was the opportunity to immerse into the richness and diverse
variety of Mérida’s culture
The workshop used techniques of visual ethnography to capture, through
digital photography, daily life scenes and details which would give us an
outsider look into the inner culture
Along with its posterior analysis, we came out with an idea to better
understand the culture
Thursday, March 25, 2010
4. A one full day workshop with a field trip to collect data
Thursday, March 25, 2010
5. Workshop objectives
•
Explore the basis of visual ethnography and digital photography
•
Categorise and organise the themes and subjects that would be of interest
for the workshop according to the participants
•
On a field trip, participants recorded data through digital photography
Thursday, March 25, 2010
6. Workshop objectives
•
Analysis of the pictures taken by participants. They created a slideshow
with meaningful images
•
Group discussion on the interpretation of the images in the context of the
culture
•
Obtain conclusions, hopefully to better understand the hidden part of the
culture iceberg through the experience form the workshop
•
Enjoy the culture!
Thursday, March 25, 2010
7. Culture as an iceberg (Kohls, 1995)
Thursday, March 25, 2010
8. Visual Ethnography
Ethnography
Ethnographer, me?
Thursday, March 25, 2010
9. Example of a visual ethnography study: bullfighting
Thursday, March 25, 2010
10. visual elements of photography
1 steady camera
2 rule of thirds
3 keep the horizon level
4 fill the frame
5 lighting
6 leading lines
Thursday, March 25, 2010
67. Discussion
• you can learn a lot about a culture from observation and from photos of things you
have seen
• it is important to have a focus, to have questions you want to answer, things you
want to understand
• analysis of photographs, and choosing what to photograph in the first place, can
be difficult if you do not have local knowledge; there is a risk that you will impose
knowledge of your own culture onto the things you observed in your study
• talking to local people, joining in with their activities and lives for a few hours, can
give an extra layer of insight
Thursday, March 25, 2010
