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It’s a Complex World. 
Now what? 
Heidi Siwak 
Understanding Media: Navigating Surveillance, Social Media and Marketing 
Association for Media Literacy 
Toronto: Ted Roger’s School of Management, Toronto 
Saturday, October 18, 2014
My classroom is media and technology rich. 
• Inquiry 
3D Printer 
We do interesting things! 
Mapping 
Digital Tools to create 
demonstrations of learning. 
Create a 
tourism 
app.
Surveillance? 
Student rights in a digital world? 
Media Literacy has become complex.
• Massive amounts of data collected through 
online learning tools 
• Confidential student information sitting in 
email accounts on devices 
• Student agency in the posting of 
pictures/video by teachers 
• Intellectual property rights of students 
• A student’s right to be forgotten 
• Who owns student data?
Prodigy 
https://www.prodigygame.com/Canada/
Student Ownership of Data
The Added Layer 
http://mediasmarts.ca 
/
Consequences played out in media?
What happens to the student who 
blogs a critical stance on a 
controversial issue?
And yet… 
Powerful learning opportunities. 
Meaningful learning. 
Students as knowledge creators. 
Student lives are digital.
Sometimes it’s just about funny.
How do we help students become better thinkers , 
problem solvers and decision makers as they engage with 
this incredibly complex world?
Association for Media Literacy 
http://www.aml.ca/
How do we teach students to question 
their own conclusions? 
Search Engine Silos 
Confirmation Bias 
http://bialien.wordpress.com/category/nanotechnology/
I teach thinking
Integrative Thinking 
http://www.rotman.utoronto.ca/facultyandresearch/researchcentres/desautelscentre/programs/i-think.aspx
Mental Models
We don’t see past our first 
impressions.
Things are often framed for us.
What does a doctor look like?
Neurosurgeon
Freedom! 
Our models are 
always incomplete 
and therefore 
wrong.
Ladder of 
Inference
Provocation 
Where are you 
on the ladder?
Willingness to Change a Conclusion
Gun shooting of Jordan Davis
Ladder of Inference
George Orwell’s House 
System 1 Thinking – quick 
System 2 Thinking - slow
Causal Models 
Types of Problems 
Simple: A + B = C 
Complicated: 
How do I get to the airport from the Ted Rogers School of 
Management?
Wicked
All Summer in a Day 
Ray Bradbury 
http://staff.esuhsd.org/danielle/English%20Department%20LVillage/RT/Short%20Stor 
ies/All%20Summer%20in%20a%20Day.pdf
The Knowledge Building Circle
Knowledge Building
Finding Value in Bad Ideas
Entrenched positions are not useful. 
Either … or choices are limiting
Pro Pro Model 
A World of Total Surveillance 
• Describe the model 
• Identify 3 stakeholders 
• (Government, Citizen, 
Business 
• Find value 
• Safety 
A World of 0 Surveillance 
• Describe the model 
• Identify 3 stakeholders 
• (Government, Citizen, 
Business) 
• Find value 
• Freedom
Students as Design Thinkers 
How might we design a web that is 
safe, allows privacy to be protected 
and businesses to prosper; that 
fosters positive social relationships and 
enables the advancement of 
knowledge ?
Constructive Surveillance? 
http://www.animaljam.com/parents
Transparency and Control 
http://www.aboutads.info/
Knowledge 
https://www.ghostery.com/en/
Design
Sum it Up! 
Yes, the world is complicated. 
Provide learners with a toolkit for thinking and 
problem solving. 
Teach learners how to manage their information. 
Advocate for transparency and user control. 
There are benefits to participation.
Links 
The Amaryllis http://www.heidisiwak.com/ 
Integrative Thinking 
HWDSB Integrative Thinking Initiative http://ithink.commons.hwdsb.on.ca/ 
University of Toronto, Rotman Ithink 
http://www.rotman.utoronto.ca/facultyandresearch/researchcentres/desautelscentre/programs/i-think.aspx 
Knowledge Building http://knowledge-building.org/ 
Privacy 
Privacy by Design http://www.privacybydesign.ca/ 
TOR https://www.torproject.org/ 
Ghostery https://www.ghostery.com/en/ 
Respect Network https://www.respectnetwork.com/ 
Alternative Digital Citizenship http://www.privacybydesign.ca/index.php/alternative-digital-citizenship/ 
Electronic Frontier Foundation https://www.eff.org/ 
MISA The Ontario Student Data Management System http://www.edu.gov.on.ca/eng/policyfunding/misa/ 
Digital Citizenship 
Student digital rights and responsibilities. https://aclu-wa.org/student-rights-and-responsibilities-digital-age-guide- 
public-school-students-washington-state 
Media Smarts : Teaching Students about surveillance and privacy http://mediasmarts.ca/
Photo Credits 
https://www.flickr.com/photos/two-wrongs/17609875/in/photostream/ http://meetsobsession.com/2011/fashion-design/american-medical-association- 
questions-the-effects-photoshopped-ads-may-have-on-teens/ 
http://www.nytimes.com/2013/12/17/us/politics/federal-judge-rules-against-nsa-phone-data-program.html?pagewanted=all&_r=0 
https://images.angelpub.com/2012/06/12921/orwell.jpg 
https://images.angelpub.com/2012/06/12921/orwell.jpg

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Navigating Surveillance, Social Media and Marketing: Heidi Siwak

Notes de l'éditeur

  1. Thank you. Quick audience survey.
  2. Starting point for critical, but given the complexity of the world of online media, how do we move students to a deeper level of thinking.