Navigating Surveillance, Social Media and Marketing: Heidi Siwak
1. It’s a Complex World.
Now what?
Heidi Siwak
Understanding Media: Navigating Surveillance, Social Media and Marketing
Association for Media Literacy
Toronto: Ted Roger’s School of Management, Toronto
Saturday, October 18, 2014
2. My classroom is media and technology rich.
• Inquiry
3D Printer
We do interesting things!
Mapping
Digital Tools to create
demonstrations of learning.
Create a
tourism
app.
4. • Massive amounts of data collected through
online learning tools
• Confidential student information sitting in
email accounts on devices
• Student agency in the posting of
pictures/video by teachers
• Intellectual property rights of students
• A student’s right to be forgotten
• Who owns student data?
16. How do we teach students to question
their own conclusions?
Search Engine Silos
Confirmation Bias
http://bialien.wordpress.com/category/nanotechnology/
40. All Summer in a Day
Ray Bradbury
http://staff.esuhsd.org/danielle/English%20Department%20LVillage/RT/Short%20Stor
ies/All%20Summer%20in%20a%20Day.pdf
48. Pro Pro Model
A World of Total Surveillance
• Describe the model
• Identify 3 stakeholders
• (Government, Citizen,
Business
• Find value
• Safety
A World of 0 Surveillance
• Describe the model
• Identify 3 stakeholders
• (Government, Citizen,
Business)
• Find value
• Freedom
49. Students as Design Thinkers
How might we design a web that is
safe, allows privacy to be protected
and businesses to prosper; that
fosters positive social relationships and
enables the advancement of
knowledge ?
54. Sum it Up!
Yes, the world is complicated.
Provide learners with a toolkit for thinking and
problem solving.
Teach learners how to manage their information.
Advocate for transparency and user control.
There are benefits to participation.
55. Links
The Amaryllis http://www.heidisiwak.com/
Integrative Thinking
HWDSB Integrative Thinking Initiative http://ithink.commons.hwdsb.on.ca/
University of Toronto, Rotman Ithink
http://www.rotman.utoronto.ca/facultyandresearch/researchcentres/desautelscentre/programs/i-think.aspx
Knowledge Building http://knowledge-building.org/
Privacy
Privacy by Design http://www.privacybydesign.ca/
TOR https://www.torproject.org/
Ghostery https://www.ghostery.com/en/
Respect Network https://www.respectnetwork.com/
Alternative Digital Citizenship http://www.privacybydesign.ca/index.php/alternative-digital-citizenship/
Electronic Frontier Foundation https://www.eff.org/
MISA The Ontario Student Data Management System http://www.edu.gov.on.ca/eng/policyfunding/misa/
Digital Citizenship
Student digital rights and responsibilities. https://aclu-wa.org/student-rights-and-responsibilities-digital-age-guide-
public-school-students-washington-state
Media Smarts : Teaching Students about surveillance and privacy http://mediasmarts.ca/