Dt biz moddesign
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Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
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- 1. Design Thinking anD Business MoDel Design
- 2. Design Thinking and Business Model Design Design Thinking Twitter Hashtag: #DTCass inTro
- 3. innovation conTexT Value Configuration What ParaDigM aPPlicaTion Thinking Strategy ToolS Design How Thinking Busines Systems Thinking Model canvas Busines Model Design inTro
- 4. context change Design Thinking conTexT
- 5. systems thinking Cartesian & Analytical Systems & Design Thinking reductionist dynamic cause & effect complexity linear feedback loops What conTexT
- 6. Design Thinking × making things look pretty × uncertainty absorption mechanisms × ivory tower product development × balance sheet acrobatics “Businesspeople don’t just need to understand designers better; they What need to become designers.” ParaDigM Roger Martin, Dean, Rotman School of Management
- 7. be creative DISRUPT YOUR THINKING > Vision & Ideation > Exploratory Play > Empathetic & Human centred > Participatory How aPPlicaTion
- 8. Design Thinking money + magic = business model innovation Systems Thinking Design Thinking Strategy What ParaDigM
- 9. think differently How Thinking
- 10. challenge assumptions & heuristics How Thinking
- 11. 3∂ µ sweet spot How Thinking
- 12. business models DEF=BusinessModel A business model describes the rationale of how an organization creates, delivers, and captures value. sweet ...a value proposition spot How ToolS
- 13. biz model canvas sweet spot How aPPlicaTion
- 14. canvas How aPPlicaTion
- 15. application “We are in the business of ...” How aPPlicaTion