A description of the business model and mission statement for The Refractive Thinker, as well as its founder, Dr. Cheryl A. Lentz (2010)

1. “I think, therefore I am.” –Rene’ Descartes I critically think to be. I refractively think to change the world. The Refractive Thinker® Mission Statement © 2010 Dr. Cheryl Lentz Page1

3. Colorado State University – Global

4. University of the Rockies

6. The Refractive Thinker®

7. Dr. Cheryl Lentz.comDOC ‘C’ Personal Mission Statement To change the world through education, one student and one mind at a time...

8. The Lentz Leadership Institute LLC http://www.lentzleadership.com The Refractive Thinker® http://www.refractivethinker.com Social Media Ning Facebook Twitter Amazon.com Author Central Page Amazon.com Kindle Barnes and Noble Nook, and Sony Reader

9. BusinessModel Problems:(1) The lack of affordable and easy to understand avenues for publishing for those in academia, (2)the encouragement by academia to publish with an eye toward accreditation, and (3)the need to publish beyond the ‘book on demand’ or ‘self publishing methods’ to include a peer review component for higher quality Purpose:To create a aggregate publishing solution to publish scholarly materials Goal: To publish an anthology of the works of multiple academic doctoral and faculty authors within one book with multiple promotional opportunities built into the model Objective:To publish multiple editions bi-annually: Spring (April ) and Fall (October ) ©2010 Dr. Cheryl Lentz

10. Business Plan Three prong promotional strategy Individual use for self promotion Aggregate use for group promotion Each person can expect the promotional efforts of all featured authors, as opposed to just themselves Publisher to promote (1)the writings of individual authors; (2) the book as a directory to be sent to meeting planners, speakers’ bureaus and convention centers, libraries, organizations, as a reference guide for speaking events and consulting opportunities; (3) individual e-chapter website sales on the companion website; and (4) promote the overall concept ©2010 Dr. Cheryl Lentz

11. Each volume of this anthology will showcase 10-12 authors to promote their scholarly accomplishments within a themed topic area. Each author will showcase their work within their own chapter, featured with a short personal biography with picture to highlight a synopsis of their dissertation or other scholarly materials. The Refractive Thinker® series is Peer Reviewed and includes our companion website: http://www.refractivethinker.com . Please visit our website for more about our first four volumes and authors that part of the Refractive Thinker® Family. © 2010 Dr. Cheryl Lentz Page1

12. Companion Website & Cover Volume I: Published: March 2009 ©2010 Dr. Cheryl Lentz

13. Companion Website & Cover Volume IIPublished: October 2009 ©2010 Dr. Cheryl Lentz

14. Volume III: Published: October 2009 ©2010 Dr. Cheryl Lentz

15. Volume IV: Published: April 2010 ©2010 Dr. Cheryl Lentz

16. Series Details Volumes I-IV to date: 26 unique authors, 40 Chapters in 13 states and 4 Countries Authors within the United States: CA , FL, IL, MA, MD, MN , MO, NJ, NV, NY, TX, VA, and WI Foreign Countries: Authors in Lagos, Nigeria; Okinawa, Japan; and Mexico City, Mexico Perfect Bound book, e-book, and individual e-chapters, with e-commerce: Http://www.lentzleadership.com Listings: Amazon.com, Barnes & Noble, Smashwords Included in Library collections: Henderson, NV; Minneapolis, MN; Warner University (FL), Colorado State University-Global Featured in EBSCOHost Learning Center – Leadership & Management database ©2010 Dr. Cheryl Lentz