A guide for creating successful PowerPoint presentations.

1. 1
Creating Successful
Presentations
A How-to guide on creating powerful presentations
about human trafficking, while utilizing
Guy Kawasaki’s 10-20-30 Presentation Rule

2. 2
“There is no such thing as
presentation talent, it is called
presentation skills.
”
-David JP Phillips

3. 3
What Makes a Presentation
Successful?
• Present your message, goals, and mission
with clear conviction
• Presentation tools like Prezi, SlideShare
and PowerPoint can be used for:
– Trainings
– Describing your mission
– Community outreach
– Awareness-building activities

4. 4
“Simplicity is the ultimate
form of sophistication.
”
-Leonardo Da Vinci

5. 5
Guy Kawasaki’s 10-20-30 Rule
• 10: Ten informative slides per presentation
• 20: Twenty minute presentation
• 30: Minimum thirty-point font size
Simple Structure

6. 6
Why 10?
• Slides should outline material
• Focus on who you are, what you do, and
why it matters
• Branding:
– Your image is your brand
– Incorporate what makes you different on
each slide, because people will pay attention
and are more likely to respond

7. 7
• Studies show that the average attention span
for an adult watching a presentation is
twenty minutes
• Taking breaks:
– You can extend the audience’s attention
span by taking short breaks
– Examples of effective “breaks”: a blank
slide, a short story, or a demonstration
Why 20?

8. 8
• Ensures that audience can
read your slides
• Forces you to know your
material
• Word Count:
– 30 point font keeps word
count low
– 40 words per slide
– When possible, substitute
images for words
Why 30?

9. 9
“We all love stories;
stories affirm who we are.
”
-Andrew Stanton

10. 10
Engaging Stories
• Revolve around a central question, for which
you are proposing a solution
• Make numbers relevant by putting them into
terms your audience understands
• Inspire anticipation, wonder, and curiosity
• Always express a take-home message
• Be passionate

11. 11
Beyond the Presentation
• Practice makes
perfect
• Simplify
• Don’t use clichés
• Learn from the
experts
• Keep your audience
in mind
Image by Hubspot

12. THANK YOU!
12

13. 13
Human Exploitation & Trafficking
(H.E.A.T.) Watch
• Email: info@heat-watch.org
• Main Website: www.heat-watch.org
• Online Toolkit: Toolkit.heat-watch.org
• Facebook.com/AlamedaCountyDAHEAT
• Twitter.com/HEATWatch
Contact us for Questions
and Assistance!