A Writing GPS: The Step-by-Step Guide to Creating Your Next Piece of Content
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Overheard at the MarketingProfs B2B Forum
The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
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The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
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Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
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This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
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Recommandé
Overheard at the MarketingProfs B2B Forum
The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
Understanding Objects
The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
Características Arquitectónicas.
Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
Impacto de las tics en la educación cecilia ferreyra
El documento describe el impacto de las tecnologías de la información y comunicación (TIC) en la educación. Identifica tres escenarios para la adaptación de las escuelas a las TIC: tecnocrático, reformista y holístico. También discute cómo las TIC se han convertido en una herramienta indispensable en las instituciones educativas como fuente de información, canal de comunicación y medio de expresión. Además, explica que las TIC requieren nuevos conocimientos y competencias en los estudiantes y la necesidad de reducir la brecha digital
caracteristicas arquitectonicas
El documento presenta información sobre varias importantes estructuras arquitectónicas antiguas como el Coliseo en Roma, las Pirámides de Giza en Egipto, el Partenón en Atenas, Stonehenge en Inglaterra y el complejo de Knossos en Creta. Brevemente describe la función y características de cada una de estas construcciones históricas.
Grammar for beginner level
This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
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Emotions are more important than gadgets in driving technology adoption. While devices continue to proliferate, people are spending more time engaging with each other through apps and digital content than browsing online. Companies are recognizing the need to build ecosystems that facilitate engagement and commerce across multiple screens in a seamless manner. The future of technology will be about using hardware as a way to deliver digital experiences that resonate with people on an emotional level.
Digital Business Architecture
Digital Business Architecture บทความใน eMagazine ของ IMC Institute เขียนโดย อ.ดนัยรัฐ ธนบดีธรรมจารี
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2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
In this talk I will walk through the approach that made Nate so successful in 2008, test its efficacy in predicting the early 2016 primary results, and show how these (relatively) simple concepts can be applied in novel ways to tangential fields to great effect (for fun and profit) by estimating the time to failure for industrial machines in our connected world of the IoT.
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2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
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Data Science Popup Austin: Surfing Silver Dynamic Bayesian Forecasting for Fu...
Watch the talk ➟ http://bit.ly/1NJGRcb
2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
In this talk I will walk through the approach that made Nate so successful in 2008, test its efficacy in predicting the early 2016 primary results, and show how these (relatively) simple concepts can be applied in novel ways to tangential fields to great effect (for fun and profit) by estimating the time to failure for industrial machines in our connected world of the IoT.
Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
Vanuit het Platform voor medezeggenschap in de bibliotheekwereld wordt ieder jaar begin april een tweedaagse bijeenkomst over thema’s die de medezeggenschap bezig houden georganiseerd. De laatste jaren komt de toekomst van de bibliotheek daar telkens aan de orde. Het afgelopen jaar werden weer veel ondernemingsraden geconfronteerd met zware bezuinigingen met als gevolg een ingrijpende reorganisatie en ontslagen. In veel plannen wordt dan gesproken over de grote veranderingen die noodzakelijk zijn en die ingrijpende maatregelen nodig maken. De vraag waar een ondernemingsraad dan o.a. voor komt te staan is of die veranderingen de ingrijpende maatregelen rechtvaardigen. Of wel, ‘waar doen we het allemaal voor?’ Voor de medezeggenschap blijft dat veelal erg onduidelijk. Hoe ziet die nieuwe bibliotheek er straks dan uit en hoe ziet ons werk er dan uit? Hierover mocht ik voor de deelnemers van de studiedagen een inleiding verzorgen.
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The document summarizes IDC's predictions for the top 10 trends that will impact the telecommunications industry across Asia Pacific (excluding Japan) in 2007. Some of the key trends predicted include an increase in Ethernet services, the emergence of wireless mesh networks, the growth of mobile WiMAX networks, the development of fixed-mobile convergence services, and the evolution of instant messaging into a collaborative mobile business tool. The telecom market in the region is also expected to experience strong growth driven by services such as VoIP, broadband, and 3G.
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A diferencia de trabajos monográficos, ensayos o de conocimientos generados a partir de la reflexión sobre la práctica, la investigación cumple con ciertas características. Para esto se debe seguir un proceso estructurado en diversas etapas
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Prof.a Karinne Terán Korowajczenko
katekor1@gmail.com
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The document discusses education in emergency situations for Liberian refugees in Ghana. It provides context on the global refugee crisis and the protracted displacement of Liberians at Buduburam refugee settlement. Between 1991-2005, UNHCR established schools at Buduburam to provide free primary and secondary education. However, after terminating aid in 2005, education has shifted to focus on vocational skills training run by community-based organizations and NGOs. The Ghana Education Service, UNHCR implementing partners, and various non-profits now facilitate education for refugee children, but lack of funds prevents many from accessing school.
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1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
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The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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