Reference from the educational video found at: https://www.rocktrembath.com/utm-parameters-what-they-are-and-how-to-use-them-in-google-analytics-ga-4/ Learn how to utilize Google Analytics Campaign Tracking in GA 4 to gain valuable insights about your website performance. Learn about utm parameters, which allow you to track the effectiveness of your marketing campaigns by adding values to your web links. The tutorial provides step-by-step instructions on how to append utm's to your URLs using Google's free URL Builder tool. I also show where to locate the data and how to interpret tracking data within your Google Analytics reports.

1. Campaign Tracking in GA 4
What are UTM’s & how to use them
This deck is a resource from the exercise presented in this educational video.

2. What is campaign tracking?
- Ability to see where traffic came from and the subsequent actions / events

3. What are URL parameters?
- Also called ‘query parameters’ or ‘query strings’
- Appended to URL’s to pass data to your analytics system

4. GA 4 uses ‘UTM’ parameters
to track campigns

6. Standard Campaign Reporting in GA 4
http:/
/site.com?utm_campaign=test&utm_medium=social_post&utm_source=instagram
Web Server

7. Campaign tracking URL parameters in GA 4
utm_id: Campaign ID. Used to identify a specific campaign or promotion. This is a required key for GA4 data import.
utm_source: Referrer, for example: google, newsletter4, billboard
utm_medium: Marketing medium, for example: cpc, banner, email *
utm_campaign: Product, slogan, promo code, for example: spring_sale *
utm_source_platform: The platform responsible for directing traffic to a given Analytics property For example: Search Ads
utm_term: keyword
utm_content: Use to differentiate creatives.

8. Is it really this basic?

9. Building URL’s

10. Built in Reports

11. Things to keep in mind
- It’s directional reporting
- Consider storing utm parameters in the backend
- To make the most of this data, use Big Query