existing advert research

1. Out in public
More likely to be seen
Stands out more
Can be seen walking
past, more likely to have
an effect

2. Higher up,
more likely
to be seen
Extends
audience to
those on
the road
driving by
Seen by more
people either
driving or
passenger in a
vehicle
Big text, easier to see
Mix of 2 colours
making it stand out
more

3. Tv advertisement,
wide audience
Seen by more people
Gets the point
across simply
Not complex easy
to understand/read
All age audience
Male and
female audience

4. Bright colours,
stands out
Social media,
reaches out to a
younger audience
Social media,
easier to share to
other people,
gets the message
to others easier
Quicker way to
spread
awareness
Mixed audience
male and female