How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
How to go viral on a budget using Digital PR.pptxAlexHickson3
The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
How to go viral on a budget using Digital PR.pptxAlexHickson3
The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
ChatGPT is a highly advanced language model developed by OpenAI. Its ability to understand and respond to natural language input can be a valuable tool for mobile application developers looking to streamline their workflow and improve their app development process.
Digitalia Arabia is a brand strategy and digital marketing agency that provides end-to-end solutions including consulting, social media marketing, search engine optimization, mobile marketing, reputation management, lead generation, content marketing, and design/development. They help clients build their brand and engage customers through data-driven strategies and creative digital solutions. The agency is made up of marketing and technology experts passionate about developing innovative brand building approaches.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
ChatGPT is a highly advanced language model developed by OpenAI. Its ability to understand and respond to natural language input can be a valuable tool for mobile application developers looking to streamline their workflow and improve their app development process.
Digitalia Arabia is a brand strategy and digital marketing agency that provides end-to-end solutions including consulting, social media marketing, search engine optimization, mobile marketing, reputation management, lead generation, content marketing, and design/development. They help clients build their brand and engage customers through data-driven strategies and creative digital solutions. The agency is made up of marketing and technology experts passionate about developing innovative brand building approaches.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers.
1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA
Single Keyword Ad Groups 1
Google’s advice…
That would mean…
But it should be… keyword 1 keyword 2
What happens to your CTR
Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion.
Your new ad group structure =
Ad Group Level Negatives 2
Killing off internal competition
What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal”
What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal
Search terms should look like…
See what’s holding you back
Multi Intent Keywords 3
The Search Buying Cycle
Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car”
The Five Ad Tests 4
Proximity
Source: ThinkWithGoogle.com
Proximity Source: Hanapin Source: Engine Ready
30% increase in conversions
Countdowns 32% CTR boost & 3% conv/rate improvement
Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day
Specificity 88% CTR boost & 23% conv/rate improvement
Timeliness 217% CTR boost & 23% conv/rate improvement
Aggressive Ad Testing 5
Get Aggressive!
Isolate and label Headline Display URL Description 1 Description 2
Let time pass, then filter
GetDataDriven.com/ab-significance-test
6 AdWords is Just Your Carrot
“Cats are your customers, AdWords is your laser pointer”
7 Insane Importance of Design
How fast do people judge you?
Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second
Insane Important of Design 6
8 Multi Step Landing Pages
Single step landing pages are threatening
9 Your Landing Page Offer
Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL
A lot more valuable than your competitors Make your offer
10 The Price Focus CTA
Struggling with CTA ideas? Get Pricing & More Info
32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!)
The Price Focus CTA landingpages@klientboost.com
10 Mobile Marketing Campaigns That Went Viral and Made MillionsMark Fidelman
How do the best companies and agencies create effective mobile marketing campaigns that have high ROI and awareness? What are the best tools out there for you to use when trying to reach your target audience on mobile? Mobile marketing is becoming an indispensable solution to create awareness, drive sales, and entice users to act. But where do you start? How do you measure success? I'll cover how the best are doing it and reveal their secrets to you for the first time.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Understand A/B Testing in 9 use cases & 7 mistakesTheFamily
This document discusses common mistakes companies make with A/B testing and provides the results of 9 A/B tests. Some key mistakes with A/B testing are ending tests too early, not running tests for full weeks, and testing random ideas without hypotheses. The 9 A/B test results showed that assumptions should not be made without testing, and things like removing images, simplifying forms, and adding social proof can significantly increase conversions contrary to initial expectations. The document emphasizes that testing is important for learning what actually works best rather than making assumptions.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
How to Plug a Leaky Sales Funnel With Facebook RetargetingDigital Marketer
This document discusses how to use Facebook retargeting to plug leaks in a sales funnel. It explains how website custom audiences allow dynamic retargeting of people who visited certain pages but not others to remind them to take the next step. Retargeting ads are shown for people who took the lead magnet but not the tripwire, and those who bought the tripwire but not the core offer. By retargeting abandoned visitors, up to 20% more people can be moved through the funnel to increase sales.
This document provides an introduction to HTML and CSS. It discusses what HTML and CSS are used for, with HTML defining the content or structure of a document and CSS controlling the style. It outlines some of the most important HTML elements like <div>, <span>, <p>, and <h1-h6> and how they are used. It also introduces new HTML5 elements like <header>, <nav>, <section>, <article>, and <aside>. The document then discusses CSS selectors for targeting elements, properties for changing elements, and values. It notes that browsers have default styling and custom properties. Finally, it encourages keeping CSS simple and mentions available frameworks.
The document discusses best practices for referral programs used by top brands to drive customer acquisition. It covers optimizing user participation through placements on the homepage, navigation, order confirmations, and standalone referral pages. It also discusses optimizing performance by measuring sharing rates, referral visits, and conversion rates, then testing different calls to action, offers, and shared content. The document provides benchmarks and examples from companies that have achieved referral programs contributing 7-30% of new customers with a cost per acquisition under $10.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Brenda Spoonemore - A biz dev playbook for startups: Why, when and how to do ...GeekWire
This document provides guidance on business development strategies for early stage startups. It discusses what business development is, how it can help startups, and challenges early stage startups face. It then presents three case studies of business development deals between Yardbarker and FoxSports, BigDoor and NFL.com, and Fantasy Moguls and CBSSports.com. Finally, it outlines a three step process for startups to develop business deals: defining needs and potential partners, pitching potential partners, and negotiating and formalizing agreements while focusing on the relationship.
A Guide to User Research (for People Who Don't Like Talking to Other People)Stephanie Wills
Here are some methods and tips for user research noobs, care of someone who made the jump from academic to digital strategy. Much thanks to @mattypilz.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
Wireframes provide guidance for product development by extracting ideas from concepts and generating discussion. They keep designs loose enough for revisions while managing risks. There are two main types: low-fidelity sketches created with paper/pencil, and high-fidelity digital prototypes. Lo-fi wireframes aid brainstorming and guidance, while hi-fi are suited to explaining details to clients. Both should avoid unnecessary images or colors to focus on functionality. Effective wireframing breaks tasks into individual flows that can then be prototyped using tools like POP to test designs iteratively at low cost.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Cross Functional SEO at #UKMarketingDay Aleyda Solís
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
SEO in 2016: Mobile Trends #DigitaleRosaAleyda Solís
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
4. I Blog I Speak I’m Featured
#mobilefirstseo at #3xedigital by @aleyda from @orainti
I’m Aleyda Solis
5. I help companies to connect with them
#mobilefirstseo at #3xedigital by @aleyda from @orainti
6. Search is now mostly mobile driven
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
7. And will also become mobile-based with
the upcoming Google Mobile-First Index
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
8. Ranking signals will come from your
mobile Web presence and not Desktop
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/faq-
google-mobile-first-index-262751
9. And at some point Google will
switch to a Mobile-Only Index
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/faq-
google-mobile-first-index-262751
10. Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #3xedigital by @aleyda from @orainti
12. However most Websites have
an issue converting with it
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
13. Due to clear challenges
with Mobile Optimization
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.thinkwithgoogle.com/articles/three-ways-
mobile-is-changing-canadians-expectations.html
14. I bet this is not a surprise ;)
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://twitter.com/Oatmeal/
status/810905426132799488
15. It happens in Ireland too
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.consumerbarometer.com/
16. Let’s fix this with a
Mobile-First SEO Process
#mobilefirstseo at #3xedigital by @aleyda from @orainti
17. #mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
18. Which queries are your visitors using to
search for your top services on mobile?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Google Search Console
19. How do these differentiate from the
ones searched from desktop devices?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
20. Are you already effectively
targeting them with your content?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
21. #mobilefirstseo at #3xedigital by @aleyda from @orainti
SimilarWeb
Verify your competitors mobile
traffic & organic search share
22. Are the same mobile queries
bringing visibility to them?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Sistrix
23. Compare to identify opportunities
#mobilefirstseo at #3xedigital by @aleyda from @orainti
24. Expand them taking conversational
queries into consideration
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
25. For product inspiration & comparison,
discovering brands, looking for opinions…
#mobilefirstseo at #3xedigital by @aleyda from @orainti
KWFinder
26. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Look for intent, context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
27. #mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
28. #mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s critical to have a Mobile Web version.
There are 3 main alternatives.
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Serving Independent Mobile Site
29. #mobilefirstseo at #3xedigital by @aleyda from @orainti
The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Independent Mobile Site
Don’t block images, css & js
resources.
Include the Vary: User-Agent
HTTP header
Identify & serve the relevant Web
version to the right user agent
Implement Rel alternate & canonical Tags
between mobile & desktop URLs.
Implement 301-redirects between mobile &
desktop to refer the user agent to the
relevant Web version
30. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Also pros & cons! Choose based on the identified
audience behavior, business & tech requirements
https://www.thinkwithgoogle.com/articles/
building-websites-multi-screen-consumer.html
31. #mobilefirstseo at #3xedigital by @aleyda from @orainti
This configuration doesn’t need
to change with the mobile first index too
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
32. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Aren’t you sure that yours
is really mobile friendly?
http://searchengineland.com/faq-google-
mobile-first-index-262751
33. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify for yourself by using
Chrome’s DevTools Device Mode
bit.ly/chromedevicemode
34. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Look also for already identified issues
in the GSC Mobile Usability report
35. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Double check for problems
with Google’s Mobile-Friendly Test
https://search.google.com/
search-console/mobile-friendly
36. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of blocked resources issues &
false-positives on optimization status too
37. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Simulate Googlebot for Smartphones
and crawl your site w/ JS rendering
Screaming Frog
38. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if the mobile crawler sees the same
than a user when accessing your site pages
39. #mobilefirstseo at #3xedigital by @aleyda from @orainti
See if there are blocked pages or
resources that need to be accessed
40. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Check if there are faulty redirects,
canonicalization issues & errors to fix
41. #mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/google-says-page-speed-ranking-factor-
use-mobile-page-speed-mobile-sites-upcoming-months-250874
It’s also critical to make sure your
mobile site version loads really fast
42. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify the load times of your
top pages directly in Google Analytics
43. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Chrome’s DevTools Network & Audits to
emulate & see the resources are causing the delay
44. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Double-Verify and prioritize with
Google’s PageSpeed Insights Tool
https://developers.google.com/
speed/pagespeed/insights/
45. What about implementing AMP
to improve your speed issues?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
searchengineland.com/amp-top-
stories-now-live-243314
46. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mobile Web experience,
even if you already have a mobile Web version
47. #mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s now a requirement to be included in the news
carousel and can provide extra visibility
AMP article rich results
Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results
A basic, non-graphical search result
pointing to the AMP page.
48. #mobilefirstseo at #3xedigital by @aleyda from @orainti
The additional organic search visibility
& traffic can be impressive
49. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Be careful showing what can be a over-simplified
mobile AMP experience when using plugins though
Mobile Responsive Non-AMP Mobile AMP
<>
50. #mobilefirstseo at #3xedigital by @aleyda from @orainti
This can end-up boosting visibility
but lowering your engagement
51. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consistent user
experience through your “extended” AMP pages
52. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Usually when you’re in one of these scenarios
You’re in the
media, news
industry or have a
blog
Your current
mobile page speed
sucks
You can
personalize
AMP to have a
similar UX &
functionality than
your current
site
You ideally don’t
have an
independent
mobile version
53. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify that your content type &
functionality are AMP supported
https://www.ampproject.org/
es/roadmap/
https://www.ampproject.org/
docs/reference/components
54. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Follow OnPage’s AMP Checklist
for a correct implementation
https://en.onpage.org/
knowledge-base/tutorials/amp/
55. #mobilefirstseo at #3xedigital by @aleyda from @orainti
If you use a CMS like Wordpress, use existing
plugins to facilitate the configuration
https://wordpress.org/
plugins-wp/amp/
https://wordpress.org/plugins-
wp/glue-for-yoast-seo-amp/
57. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Prioritize to fix “critical” issues affecting
most & more important pages
58. #mobilefirstseo at #3xedigital by @aleyda from @orainti
It can be a rollercoaster, although one with a
positive trend if critical errors are handled
60. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Check out my AMP presentation
for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
61. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Your Mobile content
should be optimized too
http://searchengineland.com/faq-
google-mobile-first-index-262751
62. #mobilefirstseo at #3xedigital by @aleyda from @orainti
https://webmasters.googleblog.com/2016/08/
helping-users-easily-access-content-on.html
It’s critical to facilitate its access
avoiding interstitials & pop-ups
64. #mobilefirstseo at #3xedigital by @aleyda from @orainti
You can use app banners instead
https://developer.android.com/
distribute/users/banners.html
65. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Use GSC to check how Google render your key
pages content on both mobile & desktop
Desktop Mobile
66. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if your mobile crawled content
is also correctly rendered
67. #mobilefirstseo at #3xedigital by @aleyda from @orainti
If there are empty, non-relevant,
duplicated key content elements
68. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of adding the relevant structured
data to markup your mobile content
http://www.thesempost.com/details-googles-
mobile-first-indexing-change/#Structured_Data
69. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Schema.org with Json-LD to specify the
meaning of the supported information
https://developers.google.com/search/
docs/guides/mark-up-content
70. #mobilefirstseo at #3xedigital by @aleyda from @orainti
We can additionally obtain extra visibility
in mobile SERPs with Rich Snippets & Cards
71. #mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify more opportunities to generate featured
snippets by analyzing your competitors
semrush
72. #mobilefirstseo at #3xedigital by @aleyda from @orainti
You can directly test their implementation
using the Structured Data Testing Tool
73. #mobilefirstseo at #3xedigital by @aleyda from @orainti
As well as verify how they will look
in mobile search results
74. #mobilefirstseo at #3xedigital by @aleyda from @orainti
To make the most out of them
and maximize your mobile search CTR
75. #mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
76. Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
#mobilefirstseo at #3xedigital by @aleyda from @orainti
SEOmonitor
77. If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #3xedigital by @aleyda from @orainti
78. Look for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #3xedigital by @aleyda from @orainti
79. And always identify more mobile opportunities
in an optimized environment to drive this growth :)
#mobilefirstseo at #3xedigital by @aleyda from @orainti