Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets. Here are my top takeaways from this year's event.

1. 2012 SOCIAL MEDIA WEEK
RECAP
Sloane Berrent Phone: 212.598.4400 ext.277
Vice President, Digital Marketing sberrent@lippetaylor.com
215 Park Avenue South, 16th Floor Twitter: @sloane
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New York, NY 10003 www.lippetaylor.com

2. OVERVIEW
Social Media Week is a global forum that offers a series of interrelated
activities and conversations on new trends spanning all major industries
in social and mobile media. It highlights the global impact of social
media and serves as a catalyst in driving cultural, economic, political
and social change in developed and emerging markets.
Social Media Week 2012 took place from February 13-17 in Hamburg,
Hong Kong, London, Miami, New York, Paris, San Francisco, São
Paulo, Singapore, Tokyo, Toronto and Washington DC.
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3. TOP TRENDS AND KEY LEARNINGS
 Social Media is Evolving the Idea of ‘New Beauty’
– Only 4% of women believe they are beautiful and social media is helping to
change this.
– Social media provides a larger platform for consumers to see beyond
stereotypes. Through sites, such as Pinterest, Polyvore, Facebook and Twitter,
people are able to see different standards of beauty and see that
imperfections are beautiful.
– Beauty brands are utilizing social media to build a community and drive loyalty
through personalization, authenticity and credibility.
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4. TOP TRENDS AND KEY LEARNINGS
 Companies Capitalize on Consumers’ Fear of Missing Out
– Consumers are constantly consuming and sharing content via social media, and
the fear of missing out (FOMO) on new digital trends and information
encourages people to remain active on current platforms and seek new
emerging platforms for participation.
– Companies are strategically playing into consumers’ FOMO by taking advantage
of these emerging platforms and integrating with current channels to reach a
wider audience and develop stronger brand-to-consumer relationships.
– Emerging platforms include, but not limited to: Pinterest, Google+, Polyvore,
StickK and Mobile apps
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5. TOP TRENDS AND KEY LEARNINGS
 Incorporating Social Good
– More than ever, people are using social media platforms to mobilize others to take
action in everything from protests to fundraising efforts.
– Director of Trendspotting JWT in New York, Ann Mack, explains, “Brands can tap into
the spirit of social good by creating movements around their CSR [corporate social
responsibility] efforts and calling people for ideas. They should enable hands-on
consumers to show passion for and engagement with the relevant cause or campaign –
providing them with tools for involvement.”
– Yoxi is a platform helping users, referred to as “Social Innovation Rockstars”, creatively
tell their stories and reach a mainstream audience.
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6. TOP TRENDS AND KEY LEARNINGS
 Personalization is Key
– Users want to have a personalized experience on social media. To connect with
brands on social media, users are generally clicking on content based on what their
friends and the digital community as a whole are recommending.
– Brands are recognizing this, and through the use of analytics programs they are
determining key demographics and conversations to create content relating to those
specific individuals.
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7. THANK YOU!
If you’d like to discuss in more detail or find out how to be
involved in Social Media Week 2013, please contact:
Sloane Berrent
VP, Digital Marketing and Social Media
sberrent@lippetaylor.com
@sloane
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