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Co-design in Smart Cities

Peter Cruickshank, Edinburgh Napier University
Political interest in co-design

  Groningen’s Mayor Peter Rehwinkel

  “ to enrol customers in co-design of
   services… to lower costs of failure”




                                     2
What does ‘co-design’ mean?
Concrete work with another partner
          » ie more than information sharing

A change in mindset
          » moving from what the technological
            developments can do, to what the
            stakeholders want

A wholesale change in service design
          » a transformation of services involving working
            with end users (or agencies that work
            with them)


                                                     3
Key aspects
• Co-design is a collaboration.
    • Transparency
    • participation requires continuity of participants
    • wide-ranging input.
• Co-design is a developmental process.
    • exchange of information and expertise
    • co-design teaches co-design.
• Co-design shifts power to the process
    • balances rights and freedoms between participants
    • equality of legitimacy and value in inputs
    • collective ownership: empowerment and abrogation of power
• Co-design activities are outcome-based
    • practical focus
    • shared creative intent


                                                             4
Relation to co-production
                                                                                     Responsibility for design of services
                                                             Professionals as sole      Professionals and service No professional input into
                                                             service planner            users/community as co- service planning
                                                                                        planners
                                                                                        Professional service
Responsibility for delivery of services




                                          Professionals as                              provision but
                                                             Traditional professional                              Professionals as sole service
                                          sole service                                  users/communities
                                                             service provision                                     deliverers
                                          deliverers                                    involved in planning and
                                                                                        co-design
                                          Professionals and User co-delivery of                                    User/community delivery of
                                          users/communities professionally designed     Full co-production         services with little formal/
                                          as co-deliverers  services                                               professional

                                                             User/community             User/community delivery
                                          Users/communities                                                     Self-organised community
                                                             delivery of professionally of co-planned or co-
                                          as sole deliverers                                                    provision
                                                             planned services           designed services

   NESTA report (2009)                                                                                                    5
Who is involved
Types of involvement: Horizontal


                   Working with colleagues
                     Smart Cities partners
                  Neighbouring municipalities



   Ties with language in project objectives



                                                6
Who is involved
Types of involvement: Vertical


              Working with stakeholders
                 Other departments
                      Suppliers
                      Agencies
                       Citizens



   Stakeholder involvement
   can be legally required
                                          7
Tools & techniques
Meetings
Workshops
Focus groups
Surveys as alternative to focus group
   • Mass survey of needs
   • On specific issues
Stakeholder meetings
Process mapping / customer journey mapping
Ateliers

Design thinking
                                             8
Examples from our partners
Service development in Kristiansand
Community care for those with mental
   illness
• The challenge: involve people and              Start-up
   families
• Counter intuitive to co-design
     – stigmatised users
     – weak social networks and low insight
•   Group of potential users trained               Preparation and
     – to support their engagement
     – help them to act as articulate
                                                   data gathering
       representatives of their communities
     – The training included :committee work,
       media contact, the responsibilities and
       roles of different government bodies
       and how to run a ‘local interest              Decision and
       organisation’
•   Took 3 to 4 times as long to create              implementation
    the required conditions
     – But resulting service was better.
                                                              9
Examples from our partners
Online engagement in Leiedal
Lelijke plekjes – mooie trekjes
•Asked for neglected (small
scale) public places to fix
•Professionals selected from
long list
•Map and images on the
website allows people to see
their ideas coming true
                                  10
Examples from our partners
Customer Journey Mapping in
Edinburgh
•Linked to customer insight and business process
improvement
•Focus on emotional insights into customer's
experience
•Naturally leads to engaging customers in service
redesign


                                      11
Contexts
•Segmentation and customer insight
  • Successful co-design needs a clear picture
    of who the customers are


•Research design
  • Can fit with customer research
  • ‘big picture’ surveys


                                           12
Contexts
Design thinking
                                       Benefit
  1        • Problem statement
            (defining + researching)   •Solution is focused on real
                                       problems
  2        • Immersion and
             empathy
                                       •Real user engagement

  3        • Synthesis                 Challenges
                                       •Problem definition can take 60% of
                                       project time
  4        • Ideation
                                       •How to sell a creative process
                                       when a PID must define the
  5        • Prototyping               deliverables?


                                                           13
Some issues & lessons
 • Think about related terms
              » Mainstreaming, citizen engagement,
                participation, knowledge management
 • Organisational maturity
              » ‘Know thyself’
 • Requirement for long term, trust-based
   relationships
              » Its not a one night stand (or a solitary activity)
 • Communication & sharing
    • Case studies
    • Reports
    • Workshop                                              14
Any questions?


THANK YOU!

                 15

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Creating Smarter Cities 2011 - 18 - Peter Cruickshank - CoDesign

  • 1. Co-design in Smart Cities Peter Cruickshank, Edinburgh Napier University
  • 2. Political interest in co-design Groningen’s Mayor Peter Rehwinkel “ to enrol customers in co-design of services… to lower costs of failure” 2
  • 3. What does ‘co-design’ mean? Concrete work with another partner » ie more than information sharing A change in mindset » moving from what the technological developments can do, to what the stakeholders want A wholesale change in service design » a transformation of services involving working with end users (or agencies that work with them) 3
  • 4. Key aspects • Co-design is a collaboration. • Transparency • participation requires continuity of participants • wide-ranging input. • Co-design is a developmental process. • exchange of information and expertise • co-design teaches co-design. • Co-design shifts power to the process • balances rights and freedoms between participants • equality of legitimacy and value in inputs • collective ownership: empowerment and abrogation of power • Co-design activities are outcome-based • practical focus • shared creative intent 4
  • 5. Relation to co-production Responsibility for design of services Professionals as sole Professionals and service No professional input into service planner users/community as co- service planning planners Professional service Responsibility for delivery of services Professionals as provision but Traditional professional Professionals as sole service sole service users/communities service provision deliverers deliverers involved in planning and co-design Professionals and User co-delivery of User/community delivery of users/communities professionally designed Full co-production services with little formal/ as co-deliverers services professional User/community User/community delivery Users/communities Self-organised community delivery of professionally of co-planned or co- as sole deliverers provision planned services designed services NESTA report (2009) 5
  • 6. Who is involved Types of involvement: Horizontal Working with colleagues Smart Cities partners Neighbouring municipalities Ties with language in project objectives 6
  • 7. Who is involved Types of involvement: Vertical Working with stakeholders Other departments Suppliers Agencies Citizens Stakeholder involvement can be legally required 7
  • 8. Tools & techniques Meetings Workshops Focus groups Surveys as alternative to focus group • Mass survey of needs • On specific issues Stakeholder meetings Process mapping / customer journey mapping Ateliers Design thinking 8
  • 9. Examples from our partners Service development in Kristiansand Community care for those with mental illness • The challenge: involve people and Start-up families • Counter intuitive to co-design – stigmatised users – weak social networks and low insight • Group of potential users trained Preparation and – to support their engagement – help them to act as articulate data gathering representatives of their communities – The training included :committee work, media contact, the responsibilities and roles of different government bodies and how to run a ‘local interest Decision and organisation’ • Took 3 to 4 times as long to create implementation the required conditions – But resulting service was better. 9
  • 10. Examples from our partners Online engagement in Leiedal Lelijke plekjes – mooie trekjes •Asked for neglected (small scale) public places to fix •Professionals selected from long list •Map and images on the website allows people to see their ideas coming true 10
  • 11. Examples from our partners Customer Journey Mapping in Edinburgh •Linked to customer insight and business process improvement •Focus on emotional insights into customer's experience •Naturally leads to engaging customers in service redesign 11
  • 12. Contexts •Segmentation and customer insight • Successful co-design needs a clear picture of who the customers are •Research design • Can fit with customer research • ‘big picture’ surveys 12
  • 13. Contexts Design thinking Benefit 1 • Problem statement (defining + researching) •Solution is focused on real problems 2 • Immersion and empathy •Real user engagement 3 • Synthesis Challenges •Problem definition can take 60% of project time 4 • Ideation •How to sell a creative process when a PID must define the 5 • Prototyping deliverables? 13
  • 14. Some issues & lessons • Think about related terms » Mainstreaming, citizen engagement, participation, knowledge management • Organisational maturity » ‘Know thyself’ • Requirement for long term, trust-based relationships » Its not a one night stand (or a solitary activity) • Communication & sharing • Case studies • Reports • Workshop 14