1. A2 Media Studies<br />G325 Theoretical Evaluation of Production<br />Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) that has some kind of value. What counts as quot;
newquot;
may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as quot;
valuablequot;
is similarly defined in a variety of ways.<br />Most people associate creativity with the fields of art and literature. In these fields, originality is considered to be a sufficient condition for creativity, unlike other fields where both originality and appropriateness are necessary.[76]<br />Within the different modes of artistic expression, one can postulate a continuum extending from quot;
interpretationquot;
to quot;
innovationquot;
. Established artistic movements and genres pull practitioners to the quot;
interpretationquot;
end of the scale, whereas original thinkers strive towards the quot;
innovationquot;
pole. Note that we conventionally expect some quot;
creativequot;
people (dancers, actors, orchestral members, etc.) to perform (interpret) while allowing others (writers, painters, composers, etc.) more freedom to express the new and the different.<br />