How social media is usefull for banks

1. social media in banking

2. contents
•
•Definition
•Social media statements
•Examples of social media
•Challenges
•Usage of social media in banks
•How social media help banking
•Practice tips
•conclusion
industry

3. Social media
•
Social media is the collective of online
communications channels dedicated to
community-based input, interaction, contentsharing and collaboration

4. Social media
•
Time spent on social networks is growing at
3X the overall internet rate, accounting
~10% of all time
93% of social media users believe a company
should have a presence in social media

5. Which banks are doing well on
face book?
•

6. Social media presence
•

7. Examples of social media
•

8. New challenges for banks
•
•Enhance communications towards employees,
market and shareholders
• Listens(from communications to conversations)
•Monitor conversations(which are out of their control)
e
Bank’s communications cannot afford to ignore
social media

9. Customer service
•

10. Conversations with customers
•

11. Alternative media
•

12. Mash up
•

13. How social media help banking
industry
•
•Monitor their brand identity
•Test and get feedbacks on new
products
•Develop conversations and build trust
•Launch innovative services
•Increase web visits and conversions
•Product/service alerts via
“tweets”/messages

14. Social Media ‘Traffic Cops’ Can Keep Banks’
Compliance People Happy
•

15. 7 Things Banks & Credit Unions Don’t Do In Social
Channels (But Should)
According to the 2013 Efma Marketing Survey, 84% of
banks actively use Face book as part of their marketing
strategy, and most everyone else plans to do the same in
the near future
7 best practice tips:

16. 1.Go all-in

17. 2. Get the strategy ironed out

18. 3. Don’t just inform..Entertain
ENTERTAINMENT
INFORMATION

19. 4. BUILD YOUR COMMUNITY THROUGH
PERSONAL INTERACTIONS

20. 5. RESOLVE CUSTOMER ISSUES PUBLICLY

21. 6. GET CREATIVE

22. 7. MONITOR & MEASURE

23. CONCLUSION
“If approached with a clear-cut plan,
commitment, and creativity, social
media can be a great tool for banks”

24. REFERENCES
=http://www.americanbanker.com/bankthink/a
voiding-social-media-will-cost-bankscustomers-1059853-1.html
=http://thefinancialbrand.com/32224/7-tipsfor-social-media-in-banking/
=http://thefinancialbrand.com/32334/temen
os-banking-social-media-compliance-tool/